Media Choice

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Choice and Preference in Media Use

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
ISBN 13 : 1317675134
Total Pages : 552 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Choice and Preference in Media Use by : Silvia Knobloch-Westerwick

Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Media Choice

Author : Tilo Hartmann
Publisher : Routledge
ISBN 13 : 1135925070
Total Pages : 321 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Media Choice by : Tilo Hartmann

Download or read book Media Choice written by Tilo Hartmann and published by Routledge. This book was released on 2009-06-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Media Choice

Author : Tilo Hartmann
Publisher : Routledge
ISBN 13 : 1135925062
Total Pages : 609 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Media Choice by : Tilo Hartmann

Download or read book Media Choice written by Tilo Hartmann and published by Routledge. This book was released on 2009-06-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Post-Broadcast Democracy

Author : Markus Prior
Publisher : Cambridge University Press
ISBN 13 : 0521858720
Total Pages : 289 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Post-Broadcast Democracy by : Markus Prior

Download or read book Post-Broadcast Democracy written by Markus Prior and published by Cambridge University Press. This book was released on 2007-04-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2007 book studies the impact of the media on politics in the United States during the last half-century.

Changing Minds or Changing Channels?

Author : Kevin Arceneaux
Publisher : University of Chicago Press
ISBN 13 : 022604744X
Total Pages : 255 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Changing Minds or Changing Channels? by : Kevin Arceneaux

Download or read book Changing Minds or Changing Channels? written by Kevin Arceneaux and published by University of Chicago Press. This book was released on 2013-08-27 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.

Patterns of News Consumption in a High-Choice Media Environment

Author : Raluca Buturoiu
Publisher : Springer Nature
ISBN 13 : 3031419545
Total Pages : 218 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Patterns of News Consumption in a High-Choice Media Environment by : Raluca Buturoiu

Download or read book Patterns of News Consumption in a High-Choice Media Environment written by Raluca Buturoiu and published by Springer Nature. This book was released on 2023-10-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a Romanian case study, this book sheds light on the supply and demand of news and information in the current digital era, dominated by unprecedented dramatic changes. In addition to identifying patterns of journalistic reporting and news consumption, the book offers a thorough approach to how the classic theories in media and communication studies can be reinterpreted in the current attention economy and media abundance paradigm. The research data included in this book provide a snapshot of media consumption patterns and encompass experts’ views and predictions about how media habits and diets might evolve. The book will appeal to students, researchers, and scholars of media and communication studies, political communication, and journalism, as well as practitioners interested in a better understanding of news consumption patterns in a high-choice media environment.

Knowledge Resistance in High-Choice Information Environments

Author : Jesper Strömbäck
Publisher : Taylor & Francis
ISBN 13 : 1000599167
Total Pages : 316 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Knowledge Resistance in High-Choice Information Environments by : Jesper Strömbäck

Download or read book Knowledge Resistance in High-Choice Information Environments written by Jesper Strömbäck and published by Taylor & Francis. This book was released on 2022-05-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a truly interdisciplinary exploration of our patterns of engagement with politics, news, and information in current high-choice information environments. Putting forth the notion that high-choice information environments may contribute to increasing misperceptions and knowledge resistance rather than greater public knowledge, the book offers insights into the processes that influence the supply of misinformation and factors influencing how and why people expose themselves to and process information that may support or contradict their beliefs and attitudes. A team of authors from across a range of disciplines address the phenomena of knowledge resistance and its causes and consequences at the macro- as well as the micro-level. The chapters take a philosophical look at the notion of knowledge resistance, before moving on to discuss issues such as misinformation and fake news, psychological mechanisms such as motivated reasoning in processes of selective exposure and attention, how people respond to evidence and fact-checking, the role of political partisanship, political polarization over factual beliefs, and how knowledge resistance might be counteracted. This book will have a broad appeal to scholars and students interested in knowledge resistance, primarily within philosophy, psychology, media and communication, and political science, as well as journalists and policymakers. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Measuring What Matters Most

Author : Daniel L. Schwartz
Publisher : MIT Press
ISBN 13 : 0262518376
Total Pages : 196 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Measuring What Matters Most by : Daniel L. Schwartz

Download or read book Measuring What Matters Most written by Daniel L. Schwartz and published by MIT Press. This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that choice-based, process-oriented educational assessments are more effective than static assessments of fact retrieval. If a fundamental goal of education is to prepare students to act independently in the world--in other words, to make good choices--an ideal educational assessment would measure how well we are preparing students to do so. Current assessments, however, focus almost exclusively on how much knowledge students have accrued and can retrieve. In Measuring What Matters Most, Daniel Schwartz and Dylan Arena argue that choice should be the interpretive framework within which learning assessments are organized. Digital technologies, they suggest, make this possible; interactive assessments can evaluate students in a context of choosing whether, what, how, and when to learn. Schwartz and Arena view choice not as an instructional ingredient to improve learning but as the outcome of learning. Because assessments shape public perception about what is useful and valued in education, choice-based assessments would provide a powerful lever in this reorientation in how people think about learning. Schwartz and Arena consider both theoretical and practical matters. They provide an anchoring example of a computerized, choice-based assessment, argue that knowledge-based assessments are a mismatch for our educational aims, offer concrete examples of choice-based assessments that reveal what knowledge-based assessments cannot, and analyze the practice of designing assessments. Because high variability leads to innovation, they suggest democratizing assessment design to generate as many instances as possible. Finally, they consider the most difficult aspect of assessment: fairness. Choice-based assessments, they argue, shed helpful light on fairness considerations.

Media Selection

Author : Fatima Salah
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Media Selection by : Fatima Salah

Download or read book Media Selection written by Fatima Salah and published by . This book was released on 1994 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0060005688
Total Pages : 287 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2003-12-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice -- the hallmark of individual freedom and self-determination that we so cherish -- becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice -- from the mundane to the profound challenges of balancing career, family, and individual needs -- has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

The Choice (Movie Tie-In)

Author : Nicholas Sparks
Publisher : Grand Central Publishing
ISBN 13 : 1455589004
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Choice (Movie Tie-In) by : Nicholas Sparks

Download or read book The Choice (Movie Tie-In) written by Nicholas Sparks and published by Grand Central Publishing. This book was released on 2015-12-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: WITH A FEATURETTE, SCENES FROM THE FILM, MOVIE STILLS, AND MORE! IN THEATERS FEBRUARY 5, 2016! Starring Benjamin Walker, Teresa Palmer, Maggie Grace, Alexandra Daddario and Tom Welling #1 New York Times bestseller Nicholas Sparks turns his unrivaled talents to a new tale about love found and lost, and the choices we hope we'll never have to make. Travis Parker has everything a man could want: a good job, loyal friends, even a waterfront home in small-town North Carolina. In full pursuit of the good life - boating, swimming , and regular barbecues with his good-natured buddies -- he holds the vague conviction that a serious relationship with a woman would only cramp his style. That is, until Gabby Holland moves in next door. Spanning the eventful years of young love, marriage and family, THE CHOICE ultimately confronts us with the most heartwrenching question of all: how far would you go to keep the hope of love alive?

Model Selection and Multimodel Inference

Author : Kenneth P. Burnham
Publisher : Springer Science & Business Media
ISBN 13 : 0387224564
Total Pages : 512 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Model Selection and Multimodel Inference by : Kenneth P. Burnham

Download or read book Model Selection and Multimodel Inference written by Kenneth P. Burnham and published by Springer Science & Business Media. This book was released on 2007-05-28 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and comprehensive text on the philosophy of model-based data analysis and strategy for the analysis of empirical data. The book introduces information theoretic approaches and focuses critical attention on a priori modeling and the selection of a good approximating model that best represents the inference supported by the data. It contains several new approaches to estimating model selection uncertainty and incorporating selection uncertainty into estimates of precision. An array of examples is given to illustrate various technical issues. The text has been written for biologists and statisticians using models for making inferences from empirical data.

The Selection and Use of Instructional Media

Author : A. J. Romiszowski
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Selection and Use of Instructional Media by : A. J. Romiszowski

Download or read book The Selection and Use of Instructional Media written by A. J. Romiszowski and published by . This book was released on 1974 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on selection, use and evaluation of teaching and training materials in the UK - covers audiovisual aids, television, films, programmed instruction, computer assisted instruction, simulations and games, etc., and appraises the available equipment. Diagrams, illustrations, flow charts and references.

For the Strength of Youth

Author : The Church of Jesus Christ of Latter-day Saints
Publisher : The Church of Jesus Christ of Latter-day Saints
ISBN 13 : 1465107665
Total Pages : 62 pages
Book Rating : 4.4/5 (651 download)

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Book Synopsis For the Strength of Youth by : The Church of Jesus Christ of Latter-day Saints

Download or read book For the Strength of Youth written by The Church of Jesus Christ of Latter-day Saints and published by The Church of Jesus Christ of Latter-day Saints. This book was released on 1965 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: OUR DEAR YOUNG MEN AND YOUNG WOMEN, we have great confidence in you. You are beloved sons and daughters of God and He is mindful of you. You have come to earth at a time of great opportunities and also of great challenges. The standards in this booklet will help you with the important choices you are making now and will yet make in the future. We promise that as you keep the covenants you have made and these standards, you will be blessed with the companionship of the Holy Ghost, your faith and testimony will grow stronger, and you will enjoy increasing happiness.

Ratings Analysis

Author : James Webster
Publisher : Routledge
ISBN 13 : 1136282130
Total Pages : 345 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Ratings Analysis by : James Webster

Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

Journal of Media Planning

Author :
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Journal of Media Planning by :

Download or read book Journal of Media Planning written by and published by . This book was released on 1986 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

McQuail′s Mass Communication Theory

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 0857023225
Total Pages : 633 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail

Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.