Media And Methods

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Media Research Methods

Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 328 pages
Book Rating : 4.9/5 (565 download)

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Book Synopsis Media Research Methods by : Barrie Gunter

Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

Media Research Methods

Author : James A. Anderson
Publisher : SAGE Publications
ISBN 13 : 1412998476
Total Pages : 465 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Media Research Methods by : James A. Anderson

Download or read book Media Research Methods written by James A. Anderson and published by SAGE Publications. This book was released on 2011-09-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

Research Methods and the New Media

Author : Frederick Williams
Publisher : Simon and Schuster
ISBN 13 : 0029353319
Total Pages : 232 pages
Book Rating : 4.0/5 (293 download)

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Book Synopsis Research Methods and the New Media by : Frederick Williams

Download or read book Research Methods and the New Media written by Frederick Williams and published by Simon and Schuster. This book was released on 1988-09-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

Innovative Methods in Media and Communication Research

Author : Sebastian Kubitschko
Publisher : Springer
ISBN 13 : 3319407007
Total Pages : 342 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Innovative Methods in Media and Communication Research by : Sebastian Kubitschko

Download or read book Innovative Methods in Media and Communication Research written by Sebastian Kubitschko and published by Springer. This book was released on 2016-12-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.

The Palgrave Handbook of Methods for Media Policy Research

Author : Hilde Van den Bulck
Publisher : Springer
ISBN 13 : 3030160653
Total Pages : 676 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Palgrave Handbook of Methods for Media Policy Research by : Hilde Van den Bulck

Download or read book The Palgrave Handbook of Methods for Media Policy Research written by Hilde Van den Bulck and published by Springer. This book was released on 2019-08-13 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic, to writing a report and everything in between and, furthermore, deals with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe. As such, the handbook is an invaluable guide to every researcher in this field.

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Media and Communication Research Methods

Author : Anders Hansen
Publisher : Bloomsbury Publishing
ISBN 13 : 1350306649
Total Pages : 462 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Media and Communication Research Methods by : Anders Hansen

Download or read book Media and Communication Research Methods written by Anders Hansen and published by Bloomsbury Publishing. This book was released on 2018-09-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Methods for Analyzing Social Media

Author : Klaus Bredl
Publisher : Routledge
ISBN 13 : 1351558404
Total Pages : 202 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Methods for Analyzing Social Media by : Klaus Bredl

Download or read book Methods for Analyzing Social Media written by Klaus Bredl and published by Routledge. This book was released on 2017-07-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

Qualitative Research Methods for Media Studies

Author : Bonnie Brennen
Publisher : Routledge
ISBN 13 : 1136200886
Total Pages : 249 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Qualitative Research Methods for Media Studies by : Bonnie Brennen

Download or read book Qualitative Research Methods for Media Studies written by Bonnie Brennen and published by Routledge. This book was released on 2012-11-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Media Research Methods

Author : Ina Bertrand
Publisher : Red Globe Press
ISBN 13 : 113755214X
Total Pages : 0 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Media Research Methods by : Ina Bertrand

Download or read book Media Research Methods written by Ina Bertrand and published by Red Globe Press. This book was released on 2017-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

Practical Research Methods for Media and Cultural Studies

Author : Máire Messenger Davies
Publisher : University of Georgia Press
ISBN 13 : 9780820329246
Total Pages : 212 pages
Book Rating : 4.3/5 (292 download)

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Book Synopsis Practical Research Methods for Media and Cultural Studies by : Máire Messenger Davies

Download or read book Practical Research Methods for Media and Cultural Studies written by Máire Messenger Davies and published by University of Georgia Press. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behavior. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research to opinion polls to psychological studies of human behavior. This book provides a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: planning it, doing it, and understanding it. The book shows how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.

Media and Communication Research

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780761918530
Total Pages : 324 pages
Book Rating : 4.9/5 (185 download)

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Book Synopsis Media and Communication Research by : Arthur Asa Berger

Download or read book Media and Communication Research written by Arthur Asa Berger and published by SAGE. This book was released on 2000-03-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Streaming Media Delivery in Higher Education: Methods and Outcomes

Author : Wankel, Charles
Publisher : IGI Global
ISBN 13 : 1609608011
Total Pages : 492 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis Streaming Media Delivery in Higher Education: Methods and Outcomes by : Wankel, Charles

Download or read book Streaming Media Delivery in Higher Education: Methods and Outcomes written by Wankel, Charles and published by IGI Global. This book was released on 2011-06-30 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is both a snapshot of streaming media in higher education as it is today and a window into the many developments already underway, forecasting of areas yet to be developed"-- Provided by publisher.

Qualitative Media Analysis

Author : David L. Altheide
Publisher : SAGE
ISBN 13 : 1452230056
Total Pages : 169 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Qualitative Media Analysis by : David L. Altheide

Download or read book Qualitative Media Analysis written by David L. Altheide and published by SAGE. This book was released on 2013 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Media Analysis

Mobile Media Methods

Author : Larissa Hjorth
Publisher : John Wiley & Sons
ISBN 13 : 1509558810
Total Pages : 175 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Mobile Media Methods by : Larissa Hjorth

Download or read book Mobile Media Methods written by Larissa Hjorth and published by John Wiley & Sons. This book was released on 2024-08-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile media such as smartphones, apps, and social media are an integral part of everyday life, used by billions of people around the world. For students and researchers, mobile media also offer a treasure trove of new concepts, methods, and techniques to do research – representing a new phase in digital methods. Across disciplines, researchers rely upon mobile media for quantitative and qualitative projects, to gather data and document sound and images, engage with participants, and disseminate findings. This is the first textbook devoted to explaining these innovative and groundbreaking mobile media methods. Exploring the opportunities and limitations mobile media offer for methods, the book covers a range of topics from mobilities and placemaking to virtual reality and AI, as well as new kinds of mobility such as e-scooters and connected cars. Student-friendly features such as practical guidance on how to gather and analyse data alongside exercises are also included. Underscoring the book throughout is the definition of methods as not just a series of tools and techniques, but as an invitation to rethink how to conceptualize, practice, study and theorize the relationship between research, data and the field. Drawing from the best of mobile and digital communication research, Mobile Media Methods offers a clear, accessible, and practical guide to mobile media methods. It is essential reading and a useful resource for students and scholars of digital technology and research methods.

The SAGE Handbook of Social Media Research Methods

Author : Anabel Quan-Haase
Publisher : SAGE
ISBN 13 : 1529788889
Total Pages : 860 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Anabel Quan-Haase

Download or read book The SAGE Handbook of Social Media Research Methods written by Anabel Quan-Haase and published by SAGE. This book was released on 2022-09-02 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. In addition to a new section of chapters focussing on ethics, privacy and the politics of social media data, the new edition provides broader coverage of topics such as: Data sources Scraping and spidering data Locative data, video data and linked data Platform-specific analysis Analytical tools Critical social media analysis Written by leading scholars from across the globe, the chapters provide a mix of theoretical and applied assessments of topics, and include a range of new case studies and data sets that exemplify the methodological approaches. This Handbook is an essential resource for any researcher or postgraduate student embarking on a social media research project. PART 1: Conceptualising and Designing Social Media Research PART 2: Collecting Data PART 3: Qualitative Approaches to Social Media Data PART 4: Quantitative Approaches to Social Media Data PART 5: Diverse Approaches to Social Media Data PART 6: Research & Analytical Tools PART 7: Social Media Platforms PART 8: Privacy, Ethics and Inequalities

Educational Media and Technology Yearbook 2006

Author : Robert Maribe Branch
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313090564
Total Pages : 443 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Educational Media and Technology Yearbook 2006 by : Robert Maribe Branch

Download or read book Educational Media and Technology Yearbook 2006 written by Robert Maribe Branch and published by Bloomsbury Publishing USA. This book was released on 2006-03-30 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2006 volume of the 31 year old Educational Media and Technology Yearbook series continues the legacy of its predecessors. It highlights the major trends of the previous year, noting both renewed interest in multicultural perspectives and the ever-growing interest in online learning. It discusses advances in the school and library media worlds, which continue to reel from budget cuts and hiring freezes. It profiles two outstanding individuals: Michael Molenda (Associate Professor, Instructional Systems Technology, Indiana University, Bloomington) and Ron Oliver (Foundation Professor of Interactive Multimedia, Edith Cowan University, Perth, Western Australia). It also identifies instructional technology-related organizations and graduate programs in North America. The book concludes with a mediagraphy of journals, books, ERIC documents, journal articles, and nonprint resources. As a repository of so much valuable data and information, it is, quite simply, a volume no self-respecting media and technology professional should be without.