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Media And Audiences New Perspectives
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Book Synopsis Media And Audiences: New Perspectives by : Ross, Karen
Download or read book Media And Audiences: New Perspectives written by Ross, Karen and published by McGraw-Hill Education (UK). This book was released on 2003-12-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.
Book Synopsis Media Audiences by : John L. Sullivan
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Download or read book Media and Audiences written by Karen Ross and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.; We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers, as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the Internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Book Synopsis Media Audiences by : John L. Sullivan
Download or read book Media Audiences written by John L. Sullivan and published by SAGE. This book was released on 2012-10-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Book Synopsis Studying Digital Media Audiences by : Craig Hight
Download or read book Studying Digital Media Audiences written by Craig Hight and published by Taylor & Francis. This book was released on 2017-01-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
Book Synopsis Understanding Audiences by : Robert H. Wicks
Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Book Synopsis Cinema, Audiences and Modernity by : Daniel Biltereyst
Download or read book Cinema, Audiences and Modernity written by Daniel Biltereyst and published by Routledge. This book was released on 2013-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds new light on the cinema and modernity debate by confronting established theories on the role of the modern cinematic experience with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition. The book provides a wide range of research methodologies and perspectives on these matters, including: the use of oral history methods questionnaires diaries audience letters as well as industrial, sociological and other accounts on historical film audiences. The collection’s case studies thus provide a "how to" compendium of current methodologies for researchers and students working on film and media audiences, film and media experiences, and historical reception. The volume is part of a ‘new cinema history’ effort within film and screen studies to look at film history not only as a history of production, textual relations or movies-as-artefacts, but rather to concentrate more on the receiving end, the social experience of cinema, and the engagement of film/cinema (history) ‘from below’. The contributions to the volume reflect upon the very different ways in which cinema has been accepted, rejected or disciplined as an agent of modernity in neighbouring parts of Europe, and how cinema-going has been promoted and regulated as a popular social practice at different times in twentieth-century European history.
Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Book Synopsis Women and Media by : Carolyn M. Byerly
Download or read book Women and Media written by Carolyn M. Byerly and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and Media is a thoughtful cross-cultural examination of the ways in which women have worked inside and outside mainstream media organizations since the 1970s. Rooted in a series of interviews with women media workers and activists collected specifically for this book, the text provides an original insight into women’s experiences. Explains the ways that women have organized their internal and external campaigns to improve media content (or working conditions) for women, and established womenowned media to gain a public voice. Identifies key issues and developments in feminist media critiques and interventions over the last 30 years, as these relate to production, representation and consumption. Functions as both a research case study and a teaching text.
Download or read book PR 2.0 written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2008-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs
Book Synopsis Journalists, Sources, and Credibility by : Bob Franklin
Download or read book Journalists, Sources, and Credibility written by Bob Franklin and published by Routledge. This book was released on 2010-12-14 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume revisits what we know about the relationship between journalists and their sources. By asking new questions, employing novel methodologies, and confronting sweeping changes to journalism and media, the contributors reinvigorate the conversation about who gets to speak through the news. It challenges established thinking about how journalists use sources, how sources influence journalists, and how these patterns relate to the power to represent the world to news audiences. Useful to both newcomers and scholars familiar with the topic, the chapters bring together leading journalism scholars from across the globe. Through a variety of methods, including surveys, interviews, content analysis, case studies and newsroom observations, the chapters shed light on attitudes and practices in the United States, United Kingdom, Germany, Australia, Sweden, Belgium and Israel. Special attention is paid to the changing context of newswork. Shrinking newsgathering resources coupled with a growth in public relations activities have altered the source-journalist dynamic in recent years. At the same time, the rise of networked digital technologies has altered the barriers between journalists and news consumers, leading to unique forms of news with different approaches to sourcing. As the media world continues to change, this volume offers a timely reevaluation of news sources.
Book Synopsis News Values from an Audience Perspective by : Martina Temmerman
Download or read book News Values from an Audience Perspective written by Martina Temmerman and published by Springer Nature. This book was released on 2020-12-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.
Book Synopsis Television and New Media Audiences by : Ellen Seiter
Download or read book Television and New Media Audiences written by Ellen Seiter and published by Clarendon Press. This book was released on 1998-12-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.
Book Synopsis Questioning the Media by : John Downing
Download or read book Questioning the Media written by John Downing and published by SAGE. This book was released on 1995-03-15 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Clearly written, with careful signposting of relevant debates, this reader in the critical tradition is a model of an introductory cultural and media studies text... the writing is accessible, the concepts and arguments are sophisticated, and the tone is one of committed engagement' - Media International Australia
Download or read book Media for Society written by and published by . This book was released on 1996 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the National Media Seminar held at Kottayam, India from 23-25 Sept. 1994.
Download or read book Audiences written by Ian Christie and published by Amsterdam University Press. This book was released on 2012 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.
