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Author : Kim B. Anderson
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (643 download)
Download or read book Mechanical Marketing Strategies written by Kim B. Anderson and published by . This book was released on 2004 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kim B. Anderson
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (614 download)
Download or read book Mechanical Marketing Strategies written by Kim B. Anderson and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Günter Fandel
Publisher : Springer Science & Business Media
ISBN 13 : 3662087995
Total Pages : 651 pages
Book Rating : 4.6/5 (62 download)
Download or read book Modern Concepts of the Theory of the Firm written by Günter Fandel and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors analyse the New Economy from a scientific point of view. The success and the failure of enterprises of the new economy form a challenge to the modern business management and to the theory of the firm. This conference transcript answers the question in which way well-established concepts of the theory of the firm should be modified or new approaches should be created, in order to run enterprises of the new economy successfully. The discussion includes various fields of the theory of the firm and is therefore divided into the six essential disciplines of economic research, which are Production and Procurement, Finance, Marketing, Accounting, Human Resource Management and Economic Organization and Corporate Governance. The international orientation of the book addresses the world-wide scientific community.
Author : Peter J. LaPlaca
Publisher : Marketing Classics Press
ISBN 13 : 1613112270
Total Pages : 219 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Strategies for A Tough Environment written by Peter J. LaPlaca and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark E. Hill
Publisher : SAGE
ISBN 13 : 141298730X
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)
Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved.
Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050012
Total Pages : 268 pages
Book Rating : 4.9/5 (24 download)
Download or read book Creating Your Own Marketing Makes Good Dollars and Sense written by Ira S. Kalb and published by K&A Press. This book was released on 1989-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary W. Randazzo
Publisher : Business Expert Press
ISBN 13 : 1606499610
Total Pages : 154 pages
Book Rating : 4.6/5 (64 download)
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author : Elena Candelo
Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 202 pages
Book Rating : 4.0/5 (31 download)
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Author : Susil S. Dungarwal
Publisher : StoryMirror Infotech Pvt Ltd
ISBN 13 : 9360707600
Total Pages : 412 pages
Book Rating : 4.3/5 (67 download)
Download or read book The Mechanics of Malls : A Comprehensive Guide to Develop & Manage Shopping Malls written by Susil S. Dungarwal and published by StoryMirror Infotech Pvt Ltd. This book was released on 2024-02-23 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: Are you ready to delve into the intricacies of the Shopping Mall business? Look no further! "The Mechanics of Malls" by Susil S DUNGARWAL, a distinguished Shopping Mall Specialist with a wealth of experience advising over 100+ Malls, is your comprehensive guide to mastering every facet of the Shopping Mall industry. If you are involved in the shopping Mall business, either directly or indirectly, or you aspire to get into into the Shopping Mall Sector, then this book is a sure shot pick for you to enhance your knowledge of this domain. “The Mechanics of Malls” is an complete cyclopedia about Developing & Managing Shopping Malls. The book takes you through the entire journey of how to develop a Mall, right from Market Research, Financial Feasibility study, Conceptualization, Design & Development, Marketing, Lease Management, Fitout Management, Mall Management, Mall reorientation, Mall Monetization, Mall Marketing, etc. The book also consists of various Acronyms, Definitions, Nomenclatures, Meanings, Jargons, etc, of the Shopping Mall sector. The learnings of the author, over the last 38 years in Retail & Shopping Mall sectors has been compiled into this one book, which would help not only professionals from the Shopping Mall Sector, but also help aspiring Management Students, Managers, Mall Developers, Mall Owners, Mall Builders, Real Estate builders & developers to understand the ground level learnings of how to develop & manage a Shopping Mall. Open the doors to success in the Shopping Mall business - grab your copy of "The Mechanics of Malls" now! About the Author: Beginning his career, as a salesman in 1985, Susil S DUNGARWAL, is one of the few, who has grown from the “Shop floor” to the “Boardroom” in the retail & shopping Mall sector. Over the last 38 years, he has headed various retail chain stores and Shopping Malls. Along the way, he left his mark on renowned retail brands such as Saint Mark, Sampath Jewellers, Paramveer, Silknots International, Big Kids Kemp, Saree Kemp, Shoppers’ Stop, Varsha Lifestyles, Haiko Supermarket, The Loft, The Culture Shop (now Suriti), and The Loot, to name a few. He has been an advisor of the best names in the Shopping Mall Sector prominent being Lulu Group, DLF Group, TATA housing, Malabar Group, Omaxe Group, Supertech Group, Gokulam Group, Chaudhary Group(Nepal), Alpine Group(Nigeria), Smile group (Oman), etc. Over the years, he has been actively advised on a staggering 100+ Malls, collectively spanning about 35 millions of square feet and spanning across six different countries. It is no surprise that he has earned the nickname as the "Mall Mechanic” a testament to his unparalleled expertise and invaluable contributions to the ever-evolving world of Shopping Mall development and management. He has been a keynote speaker & panellist in various Indian & International Shopping Mall forums, seminars and conferences. He is also winner of over 40+ national & international awards for his achievement in Retail & Shopping Mall Sectors. His first 2 books as a part of the “Knowledge Series” covering the entire retail sector prospects of India, were released by The Economic Times Intelligence Group (ETIG) titled “Changing Gears – Retailing in India 2000-2001” and then the second edition of the same Knowledge series was published in “2002-2003”.
Author : Donald A. Fuller
Publisher : SAGE Publications
ISBN 13 : 1452221324
Total Pages : 409 pages
Book Rating : 4.4/5 (522 download)
Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author : Ben Grönroos
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (58 download)
Download or read book Marketing Strategies for Wide-area Paging Operators in Europe written by Ben Grönroos and published by . This book was released on 1993 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luis Matosas-López
Publisher : Emerald Group Publishing
ISBN 13 : 1837536880
Total Pages : 252 pages
Book Rating : 4.8/5 (375 download)
Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Author : Glen Urban
Publisher : Pearson Education
ISBN 13 : 013271616X
Total Pages : 311 pages
Book Rating : 4.1/5 (327 download)
Download or read book Don't Just Relate - Advocate! written by Glen Urban and published by Pearson Education. This book was released on 2005-05-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author : Fenghua Tang
Publisher : Diplomica Verlag
ISBN 13 : 3836690985
Total Pages : 91 pages
Book Rating : 4.8/5 (366 download)
Download or read book Marketing Strategies of Chinese Companies written by Fenghua Tang and published by Diplomica Verlag. This book was released on 2010-06 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?
Download or read book Visions written by and published by . This book was released on 2000 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613110715
Total Pages : 16 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Strategy Implementation written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ken Sacharin
Publisher : John Wiley & Sons
ISBN 13 : 0471436925
Total Pages : 209 pages
Book Rating : 4.4/5 (714 download)
Download or read book Attention! written by Ken Sacharin and published by John Wiley & Sons. This book was released on 2004-03-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." —Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." —Russ Winer, Professor of Business, University of California, Berkeley
