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Measuring Utility By A Single Response Sequential Method
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Download or read book Wine Economics written by O. Güvenen and published by Springer. This book was released on 2013-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector.
Book Synopsis Precision Pricing by : Klaus Matthias Miller
Download or read book Precision Pricing written by Klaus Matthias Miller and published by BoD – Books on Demand. This book was released on 2009 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Setting the 'right' price is one of the key management tasks that drive a firm's performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers' willingness to pay as precisely as possible in order to harvest their product's profit potential as much as possible. This book will help you get your price right!" Professor Dr. Dr. Z. John Zhang The Wharton School, University of Pennsylvania, USA.
Book Synopsis Employee Stock Option Compensation by : Florian Wolff
Download or read book Employee Stock Option Compensation written by Florian Wolff and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Florian Wolff analyses how executives perceive their stock options and how their personal expectations and risk preferences affect the value they assign to them. He shows that stock options may be worth their money because people behave irrationally.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-11 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Book Synopsis The History Of Marketing Science by : Russell S Winer
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Book Synopsis Frontiers of Mathematical Psychology by : Donald R. Brown
Download or read book Frontiers of Mathematical Psychology written by Donald R. Brown and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume were prepared after a preliminary symposium held at The University of Michigan in honor of Clyde Coombs. Following the symposium, each paper was extensively revised and in many instances completely rewritten to provide a timely and provocative survey of current works in mathematical psychology in the style of Clyde Coombs. All of the authors were students or colleagues who were closely influenced by Coombs and our intention was not to cover all approaches to the field, but rather to illustrate the continuing influence of Coombs's work and approach to the application of mathematics to basic psychological phenomena. If we are successful, it is because of his influence on the contributors. v Acknowledgements The preparation of this volume in memory of Clyde Coombs owes much to the many friends, students, and colleagues of Clyde Coombs who generously provided their support and encouragement. Funding was provided by Dean John D'Arms of the Horace H.
Book Synopsis Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship by : Carmo Farinha, Luís M.
Download or read book Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship written by Carmo Farinha, Luís M. and published by IGI Global. This book was released on 2015-04-30 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.
Book Synopsis Consumer-Led Food Product Development by : Hal MacFie
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. - Introduces the factors affecting consumer food choice - Explores issues such as sensory perception, culture and ethics - Analyses methods to understand food related attitudes
Book Synopsis Consumer Neuroscience - Foundation, Validation, and Relevance by : Thomas Zoëga Ramsoy
Download or read book Consumer Neuroscience - Foundation, Validation, and Relevance written by Thomas Zoëga Ramsoy and published by Frontiers Media SA. This book was released on 2023-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.
Book Synopsis The Economics and Management of Water and Drainage in Agriculture by : Ariel Dinar
Download or read book The Economics and Management of Water and Drainage in Agriculture written by Ariel Dinar and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jan van Schilfgaarde, USDA Agricultural Research Service and National Research Council Committee on Irrigation-Induced Water Quality Problems In 1982, a startling discovery was made. Many waterbirds in Kesterson National Wildlife Refuge were dying or suffering reproductive failure. Located in the San Joaquin Valley (Valley) of California, the Kesterson Reservoir (Kesterson) was used to store agricultural drainage water and it was soon determined that the probable cause of the damage to wildlife was high concen trations of selenium, derived from the water and water organisms in the reservoir. This discovery drastically changed numerous aspects of water management in California, and especially affected irrigated agriculture. In fact, the repercussions spilled over to much of the Western United States. For a century, water development for irrigation has been a religiously pursued means for economic development of the West. The primary objective of the Reclamation Act of 1902 was, purportedly, the development ofirrigation water to support family farms which, in turn, would enhance the regional economy (Worster, 1985).
Book Synopsis Experiments in Environmental Economics by : Jason F. Shogren
Download or read book Experiments in Environmental Economics written by Jason F. Shogren and published by Routledge. This book was released on 2018-04-27 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003.Over the decades, experiential methods have become an established research tool in environmental economics. Economists working in this area have realised that experimental methods from economics and other disciplines such as psychology and decision theory can be applied to gain insight into the behavioral underpinnings of environmental policy. Economic experiments, in the lab and field, are an attractive tool to address the incentive and contextual questions that arise in environmental policy. Experiments have been and continue to be designed to capture the key elements of market and non-market choices to test theory, for pattern recognition, to testbed new institutions, and to value public goods, including environmental protection. This volume collects the most significant papers in the literature that identify the underpinnings of experimental approaches are complemented by works that specifically address the use of experimental economics to identify choice under risk, conflict, cooperation, environmental policy instruments, and environmental valuation
Book Synopsis Contemporary Philosophy and Social Science by : Michiru Nagatsu
Download or read book Contemporary Philosophy and Social Science written by Michiru Nagatsu and published by Bloomsbury Publishing. This book was released on 2019-05-30 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should we theorize about the social world? How can we integrate theories, models and approaches from seemingly incompatible disciplines? Does theory affect social reality? This state-of-the-art collection addresses contemporary methodological questions and interdisciplinary developments in the philosophy of social science. Facilitating a mutually enriching dialogue, chapters by leading social scientists are followed by critical evaluations from philosophers of social science. This exchange showcases recent major theoretical and methodological breakthroughs and challenges in the social sciences, as well as fruitful ways in which the analytic tools developed in philosophy of science can be applied to understand these advancements. The volume covers a diverse range of principles, methods, innovations and applications, including scientific and methodological pluralism, performativity of theories, causal inferences and applications of social science to policy and business. Taking a practice-orientated and interactive approach, it offers a new philosophy of social science grounded in and relevant to the emerging social science practice.
Book Synopsis Research Handbook on Behavioral Law and Economics by : Joshua C. Teitelbaum
Download or read book Research Handbook on Behavioral Law and Economics written by Joshua C. Teitelbaum and published by Edward Elgar Publishing. This book was released on 2018-03-30 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of behavioral economics has contributed greatly to our understanding of human decision making by refining neoclassical assumptions and developing models that account for psychological, cognitive, and emotional forces. The field’s insights have important implications for law. This Research Handbook offers a variety of perspectives from renowned experts on a wide-ranging set of topics including punishment, finance, tort law, happiness, and the application of experimental literatures to law. It also includes analyses of conceptual foundations, cautions, limitations and proposals for ways forward.
Book Synopsis Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) by : Ghaffar Ali
Download or read book Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) written by Ghaffar Ali and published by Springer Nature. This book was released on 2023-09-16 with total page 3792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The aim of 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) is to bring together innovative academics and industrial experts in the field of Education, Management and Social Sciences to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Management and Social Sciences and another goal is to promote scientific information interchange between researchers, developers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Education, Management and Social Sciences and related areas.
Book Synopsis Experimental Economics by : Douglas D. Davis
Download or read book Experimental Economics written by Douglas D. Davis and published by Princeton University Press. This book was released on 2021-07-13 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small but increasing number of economists have begun to use laboratory experiments to evaluate economic propositions under carefully controlled conditions. Experimental Economics is the first comprehensive treatment of this rapidly growing area of research. While the book acknowledges that laboratory experiments are no panacea, it argues cogently for their effectiveness in selected situations. Covering methodological and procedural issues as well as theory, Experimental Economics is not only a textbook but also a useful introduction to laboratory methods for professional economists. Although the authors present some new material, their emphasis is on organizing and evaluating existing results. The book can be used as an anchoring device for a course at either the graduate or advanced undergraduate level. Applications include financial market experiments, oligopoly price competition, auctions, bargaining, provision of public goods, experimental games, and decision making under uncertainty. The book also contains instructions for a variety of laboratory experiments.
Book Synopsis Decisions with Multiple Objectives by : Ralph L. Keeney
Download or read book Decisions with Multiple Objectives written by Ralph L. Keeney and published by Cambridge University Press. This book was released on 1993-07 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their thoughts and feelings in order to make the critically important trade-offs between incommensurable objectives.
Book Synopsis Revealed Preference Theory by : Christopher P. Chambers
Download or read book Revealed Preference Theory written by Christopher P. Chambers and published by Cambridge University Press. This book was released on 2016-01-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their purchasing behavior. Researchers in this field have developed complex and sophisticated mathematical models to capture the preferences that are 'revealed' through consumer choice behavior. This study of consumer demand and behavior is closely tied up with econometrics (especially nonparametric econometrics), where testing the validity of different theoretical models is an important aspect of research. The theory of revealed preference has a very long and distinguished tradition in economics, but there was no systematic presentation of the theory until now. This book deals with basic questions in economic theory, such as the relation between theory and data, and studies the situations in which empirical observations are consistent or inconsistent with some of the best known theories in economics.
