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Measuring Deceptive Advertising
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Book Synopsis Deceptive Advertising by : Jef Richards
Download or read book Deceptive Advertising written by Jef Richards and published by Routledge. This book was released on 2013-12-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Book Synopsis Advertising and the Public Interest by : John A. Howard
Download or read book Advertising and the Public Interest written by John A. Howard and published by . This book was released on 1973 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trademark and Deceptive Advertising Surveys by : Shari Seidman Diamond
Download or read book Trademark and Deceptive Advertising Surveys written by Shari Seidman Diamond and published by American Bar Association. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Author :United States. Federal Trade Commission. Bureau of Consumer Protection Publisher : ISBN 13 : Total Pages :32 pages Book Rating :4.:/5 (31 download)
Book Synopsis Dietary Supplements by : United States. Federal Trade Commission. Bureau of Consumer Protection
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Can Deceptive Advertising be Measured? by : David Morgan Gardner
Download or read book Can Deceptive Advertising be Measured? written by David Morgan Gardner and published by . This book was released on 1973 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis False Advertising and the Lanham Act by : Thomas M. Williams
Download or read book False Advertising and the Lanham Act written by Thomas M. Williams and published by OUP USA. This book was released on 2012-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers Publisher : ISBN 13 : Total Pages :202 pages Book Rating :4.F/5 ( download)
Book Synopsis FTC's Authority Over Deceptive Advertising by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Download or read book FTC's Authority Over Deceptive Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers and published by . This book was released on 1982 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Deception In The Marketplace by : David M. Boush
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Book Synopsis Advertising--1973, Hearings Before the Consumer Subcommittee ..., 93-1, February 26 Nd 27, 1973 by : United States. Congress. Senate. Commerce
Download or read book Advertising--1973, Hearings Before the Consumer Subcommittee ..., 93-1, February 26 Nd 27, 1973 written by United States. Congress. Senate. Commerce and published by . This book was released on 1973 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine by : National Cancer Institute (U.S.)
Download or read book Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine written by National Cancer Institute (U.S.) and published by . This book was released on 2001 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Passive and Active Measurement by : Oliver Hohlfeld
Download or read book Passive and Active Measurement written by Oliver Hohlfeld and published by Springer Nature. This book was released on 2021-03-29 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 22nd Conference on Passive and Active Measurement, PAM 2021, which was planned to be held in Cottbus, Germany, in March 2021. Due to the Corona pandemic, the conference was organized as a virtual meeting. The 33 full papers presented in this volume were carefully reviewed and selected from 75 submissions. They were organized in topical sections named: COVID-19; web security; video streaming; TLS; staying connected; DoS; performance; network security; DNS; capacity; and exposing hidden behaviors. Due to the Corona pandemic, PAM 2021 was held as a virtual conference.
Book Synopsis Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine by :
Download or read book Risks Associated with Smoking Cigarettes with Low Machine-measured Yields of Tar and Nicotine written by and published by . This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Report of the ... National Conference on Weights and Measures by : National Conference on Weights and Measures
Download or read book Report of the ... National Conference on Weights and Measures written by National Conference on Weights and Measures and published by . This book was released on 1928 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ebook: Advertising and Promotion by : Belch
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Book Synopsis Advertising and Consumer Culture by : Matthew P. McAllister
Download or read book Advertising and Consumer Culture written by Matthew P. McAllister and published by Taylor & Francis. This book was released on 2023-04-14 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
Author :United States. Congress. Senate. Committee on Governmental Affairs Publisher : ISBN 13 : Total Pages :1200 pages Book Rating :4.:/5 (36 download)
Book Synopsis Hearings, Reports and Prints of the Senate Committee on Governmental Affairs by : United States. Congress. Senate. Committee on Governmental Affairs
Download or read book Hearings, Reports and Prints of the Senate Committee on Governmental Affairs written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1978 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
