Measure The Impact Of Online Marketing Collection

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Measure the Impact of Online Marketing (Collection)

Author : Melanie Mitchell
Publisher : FT Press
ISBN 13 : 013308745X
Total Pages : 511 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Measure the Impact of Online Marketing (Collection) by : Melanie Mitchell

Download or read book Measure the Impact of Online Marketing (Collection) written by Melanie Mitchell and published by FT Press. This book was released on 2012-07-11 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Business Value You’re Getting from Social Media, so You Can Optimize It: Now, Tomorrow, and for Years to Come Four great books show you how to capture the data you need to drive better results from social and online marketing—and use that data to improve ROI, quickly and continuously. In SEO & PPC: Better Together, Melanie Mitchell shows how to use SEO and pay-per-click together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented rapidly by virtually any company. In How to Make Money with Social Media Optimization, Robert Scott Corbett helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. Finally, in Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, top Web marketing consultant Michael Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic action plans for the next three months, six months, and twelve months. Whatever you sell, these books will help you build leads, traffic, sales, market share, and profits! From world-renowned online marketing pioneers and innovators Melanie Mitchell, Jamie Turner, Robert Scott Corbett, and Michael Tasner

Digital Impact

Author : Vipin Mayar
Publisher : John Wiley & Sons
ISBN 13 : 1118087747
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Digital Impact by : Vipin Mayar

Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

How to Measure Digital Marketing

Author : L. Flores
Publisher : Springer
ISBN 13 : 113734069X
Total Pages : 255 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis How to Measure Digital Marketing by : L. Flores

Download or read book How to Measure Digital Marketing written by L. Flores and published by Springer. This book was released on 2013-12-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

How to Measure Digital Marketing

Author : L. Flores
Publisher : Springer
ISBN 13 : 113734069X
Total Pages : 144 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis How to Measure Digital Marketing by : L. Flores

Download or read book How to Measure Digital Marketing written by L. Flores and published by Springer. This book was released on 2013-12-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Evaluating and Measuring the Value, Use and Impact of Digital Collections

Author : Lorna M. Hughes
Publisher : Facet Publishing
ISBN 13 : 1856047202
Total Pages : 209 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Evaluating and Measuring the Value, Use and Impact of Digital Collections by : Lorna M. Hughes

Download or read book Evaluating and Measuring the Value, Use and Impact of Digital Collections written by Lorna M. Hughes and published by Facet Publishing. This book was released on 2012 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A huge investment has been made in digitizing scholarly and cultural heritage materials through initiatives based in museums, libraries and archives, as well as higher education institutions. The 'Digital Economy' is an important component of institutional planning, and much attention is given to the investment in digital projects and programmes. However, few initiatives have examined the actual use, value and impact of digital collections, and the role of digital collections in the changing information environment. As the creative, cultural and educational sector faces a period of restricted funding, it is timely to re-examine the use of the digital collections that have been created in the past twenty years, and to consider their value to the institutions that host them and to the communities of users they serve. This book brings together a group of international experts to consider the following key issues: What is the role of digital resources in the research life cycle? Do the arts and humanities face a 'data deluge'? How are digital collections to be sustained over the long term? How is use and impact to be assessed? What is the role of digital collections in the 'digital economy'? How is public engagement with digital cultural heritage materials to be assessed and supported? This book will be of interest to academics, librarians, archivists and the staff of cultural heritage organizations, as well as funders and other key stakeholders with an interest in the development and long term sustainability of digital collections."--Publisher's website.

Economic Analysis of the Digital Economy

Author : Avi Goldfarb
Publisher : University of Chicago Press
ISBN 13 : 022620684X
Total Pages : 510 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Economic Analysis of the Digital Economy by : Avi Goldfarb

Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. Economics of Digitizationidentifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop.Economics of Digitization will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.

Marketing Metrics

Author : Neil Bendle
Publisher : FT Press
ISBN 13 : 0136755313
Total Pages : 710 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Marketing Metrics by : Neil Bendle

Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net

Author : Joshua Grossnickle
Publisher : McGraw Hill Professional
ISBN 13 : 0071378456
Total Pages : 459 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The Handbook of Online Marketing Research: Knowing Your Customer Using the Net by : Joshua Grossnickle

Download or read book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net written by Joshua Grossnickle and published by McGraw Hill Professional. This book was released on 2000-10-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Marketing

Author : Alan Charlesworth
Publisher : Routledge
ISBN 13 : 1135048878
Total Pages : 367 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Digital Marketing by : Alan Charlesworth

Download or read book Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2014-07-25 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.

APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS

Author : Abhishek Das
Publisher : BPB Publications
ISBN 13 : 9387284840
Total Pages : 212 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS by : Abhishek Das

Download or read book APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS written by Abhishek Das and published by BPB Publications. This book was released on 2018-06-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).

Digital Marketing eBook

Author : GURMEET SINGH DANG
Publisher : GURMEETWEB TECHNICAL LABS
ISBN 13 : 9359750085
Total Pages : 1228 pages
Book Rating : 4.3/5 (597 download)

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Book Synopsis Digital Marketing eBook by : GURMEET SINGH DANG

Download or read book Digital Marketing eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Developments in Online Marketing

Author : Stephen Tagg
Publisher : Routledge
ISBN 13 : 1135743592
Total Pages : 278 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis New Developments in Online Marketing by : Stephen Tagg

Download or read book New Developments in Online Marketing written by Stephen Tagg and published by Routledge. This book was released on 2013-09-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications platform; a phase characterised by information ‘pull’ rather than ‘push’, user-generated content, openness, sharing, collaboration, interaction, communities, and social networking. New generation Web-based communities and hosted applications are beginning to have a major impact on customer behaviour across a diverse range of industries. These new applications represent a fundamental change in the way people use the Internet, their online expectations, and experiences. From a marketing perspective, the most distinctive feature is not the technology involved but rather the growth of a new global culture – a ‘Net generation’ culture based on decentralised authority rather than hierarchy and control, online socialising and collaboration, user-generated and distributed content, open communications, peer-to-peer sharing, and global participation. Success in this new online environment, characterised by people and network empowerment, requires new ‘mindsets’ and innovative approaches to marketing, customer, and network relationships. This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. Chapters cover a wide range of topics, including: information exchange on bulletin board systems and in online consumer portals; Web 2.0 and ‘New-Wave Globals’; online tribal marketing; co-creation; industry impact; privacy issues; online advertising effectiveness; and practitioner prognostics for the future of online marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Market Response Models

Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 502 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis Market Response Models by : Dominique M. Hanssens

Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Complete B2B Online Marketing

Author : William Leake
Publisher : John Wiley & Sons
ISBN 13 : 1118239180
Total Pages : 283 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Complete B2B Online Marketing by : William Leake

Download or read book Complete B2B Online Marketing written by William Leake and published by John Wiley & Sons. This book was released on 2012-07-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Effectiveness of Online Marketing Campaigns

Author : Sebastian Klapdor
Publisher : Springer Science & Business Media
ISBN 13 : 3658017325
Total Pages : 134 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Effectiveness of Online Marketing Campaigns by : Sebastian Klapdor

Download or read book Effectiveness of Online Marketing Campaigns written by Sebastian Klapdor and published by Springer Science & Business Media. This book was released on 2013-02-19 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields—for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.

Digital Marketing in Practice

Author : Hanne Knight
Publisher : Kogan Page Publishers
ISBN 13 : 1398608882
Total Pages : 497 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Digital Marketing in Practice by : Hanne Knight

Download or read book Digital Marketing in Practice written by Hanne Knight and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.