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Maximizing Your Business Online
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Book Synopsis Maximize Your Social by : Neal Schaffer
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Book Synopsis Maximizing Your Business Online by : Craig Settles
Download or read book Maximizing Your Business Online written by Craig Settles and published by . This book was released on 1999 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a three-stage process, readers will gain a clear focus on the value of the Internet for their business.
Book Synopsis Mastering Digital Marketing by : Michael Cohn
Download or read book Mastering Digital Marketing written by Michael Cohn and published by . This book was released on 2017-04-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Book Synopsis The EXITPreneur's Playbook by : Joe Valley
Download or read book The EXITPreneur's Playbook written by Joe Valley and published by Lioncrest Publishing. This book was released on 2021-05-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The EXITpreneur's Playbook is the ultimate guide to selling an online business. We all need to transition our businesses someday, and those that learn from this book will have a smoother experience, an improved deal structure, and a stronger bank account." -Walker Deibel, bestselling author of Buy Then Build Most people start an online business for the freedom, autonomy, and money that come with entrepreneurship-but what they often find instead is the feeling that they're running on a hamster wheel and can't jump off. If you were looking to exit your business, would you know how? Do you know what your business is truly worth? This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you'll ever make from your business comes on the day you sell-so it's important to get the exit right. In The EXITpreneur's Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic. You'll learn to: ● Assess the value of your business and reverse engineer a path to an incredible exit ● Avoid the "ignorance discount" when selling a business on your own ● Negotiate favorable deal terms and conditions ● Calculate the all-important seller's discretionary earnings ● Create rock-solid pillars every buyer wants The EXITpreneur's Playbook is the definitive guide to achieving your own incredible exit, at the right time and value, and with the best deal structure that allows you to move on to your next adventure-with not just money in the bank, but satisfaction and peace of mind.
Book Synopsis Social Media for the Executive by : Brian Boyd
Download or read book Social Media for the Executive written by Brian Boyd and published by One Seed Press. This book was released on 2013-07-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Maximizing Your Business Success by : Rich Brott
Download or read book Maximizing Your Business Success written by Rich Brott and published by Rich Brott. This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic entrepreneurship has a history of success in every area of the world. It has sustained families, cities and nations as it has created employment opportunities and economic growth. Your success in business will be determined by your commitment to gain, learn, understand, and implement knowledge, experience, ability, opportunity, capital, commitment and do it all with great business passion. Success is a planned event and rarely happens without great personal effort. Maximizing your business success means that you are effective, productive and efficient. Never give up! In other words, trying and failing is a risk one must bear in order to be able to succeed. Success is in turning failure into an opportunity. Failure is not your enemy. Successful people see failure as a seed; the seed of success.
Book Synopsis Like, Follow, Share by : Suse Barnes
Download or read book Like, Follow, Share written by Suse Barnes and published by Sourcebooks, Inc.. This book was released on 2015-05-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on: Choosing the best social media tool(s) for your business Creating and adding value to your social media activities The 12 principles of social media The best tips and tricks for getting the most out of the major social networks Don't let your business get left behind.
Book Synopsis This Business of Global Music Marketing by : Tad Lathrop
Download or read book This Business of Global Music Marketing written by Tad Lathrop and published by Billboard Books. This book was released on 2013-04-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
Book Synopsis 10 FAULT STRATEGIES TO MAXIMIZE YOUR PROFITS IN A VIRTUAL STORE by : Marcel Pacheco
Download or read book 10 FAULT STRATEGIES TO MAXIMIZE YOUR PROFITS IN A VIRTUAL STORE written by Marcel Pacheco and published by GAVEA LAB . This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the vault of success with "10 Fault Strategies to Maximize Your Profits in a Virtual Store." If you're ready to turn your online store into a thriving profit-generating machine, this guide is your ultimate roadmap. Imagine implementing 10 powerful strategies that can take your virtual store's profits to unprecedented heights. Whether you're a seasoned e-commerce entrepreneur or a newcomer to the digital marketplace, these faultless tactics will pave your path to financial success. Dive into the strategies that have been carefully curated, tested, and proven to supercharge your online store's revenue. From optimizing your website's user experience to leveraging the latest digital marketing techniques, every page of this guide is packed with actionable insights. Discover the art of product presentation and how it influences customers' buying decisions. Learn how to strategically position your products, create compelling descriptions, and entice customers to add items to their cart without a second thought. Explore the world of digital advertising and harness its power to target your ideal customers with surgical precision. From social media platforms to search engines, you'll gain a deep understanding of how to create campaigns that drive traffic and conversions. Master the psychology of pricing and discount strategies, ensuring that your products are both irresistible and profitable. Learn how to strike the perfect balance between offering value to customers and maximizing your store's bottom line. Navigate the intricate realm of customer engagement and retention, uncovering the secrets of turning one-time shoppers into loyal brand advocates. Discover how to create personalized experiences, provide exceptional customer service, and build relationships that stand the test of time. By following these 10 fault strategies, you'll equip yourself with the tools necessary to thrive in the competitive world of virtual commerce. Don't wait another moment to skyrocket your profits and achieve the financial success you've always dreamed of. Grab your copy of "10 Fault Strategies to Maximize Your Profits in a Virtual Store" now and start your journey towards e-commerce triumph.
Book Synopsis Maximize Your Social by : Neal Schaffer
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis
Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Book Synopsis Maximize Your Earnings: The Ultimate Guide to Profiting from Information Products and Boosting Sales by : Shu Chen Hou
Download or read book Maximize Your Earnings: The Ultimate Guide to Profiting from Information Products and Boosting Sales written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your business to the next level and start maximizing your earnings? Look no further than "Maximize Your Earnings: The Ultimate Guide to Profiting from Information Products and Boosting Sales." This comprehensive guide takes you through every step of the process, from generating product ideas to creating effective sales funnels, and everything in between. With expert guidance and practical advice, you'll learn how to create digital products that meet the needs of your audience, market them effectively, and generate significant revenue. Discover the secrets to conducting effective market research, creating compelling product offerings, and developing comprehensive marketing strategies that attract and retain customers. Learn tried and true techniques for generating traffic, increasing revenue, and expanding your business. And, gain valuable insights into managing and analyzing sales data, avoiding common mistakes, and leveraging affiliates to boost your sales. If you're ready to take your business to new heights and maximize your earnings, "Maximize Your Earnings: The Ultimate Guide to Profiting from Information Products and Boosting Sales" is the perfect resource. With its expert guidance and practical advice, you'll have all the tools you need to succeed in the world of information products. Don't wait – get your copy today and start maximizing your earnings!
Book Synopsis The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence by : Ric Dragon
Download or read book The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence written by Ric Dragon and published by McGraw Hill Professional. This book was released on 2011-11-24 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get noticed! Create a powerful online marketing platform that draws customers—and increases profits There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long. Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about: Search engine optimization (SEO) Pay per click Social marketing Business planning Website development Reputation management You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it. DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.
Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer
Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Book Synopsis Performance Marketing with Google Analytics by : Sebastian Tonkin
Download or read book Performance Marketing with Google Analytics written by Sebastian Tonkin and published by John Wiley and Sons. This book was released on 2011-01-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Synopsis How to Maximize Your Business Profits Using AI by : Hebooks
Download or read book How to Maximize Your Business Profits Using AI written by Hebooks and published by Hebooks. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "How to Maximize Your Business Profits Using AI," readers are introduced to a comprehensive guide on leveraging artificial intelligence (AI) and chatbots to optimize business operations and drive profitability. This book offers practical insights and strategies for businesses of all sizes and industries looking to harness the power of AI to enhance productivity, save time, and increase revenue. With a focus on practical implementation, this guide explores various AI technologies and their applications across different business functions, from customer service and marketing to finance and operations. Readers will learn how to integrate AI-powered solutions seamlessly into their workflows, automate repetitive tasks, and make data-driven decisions to drive business growth. Key topics covered in this book include: - Understanding the fundamentals of AI and chatbots - Exploring AI-driven solutions for customer service, marketing, and sales - Leveraging AI for data analysis, forecasting, and decision-making - Implementing chatbots for streamlined communication and support - Maximizing efficiency and productivity through AI-driven automation - Measuring the impact of AI on business performance and profitability - Overcoming common challenges and pitfalls in AI adoption - Future trends and emerging opportunities in AI for business success Packed with real-world examples, case studies, and actionable advice, "How to Maximize Your Business Profits Using AI" equips readers with the knowledge and tools needed to harness the full potential of AI and chatbots to drive competitive advantage, enhance customer experiences, and achieve sustainable business growth.
