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Author : Dennis Gensch
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Planning; Mathematical Models in Advertising Media Planning written by Dennis Gensch and published by . This book was released on 1973 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard Melvin Lodish
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (239 download)
Download or read book Mathematical Models for Media Planning written by Leonard Melvin Lodish and published by . This book was released on 1968 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis H. Gensch
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (785 download)
Download or read book Advertising planning: mathematical models in advertising media planning written by Dennis H. Gensch and published by . This book was released on 1973 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download Advertising Planning; Mathematical Models in Advertising Media Planning [by] Dennis H. Gensch PDF Online Free](https://books.google.com/books/content/images/frontcover/oQnJwgEACAAJ?fife=w200-h370)
Author : Dennis Gensch
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (72 download)
Download or read book Advertising Planning; Mathematical Models in Advertising Media Planning [by] Dennis H. Gensch written by Dennis Gensch and published by . This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ursula H. Funke
Publisher : Springer Science & Business Media
ISBN 13 : 3642515657
Total Pages : 534 pages
Book Rating : 4.6/5 (425 download)
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author : Frank Myron Bass
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (31 download)
Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 1961 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland T. Rust
Publisher : Free Press
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising Media Models written by Roland T. Rust and published by Free Press. This book was released on 1986 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodor Harder
Publisher : CRC Press
ISBN 13 : 9780677618203
Total Pages : 364 pages
Book Rating : 4.6/5 (182 download)
Download or read book Introduction To Mathematical Models In Market And Opinion Research written by Theodor Harder and published by CRC Press. This book was released on 1969 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author : Jerzy A. Filar
Publisher : EOLSS Publications
ISBN 13 : 1848262426
Total Pages : 442 pages
Book Rating : 4.8/5 (482 download)
Download or read book MATHEMATICAL MODELS – Volume I written by Jerzy A. Filar and published by EOLSS Publications. This book was released on 2009-09-19 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models is a component of Encyclopedia of Mathematical Sciences in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Mathematical Models discusses matters of great relevance to our world such as: Basic Principles of Mathematical Modeling; Mathematical Models in Water Sciences; Mathematical Models in Energy Sciences; Mathematical Models of Climate and Global Change; Infiltration and Ponding; Mathematical Models of Biology; Mathematical Models in Medicine and Public Health; Mathematical Models of Society and Development. These three volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs.
Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (89 download)
Download or read book Mathematical Models and Marketing Management written by Robert Dow Buzzell and published by . This book was released on 1964 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity, price-setting, market demand, etc., and includes administrative aspects and decision making. References and diagrams.
Author : Frank Myron Bass
Publisher :
ISBN 13 : 9781258260002
Total Pages : 556 pages
Book Rating : 4.2/5 (6 download)
Download or read book Mathematical Models and Methods in Marketing written by Frank Myron Bass and published by . This book was released on 2012-03-01 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.
Author : C. Lee
Publisher : Elsevier
ISBN 13 : 1483137376
Total Pages : 155 pages
Book Rating : 4.4/5 (831 download)
Download or read book Models in Planning written by C. Lee and published by Elsevier. This book was released on 2016-06-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Models in Planning: An Introduction to the Use of Quantitative Models in Planning focuses on some of the techniques utilized for the construction of urban and regional models, with emphasis on the understanding of model structure rather than on rigorous mathematical analysis. Organized into eight chapters, this book begins by explaining the role of models in the planning process. Subsequent chapters elucidate the principles for the design and use of models, and the mathematical preliminaries involved. The different models, namely, linear, gravity, and Lowry models, are also described including their optimization. This material will be very useful for students and practicing planners with a limited numerate background. It will allow readers to follow up the extensive literature dealing with the more complex operational versions of the discussed models.
Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Dmitry A. Novikov
Publisher : CRC Press
ISBN 13 : 1138024732
Total Pages : 300 pages
Book Rating : 4.1/5 (38 download)
Download or read book Reflexion and Control written by Dmitry A. Novikov and published by CRC Press. This book was released on 2014-03-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to modern approaches to mathematical modeling of reflexive processes in control. The authors consider reflexive games that describe the gametheoretical interaction of agents making decisions based on a hierarchy of beliefs regarding (1) essential parameters (informational reflexion), (2) decision principles used by opponents (strategic reflexion), (3) beliefs about beliefs, and so on. Informational and reflexive equilibria in reflexive games generalize a series of well-known equilibrium concepts in noncooperative games and models of collective behavior. These models allow posing and solving the problems of informational and reflexive control in organizational, economic, social and other systems, in military applications, etc. (the interested reader will find in the book over 30 examples of possible applications in these fields) and describing uniformly many psychological/sociological phenomena connected with reflexion, viz., implicit control, informational control via the mass media, reflexion in chess, art works, etc. The present book is intended for experts in decision making and control of systems of an interdisciplinary nature, as well as for undergraduates and postgraduates.
Author : Ursula H Funke
Publisher : Springer
ISBN 13 : 9783642515668
Total Pages : 538 pages
Book Rating : 4.5/5 (156 download)
Download or read book Mathematical Models in Marketing written by Ursula H Funke and published by Springer. This book was released on 2014-01-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarah Bretschneider
Publisher : Springer Science & Business Media
ISBN 13 : 364228759X
Total Pages : 209 pages
Book Rating : 4.6/5 (422 download)
Download or read book Mathematical Models for Evacuation Planning in Urban Areas written by Sarah Bretschneider and published by Springer Science & Business Media. This book was released on 2012-07-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disasters like floods, hurricanes, chemical or nuclear accidents may cause the necessity to evacuate the affected area. The evacuation of the urban area needs to be planned carefully. One issue is the reorganization of the traffic routing. Congested urban areas have usually complex street networks that are composed of many intersections with streets connecting them. The population density of a congested urban area is usually high and the street network is already used to capacity during rush hour traffic. The considered problem of this work is the reorganization of the traffic routing of an urban area for the case of an emergency mass evacuation. Especially aspects of the evacuation like safety, avoidance of delays and the total system travel time are taken into account. Combinatorial and graph theoretical aspects are adapted for the evacuation problem and highlight issues concerning especially conflicts within intersections. This work gives an extensive summary of literature of evacuation of urban areas. Mixed-integer linear programming models are developed for evacuation problems and heuristic algorithms are provided and tested.?
