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Author : Justus George Frederick
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.3/5 ( download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Justus George Frederick
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.:/5 (45 download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1925 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. George Frederick
Publisher : Taylor & Francis
ISBN 13 : 1000086739
Total Pages : 399 pages
Book Rating : 4.0/5 ( download)
Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Author : J. G. Frederick
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Masters of Advertising Copy written by J. G. Frederick and published by . This book was released on 1946 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Justus George Frederick
Publisher :
ISBN 13 : 9781315761992
Total Pages : 392 pages
Book Rating : 4.7/5 (619 download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 2015 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312137983
Total Pages : 358 pages
Book Rating : 4.3/5 (121 download)
Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author : Justus George Frederick
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (271 download)
Download or read book Masters of Advertising Copy written by Justus George Frederick and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312100230
Total Pages : 284 pages
Book Rating : 4.3/5 (121 download)
Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Author : J. George Frederick
Publisher :
ISBN 13 : 9780849208102
Total Pages : pages
Book Rating : 4.2/5 (81 download)
Download or read book Masters of Advertising Copy written by J. George Frederick and published by . This book was released on 1977-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312100192
Total Pages : 358 pages
Book Rating : 4.3/5 (121 download)
Download or read book The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742530676
Total Pages : 286 pages
Book Rating : 4.5/5 (36 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author : Carnegie Library of Pittsburgh
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (29 download)
Download or read book Among Our Books written by Carnegie Library of Pittsburgh and published by . This book was released on 1927 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1582 pages
Book Rating : 4.:/5 (318 download)
Download or read book Editor & Publisher written by and published by . This book was released on 1925 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lafe Locke
Publisher : J Weston Walch Pub
ISBN 13 : 9780825112898
Total Pages : 104 pages
Book Rating : 4.1/5 (128 download)
Download or read book Exploring Advertising Design written by Lafe Locke and published by J Weston Walch Pub. This book was released on 1987-06-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Felton
Publisher : W. W. Norton
ISBN 13 : 9780393731590
Total Pages : 256 pages
Book Rating : 4.7/5 (315 download)
Download or read book Advertising written by George Felton and published by W. W. Norton. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad? surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategies into play. It discusses the tools at a copywriter? command, from the elements of print advertising?eadlines, visuals, body copy?o the wide variety of media and advertising genres available to advertisers. But creating great executions is never easy. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas, then how to express them in fresh, memorable, persuasive ways. Over 200 ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. This Second Edition features new sections on guerrilla advertising, interactive media, international and multicultural advertising, and postmodern advertising, as well as more material on the art of headlines, theme lines, slogans, and naming. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer's copywriting text.
Author :
Publisher :
ISBN 13 :
Total Pages : 1048 pages
Book Rating : 4.:/5 (1 download)
Download or read book Advertising Fortnightly written by and published by . This book was released on 1925 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margo Berman
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)
Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
