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Mastering Communications How Ceos And Executives Can Build A Great Reputation In The Digital Age
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Book Synopsis Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age by : Oliver Aust
Download or read book Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age written by Oliver Aust and published by Oliver Aust. This book was released on 2019-11-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.
Book Synopsis How to Speak like a CEO by : Eo Ipso Communications
Download or read book How to Speak like a CEO written by Eo Ipso Communications and published by Eo Ipso Communications GmBH. This book was released on 2019-09-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Speak Like a CEO is the key to unlocking the secrets and pitfalls of CEO communications. Based on the podcast of the same name, this practical guide reveals why mastering communications is crucial to being a successful leader. Today, the risks and opportunities for CEO communications are bigger than ever before. We interviewed over 30 inspiring CEOs, entrepreneurs and founders to discover their approach to leadership and communication. No company can be truly successful in the long run without treating communication as a priority. And it all starts with the CEO. This book is a treasure trove of leadership & communications insights.
Book Synopsis Reputation Management by : John Doorley
Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2020-07-14 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Book Synopsis World Class Communication by : Virgil Scudder
Download or read book World Class Communication written by Virgil Scudder and published by John Wiley & Sons. This book was released on 2012-08-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
Book Synopsis Unignorable: Build your personal brand and boost your business in 30 days by :
Download or read book Unignorable: Build your personal brand and boost your business in 30 days written by and published by Oliver Aust. This book was released on 2020-10-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The invisible don’t build great businesses. The unignorable do. In the digital age, being good at your job is no longer enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In Unignorable, Oliver Aust takes you through a 30-day framework to build your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset.
Book Synopsis The Power of Corporate Communication by : Paul A Argenti
Download or read book The Power of Corporate Communication written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2002-06-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
Book Synopsis Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence by : Ethan F. Becker
Download or read book Mastering Communication at Work, Second Edition: How to Lead, Manage, and Influence written by Ethan F. Becker and published by McGraw Hill Professional. This book was released on 2021-02-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic international bestseller, updated for the hybrid work world, including a new chapter on virtual communication. Excellent communicating skills have always been crucial to success in leadership and management roles—and that’s one of the reasons the first edition of this book, Mastering Communication at Work, has been an international bestseller taught at universities and referred to by leading CEOs. In the years since it was first published, it’s been the go-to “communication playbook,” helping leaders develop strategic responses and communication tactics with clear, actionable advice. What’s changed in the last ten years? Well, nothing—and everything. The fundamentals of effective communication are the same, as are many of the challenges leaders face, generation after generation. You still need to “match your listener’s tendency” and “validate,” and you still need to guard against “defensiveness.” What has changed is how some of the fundamentals and challenges are applied and met in today’s world—both real and virtual, in remote and on-site working environments. Mastering Communication at Work, 2nd Edition features an essential new chapter on remote team communication along with additional content on equitable leadership and updated case studies. Throughout, you’ll find practical, hands-on advice and strategies that can help you reach your potential when preparing for big conversations and important presentations, help you reduce everyday stress and improve your organization’s performance at every level.
Download or read book CEO Capital written by Leslie Gaines-Ross and published by John Wiley & Sons. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Mastering Corporate Communication by : Anne Katrine Lund
Download or read book Mastering Corporate Communication written by Anne Katrine Lund and published by Springer Nature. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Virtual Executive: How to Act Like a CEO Online and Offline by : D. A. Benton
Download or read book The Virtual Executive: How to Act Like a CEO Online and Offline written by D. A. Benton and published by McGraw Hill Professional. This book was released on 2012-04-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master digital platforms to deliver powerful messages and build your personal brand “In the virtual world, every voice mail, e-mail, or tweet is fraught with the danger of misunderstanding or misdirection, which can be disastrous for results and/or relationships. For those on the rise or recently thrust into this very different world, this book is an exceptional resource . . . and entertaining too!” —Hal Johnson, Chairman, Global Human Resources Practice, Korn/Ferry International “Benton’s insights on being seen as a leader remain as relevant as ever, even though the tools with which we work have changed dramatically. . . . The Virtual Executive provides a guide for making yourself and those around you successful in a rapidly evolving, connected, and virtual world.” —Brian Fabes, CEO, Civic Consulting Alliance “Benton teaches us all the protocol for success in a digital age. What worked yesterday won’t work today . . . and what will work tomorrow is in this book.” —Rulon Stacey, Chairman, American College of Healthcare Executives; CEO, Poudre Valley Health Systems; author, Over Our Heads “Benton’s book empowers you to play at the top of your game—not just in person, but from afar.” —Paola Bonomo, Head of Online Services, Vodafone Omnitel N.V. “A must-read as applicable to the novice new hire as it is to the CEO.” —John Odegaard, Executive Director, U.S. Naval War College Foundation “A remarkably focused tool for the successful executive striving to be better in the digital age. I literally could not put the book down once I started it.” —Stan Payne, CEO, Canaveral Port Authority About the Book: When was the last time you were in a meeting and every participant was in the room? How many people do you know who work from remote sites? How many e-mails did you receive and send at work today? Blogging, commenting, tagging, e-mailing, texting, video chatting. Everywhere you turn these days, there’s a new way to communicate ideas and opinions. Whether you’re a C-suite executive or a mid-level manager, you have to be able to move seamlessly among all the available digital platforms in order to communicate your message effectively. In The Virtual Executive, world-renowned CEO coach and bestselling author Debra Benton teaches you everything you need to know to navigate today’s seemingly endless choices of social media and virtual communication tools in order to stay relevant in a sea of competition. From videoconferencing, instant messaging, and webinars to LinkedIn, Facebook, and Twitter, Benton explains how and when to use each platform to: Differentiate yourself from others in the vast digital world Deliver a clear, powerful message Make people remember you for the right reasons Build trust with colleagues and customers Achieve more than ever—with less effort and lower costs Digital communication isn’t the way of the future—it’s the way of now. And even more change is inevitable. If you don’t face it head-on, the future will be a time of chaos and lost opportunities. But if you reinvent yourself into a true virtual executive, you will make your mark with surprising speed and effectiveness. The Virtual Executive is your guidebook to boldly leading your organization into the future by embracing digital communication platforms, tailoring them to your needs, and using them to build your personal brand for the long run.
Book Synopsis Crisis Communication in the Digital Age by : Ayse Simin Kara
Download or read book Crisis Communication in the Digital Age written by Ayse Simin Kara and published by Cambridge Scholars Publishing. This book was released on 2018-12-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of recent years, in countries with high crisis expectation and risk probabilities, such as Turkey, a significant rise in the number of crises has been observed. Since current crisis practices are incident-specific, the role of public relations is largely overlooked, and, furthermore, crisis communication studies in non-Western cultures are scarce; this book fills these gaps through two distinct studies. The first highlights crisis management types and strategies by reflecting on interview responses collected from 35 different sectors and sub-sectors in Turkey. While interview findings are used to inform strategical know-how regarding the shift from crisis to opportunity during times of turbulence, the elicited responses reveal how practitioners perceive and respond to crises in the contemporary media landscape. The second analyses the recent upheaval caused by Watsons Turkey as a case study to stress the vital role of public relations in times of crisis.
Download or read book Spin Sucks written by Gini Dietrich and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Reputable Firm written by Pekka Aula and published by Springer. This book was released on 2015-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
Book Synopsis Reputation Management by : Andrew Hiles
Download or read book Reputation Management written by Andrew Hiles and published by A&C Black. This book was released on 2011-12-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Download or read book The Social CEO written by Damian Corbet and published by Bloomsbury Publishing. This book was released on 2019-08-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
Download or read book Black Enterprise written by and published by . This book was released on 2000-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
