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Mastering Account Management
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Book Synopsis Mastering Account Management by : Dan Englander
Download or read book Mastering Account Management written by Dan Englander and published by CreateSpace. This book was released on 2015-01-12 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). From selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business. Learn what the top account managers do: Systematize repeat business. Achieve flexibility and freedom by keeping a barrier between sales and customer or client service. Build long-term partnerships by prioritizing experience over output. Make life easier by leveraging new apps, tools, and high-tech shortcuts. Maximize networking referrals. Mastering Account Management will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind. It's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin Selling and The Art of Client Serviceare sure to gain a lot from this book, as will fans of the The 4-Hour Workweek. Order Today and access a library of digital resources!
Book Synopsis The Seven Keys to Managing Strategic Accounts by : Sallie Sherman
Download or read book The Seven Keys to Managing Strategic Accounts written by Sallie Sherman and published by McGraw Hill Professional. This book was released on 2003-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "co-destiny" relationships Examples and cases from Honeywell, 3M,and other leading corporations
Book Synopsis Mastering Customer Value Management by : Ray Kordupleski
Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Book Synopsis Key Account Management by : Malcolm McDonald
Download or read book Key Account Management written by Malcolm McDonald and published by . This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad. Based on extensive and unique research by Cranfield School of Management, Key Account Management presents a new framework for understanding the development of key account relationships. It incorporates a comprehensive guide to the current practice of key account management, and comments on the challenges for the future of key account management practice. The research was based on in-depth interviews with key account managers, their managers and their main contacts in the customer organization. Addresses one of the key new areas in strategic marketing practice Ideal for practitioners and students Based on the unique expertise of the Cranfield Marketing Faculty
Book Synopsis Mastering Salesforce CRM Administration by : Rakesh Gupta
Download or read book Mastering Salesforce CRM Administration written by Rakesh Gupta and published by Packt Publishing Ltd. This book was released on 2017-03-27 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the Advanced Administration Certification Examination and build a successful career in Salesforce administration About This Book Build your skills and knowledge to crack the Advanced Admin Certification Examination Leverage the advanced administration capabilities of Salesforce and Salesforce1 Optimize and extend Sales Cloud and Service Cloud applications Who This Book Is For This book is written for Salesforce admins who are looking to gain an in-depth knowledge of the Salesforce platform and grow their value in their organization. It will teach them to implement and design advanced business process automation for the benefit of their organization. What You Will Learn Adopt Lightning Experience to improve the productivity of your organization's sales team Create and maintain service entitlements and entitlement processes Process Builder basic and advanced concepts Different ways to deploy applications between environments Best practices for improving and enriching data quality In Detail The book starts by refreshing your knowledge of common admin tasks. You will go over Lightning Experience and various security aspects. You will be shown how to implement territory management in your organization and make use of custom objects. From here, the book progresses to advanced configuration, data management, and data analytics before swiftly moving on to setting up advanced organization-wide features that affect the look and feel of the application. Extend the capabilities of your organization's Salesforce implementation by optimizing and extending Sales Cloud, Salesforce1, and Service Cloud applications. This guide will equip you with the tools you need to build a successful career in Salesforce. Style and approach The book takes a straightforward, no-nonsense approach to working with the Salesforce CRM platform. It is filled with examples, advanced use cases, and all the resources you need to be a Salesforce Jedi.
Book Synopsis Mastering Global Business Development and Sales Management by : Thomas A. Cook
Download or read book Mastering Global Business Development and Sales Management written by Thomas A. Cook and published by CRC Press. This book was released on 2020-08-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management. Shows how to develop a marketing and sales strategy for globalization Details regional versus country-specific profiles Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations Provides sales and negotiation skill sets
Book Synopsis Mastering Product Management: A Step-By-Step Guide by : Kevin Brennan
Download or read book Mastering Product Management: A Step-By-Step Guide written by Kevin Brennan and published by Kevin Brennan. This book was released on 2019-10-25 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
Book Synopsis Successful Key Account Management In A Week by : Grant Stewart
Download or read book Successful Key Account Management In A Week written by Grant Stewart and published by Hachette UK. This book was released on 2012-03-30 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs. Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention. 'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management
Book Synopsis Mastering Major Account Selling by : Richard Ruff
Download or read book Mastering Major Account Selling written by Richard Ruff and published by eBookIt.com. This book was released on 2013-05-26 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts. Three core sales performance skills are addressed in Chapter 1 a asking questions, active listening and positioning your capabilities. Best practices for five business development competencies are explored in Chapter 2: identifying leads, qualifying leads, preparing for calls, handling objections, and obtaining commitment.
Book Synopsis Mastering Microsoft Endpoint Manager by : Christiaan Brinkhoff
Download or read book Mastering Microsoft Endpoint Manager written by Christiaan Brinkhoff and published by Packt Publishing Ltd. This book was released on 2021-10-07 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and implement a secure end-to-end desktop management solution with Microsoft Endpoint Manager Key Features Learn everything you need to know about deploying and managing Windows on physical and cloud PCs Simplify remote working for cloud-managed cloud PCs via new service Windows 365 Benefit from the authors' experience of managing physical endpoints and traditional virtual desktop infrastructures (VDI) Book DescriptionMicrosoft Modern Workplace solutions can simplify the management layer of your environment remarkably if you take the time to understand and implement them. With this book, you’ll learn everything you need to know to make the shift to Modern Workplace, running Windows 10, Windows 11, or Windows 365. Mastering Microsoft Endpoint Manager explains various concepts in detail to give you the clarity to plan how to use Microsoft Endpoint Manager (MEM) and eliminate potential migration challenges beforehand. You'll get to grips with using new services such as Windows 365 Cloud PC, Windows Autopilot, profile management, monitoring and analytics, and Universal Print. The book will take you through the latest features and new Microsoft cloud services to help you to get to grips with the fundamentals of MEM and understand which services you can manage. Whether you are talking about physical or cloud endpoints—it’s all covered. By the end of the book, you'll be able to set up MEM and use it to run Windows 10, Windows 11, and Windows 365 efficiently.What you will learn Understand how Windows 365 Cloud PC makes the deployment of Windows in the cloud easy Configure advanced policy management within MEM Discover modern profile management and migration options for physical and cloud PCs Harden security with baseline settings and other security best practices Find troubleshooting tips and tricks for MEM, Windows 365 Cloud PC, and more Discover deployment best practices for physical and cloud-managed endpoints Keep up with the Microsoft community and discover a list of MVPs to follow Who this book is for If you are an IT professional, enterprise mobility administrator, architect, or consultant looking to learn about managing Windows on both physical and cloud endpoints using Microsoft Endpoint Manager, then this book is for you.
Book Synopsis MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT by : Michael J. A. Berry
Download or read book MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT written by Michael J. A. Berry and published by . This book was released on 2008-09-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Book Synopsis Mastering Financial Management by : Clive Marsh
Download or read book Mastering Financial Management written by Clive Marsh and published by Pearson Education. This book was released on 2009 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive practical guide to the strategies, applications and skills needed to understand the basics and the advanced practices of strategic financial management. A reference guide to complex aspects of strategic financial management Through case studies and examples shows how the theories and strategies of financial management should be applied Covers the syllabus requirements of professional institutions and professional examinations including the ACCA financial management syllabus Covers the more complex aspects of strategic financial management Based on successful training courses delivered by the author
Book Synopsis Mastering Project Management by : James P. Lewis
Download or read book Mastering Project Management written by James P. Lewis and published by McGraw Hill Professional. This book was released on 1998-03-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tens of thousands of readers rely on James Lewis's classic Project Planning, Scheduling & Control for hands-on help in bringing projects in on time and on budget. Now, this higher-level guide takes project managers beyond basic skills. Using the flexible and down-to-earth approach for which Lewis is famed, it covers advanced topics such as identifying customer requirements using QFD (quality function deployment); allocating resources for improved scheduling applying systems thinking; and using decision-support tools in project management.
Book Synopsis Mastering Principles of Accounts by : J. Randall Stott
Download or read book Mastering Principles of Accounts written by J. Randall Stott and published by . This book was released on 1982 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Key Account Management by : Diana Woodburn
Download or read book Key Account Management written by Diana Woodburn and published by John Wiley & Sons. This book was released on 2011-03-07 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at: Why has account management become so critical to commercial success? What are the key challenges and how do successful companies respond? What part does key account management play in strategic planning? How do companies build profitable relationships with their customers? How does key account management actually work? What does a successful key account manager look like and what skills does he/she need? How should key account managers be evaluated and rewarded? How do companies achieve key account management? By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management. Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.
Book Synopsis Mastering Import & Export Management by : Thomas A. COOK
Download or read book Mastering Import & Export Management written by Thomas A. COOK and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-15 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthùand a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the second edition of Mastering Import & Export Management explains how to efficientlyùand legallyùnavigate the complex world of international trade. From the big picture of pinpointing the best markets to the nitty-gritty of packing a container, this sweeping guide examines how to spot potential risks, apply quality control procedures, prepare documentation accurately, and more. This revised and updated edition addresses how best to handle recent crises like the earthquakes and tsunami in Japan, the economic downturn, or political instability in countries like Egypt, Tunisia, Bahrain, and Libya. It also covers every new compliance and security regulation, as well as evolving best practices, including: ò C-TPAT guidelines ò Incoterms ò In-house compliance programs ò Freight costûreduction tips ò Beefed-up TSA regulations ò Improved technology options ò President Obama's new export initiatives. It's an indispensable resource for today's complex and changing global marketplace.
Book Synopsis Mastering Management Consultancy by : Calvert Markham
Download or read book Mastering Management Consultancy written by Calvert Markham and published by Legend Press. This book was released on 2019-09-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Management Consultancy is a comprehensive guide for all consultants looking to provide a first-class service to their clients and who wish to become expert practitioners.Calvert Markham shows how consultants can develop their performance in a wide range of areas, including:• Product development and marketing consultancy.• Selling and managing consultancyprojects.• Consultancy problem solving.• Running a consultancy business.• Managing client relationship
