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Mass Customization Strategies
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Book Synopsis Research in Mass Customization and Personalization by : Mitchell
Download or read book Research in Mass Customization and Personalization written by Mitchell and published by World Scientific. This book was released on 2009-12-01 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing heterogeneity of demand, the advent of ';long tail markets';, exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands.The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields.Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective.
Book Synopsis Mass Customization by : Paolo Coletti
Download or read book Mass Customization written by Paolo Coletti and published by Springer Science & Business Media. This book was released on 2011-04-11 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.
Book Synopsis Mass Customization Information Systems in Business by : Blecker, Thorsten
Download or read book Mass Customization Information Systems in Business written by Blecker, Thorsten and published by IGI Global. This book was released on 2007-04-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.
Book Synopsis Build-to-order & Mass Customization by : David M. Anderson
Download or read book Build-to-order & Mass Customization written by David M. Anderson and published by . This book was released on 2004 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mass Customization Strategies by : Klaus Moser
Download or read book Mass Customization Strategies written by Klaus Moser and published by Lulu.com. This book was released on 2007 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany.
Book Synopsis Mass Customization by : David J. Gardner
Download or read book Mass Customization written by David J. Gardner and published by Happy about. This book was released on 2009 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gardner explains how to bring a company into alignment with mass customization (also known as build to order, assemble to order, configure to order, make to order, and engineer to order). He also reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative.
Book Synopsis Mass Customization by : Thorsten Blecker
Download or read book Mass Customization written by Thorsten Blecker and published by Springer Science & Business Media. This book was released on 2006-07-31 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.
Book Synopsis Growing Modular by : Milan Kratochvíl
Download or read book Growing Modular written by Milan Kratochvíl and published by Springer Science & Business Media. This book was released on 2005-12-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: A starter to the concepts of modularization and mass customization. Condensed and application-oriented approach for a broad audience in engineering, production, sales and marketing. Provides an extensive configurator evaluation checklist for future users and a supplement of business cases.
Book Synopsis Markets of One by : James H. Gilmore
Download or read book Markets of One written by James H. Gilmore and published by Harvard Business Review (Hardc. This book was released on 2000 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass-produced computers on its customers. And Dell's not alone. As Editors Jim Gilmore and Joe Pine point out in their introduction to Markets of One, mass customization is a trend that has caught on among consumer and business-to-business companies alike - think of Levi's jeans, Aramark's hospital services, Select Comfort mattresses, and Peapod or Streamline grocery delivery, to name a few. Companies customize their offerings to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price. It's a paradigm shift away from the one-size-fits-all way managers have thought about markets over the past century- today, every individual customer is a market of one. This collection of ten Harvard Business Review articles chronicles the evolution of business competition from mass markets to markets of one-in other words, from creating standardized value through mass production to creating customer-unique value through mass customization. The book examines many of the resulting changes in approach to strategy and operations-for example, moving from pushing products to fulfilling individual needs, from focusing solely on market share to measuring customer share, and from marketing to the masses to cultivating learning relationships with each customer. Markets of One offers the best of the leading thinkers on the topic, exploring both the promise and pitfalls of mass customization. Practical applications are presented with examples of leading companies who successfully mass customize for markets of one. A Harvard Business Review Book
Book Synopsis The Customer Centric Enterprise by : Mitchell M. Tseng
Download or read book The Customer Centric Enterprise written by Mitchell M. Tseng and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Book Synopsis Mass Customized Manufacturing by : Vladimir Modrak
Download or read book Mass Customized Manufacturing written by Vladimir Modrak and published by CRC Press. This book was released on 2017-02-17 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings several original contributions to research and practical applications in the field of mass customization from the designer, manufacturer, and customer perspectives respectively. It presents advancements in product design for mass customization, design of assembly and supply chain processes, variety induced complexity models, complexity management, marketing tools, information systems to support decision-making, and critical success factors of this manufacturing and marketing strategy.. A special focus of interest is also on the use of product configurators in practice and sustainability assessment for mass customization strategy. The aim is to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.
Download or read book Mass Customization written by Hans Kull and published by Apress. This book was released on 2015-03-16 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to take the plunge, the author describes the proven methods and latest technologies for making mass customization work seamlessly and profitably on the factory floor. Mass customization—the automated manufacturing bespoke products, profitably combining the low unit costs of mass production with the flexibility of building custom products to order—has been touted as the next big thing for more than a quarter of a century. Until recently, however, mass customization made only modest inroads in a few industries. Now, the convergence of new ICT and manufacturing technologies with traditional CNC technologies means that mass customization’s moment has arrived for breaking out into a wide range of industries. Hans Kull is an engineer and mathematician who applies his expertise in combinatorial optimization, programming, and engineering to devising end-to-end automated solutions for mass customization, automating and optimizing all processes—from bespoke parts supply, order processing, production, and waste minimization to packing and delivery. He shares with his readers practical lessons for making mass customization succeed, case studies from various industries, and an insider’s vision of the business implications of mass customization’s coming of age.
Author :Tage Skjott-Larsen Publisher :Copenhagen Business School Press DK ISBN 13 :9788763001717 Total Pages :472 pages Book Rating :4.0/5 (17 download)
Book Synopsis Managing the Global Supply Chain by : Tage Skjott-Larsen
Download or read book Managing the Global Supply Chain written by Tage Skjott-Larsen and published by Copenhagen Business School Press DK. This book was released on 2007 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today faces global competition. The supply chain is a vital part of the globalization process. Presenting a global view of the scope and complexity of supply chain management, this book reflects the rapid change that has taken place within the supply chain and its environment. This third edition has been fully updated with recent changes in concepts, technology, and practice. Integration and collaboration are keywords in future competition. Firms must be agile and lean at the same time. The book gives an insightful overview of the conceptual foundations of the global supply chain, as well as current examples of the best practice of managing supply chains in a global context.
Book Synopsis Innovations in Competitive Manufacturing by : Paul M. Swamidass
Download or read book Innovations in Competitive Manufacturing written by Paul M. Swamidass and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in Competitive Manufacturing is an examination of manufacturing innovations - both technical and knowledge-based. Over the recent past, technology has created dramatic changes in manufacturing. As a result, the book focuses on the use of technology in gaining competitive advantage in global manufacturing. Forty topics are surveyed in the book, organized into thirteen chapters. Each topic is a carefully written account by one or more leading researchers in that area. This is the first systematic examination of the recent innovations in manufacturing strategy and technology. In addition to providing an understanding of these manufacturing innovations, the book underscores the strategic importance of creating and sustaining the technological resources to ensure a stable manufacturing economic base. The book's purpose is to examine the elements that make today's manufacturers successful. Many examples from industry throughout the book will enable the reader to appreciate and comprehend the concepts presented in the article. In addition to the technical and innovative information, implementation issues concerning new ideas and manufacturing practices are explored within the topical discussions. Four in-depth descriptions of real-life cases provide illustration of key principles. The book has been constructed as a reference tool for manufacturing researchers, students, and practitioners. Hence, after reading the introduction `Innovation in Competitive Manufacturing: From JIT to E-Business', any section or topic in the book can be consulted and/or read in any sequence the reader may choose.
Book Synopsis Knowledge-Based Configuration by : Alexander Felfernig
Download or read book Knowledge-Based Configuration written by Alexander Felfernig and published by Newnes. This book was released on 2014-04-02 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge-based Configuration incorporates knowledge representation formalisms to capture complex product models and reasoning methods to provide intelligent interactive behavior with the user. This book represents the first time that corporate and academic worlds collaborate integrating research and commercial benefits of knowledge-based configuration. Foundational interdisciplinary material is provided for composing models from increasingly complex products and services. Case studies, the latest research, and graphical knowledge representations that increase understanding of knowledge-based configuration provide a toolkit to continue to push the boundaries of what configurators can do and how they enable companies and customers to thrive. - Includes detailed discussion of state-of-the art configuration knowledge engineering approaches such as automated testing and debugging, redundancy detection, and conflict management - Provides an overview of the application of knowledge-based configuration technologies in the form of real-world case studies from SAP, Siemens, Kapsch, and more - Explores the commercial benefits of knowledge-based configuration technologies to business sectors from services to industrial equipment - Uses concepts that are based on an example personal computer configuration knowledge base that is represented in an UML-based graphical language
Book Synopsis Postponement Strategies in Supply Chain Management by : T. C. Edwin Cheng
Download or read book Postponement Strategies in Supply Chain Management written by T. C. Edwin Cheng and published by Springer Science & Business Media. This book was released on 2010-03-10 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postponement strategy is one of the major supply chain management (SCM) pr- tices that has a discernible impact on rms’ competitive advantage and organi- tional performance. Postponement is a mass customization strategy that captures the advantages of both mass production and mass customization. Recent research studies have identi ed four common postponement strategies, namely pull, logistics, form and price postponement. The former three postponement strategies are linked to production and manufacturing, while the last one is a pure pricing strategy. They aim at balancing the costs and bene ts of mass production and mass customization. Practical examples of postponement can be found in the high-tech industry, food industry and other industries that require high differentiation. However, empirical studies have found that postponement may not be an evident SCM practice compared to the other practices. In addition, postponement has both positive and negative impacts on a supply chain. The advantages include following the JIT principles, reducing end-product inventory, making forecasting easier and pooling risk. The high cost of designing and manufacturing generic components is the main drawback of postponement. Thus, the evaluation of postponement strategy is an important research issue and there have been many qualitative and quantitative models for analyzing postponement under different scenarios.
Book Synopsis Mass Customisation and Personalisation in Architecture and Construction by : Poorang A.E. Piroozfar
Download or read book Mass Customisation and Personalisation in Architecture and Construction written by Poorang A.E. Piroozfar and published by Routledge. This book was released on 2013-06-19 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenged by the recent economic crisis, the building and construction industry is currently seeking new orientation and strategies. Here mass customisation is uncovered as a key strategy in helping to meet this challenge. The term mass customisation denotes an offering that meets the demands of each individual customer, whilst still being produced with mass production efficiency. Today mass customisation is emerging from a pilot stage into a scalable and sustainable strategy... The first dedicated publication of its kind, this book provides a forum for the concept within an applied and highly innovative context. The book includes contributions from some of the most prominent thinkers and practitioners in the field from across the world, including Kasper S. Vibaek, Steve Kendall, Martin Bechthold, Mitchell M. Tseng, and Masa Noguchi. Bringing together this panel of experts who have carried out research both in academia and practice, this book provides an overview of state-of-the-art practice related to the concept of customisation and personalisation within the built environment.
