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Author : Graham Murdock
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (91 download)
Download or read book Mass Communications and the Advertising Industry written by Graham Murdock and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329960
Total Pages : 336 pages
Book Rating : 4.5/5 (13 download)
Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Author : Joseph R. Dominick
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.0/5 ( download)
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author : Edith Smit
Publisher : Het Spinhuis
ISBN 13 : 9789055891368
Total Pages : 208 pages
Book Rating : 4.8/5 (913 download)
Download or read book Mass Media Advertising written by Edith Smit and published by Het Spinhuis. This book was released on 1999 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.
Author : Jean Folkerts
Publisher :
ISBN 13 : 9780205294763
Total Pages : 36 pages
Book Rating : 4.2/5 (947 download)
Download or read book The Media in Your Life written by Jean Folkerts and published by . This book was released on 1998 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.
Author : Joe Cappo
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071403153
Total Pages : 260 pages
Book Rating : 4.4/5 (31 download)
Download or read book The Future of Advertising written by Joe Cappo and published by McGraw-Hill Companies. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Advertising Age title, leading ad industry thinker Joe Cappo delivers a powerful gaze into the future of the business in The Future of Advertising. Cappo, a veteran ad industry observer, player and chronicler, provides advertising and marketing pros with a brief recap of the factors that impacted their industry most in the late 1990s - inside and out - plus compelling advice on how to position themselves, their work, and their businesses in order to best meet the needs of clients and the market in the immediate years ahead. Cappo reveals the changes that reshaped the internal workings of the ad biz including the consolidation of major agencies, changes in the commission system, plus structural changes in most agency's internal organizations. He predicts what additional changes are likely to occur and why. He also explores how external factors like declining audience share on network television, increasingly diverse and discriminating consumers, marketing "below the line", category killer retailers, as well as the advent of dot.coms and their now-dwindling mega ad budgets are continuing to rock the industry to its core. He offers insight on how the Internet, e-tailing, brand
Author : William Leiss
Publisher : Routledge
ISBN 13 : 135160290X
Total Pages : 502 pages
Book Rating : 4.3/5 (516 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2018-06-14 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Author : Benjamin M. Compaine
Publisher : White Plains, NY : Knowledge Industry Publications
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.3/5 (91 download)
Download or read book Who Owns the Media? written by Benjamin M. Compaine and published by White Plains, NY : Knowledge Industry Publications. This book was released on 1982 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth J. Heighton
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising in the Broadcast and Cable Media written by Elizabeth J. Heighton and published by . This book was released on 1984 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1297 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : W. Russell Neuman
Publisher : Cambridge University Press
ISBN 13 : 9780521424042
Total Pages : 224 pages
Book Rating : 4.4/5 (24 download)
Download or read book The Future of the Mass Audience written by W. Russell Neuman and published by Cambridge University Press. This book was released on 1991-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Author : John W. Wright
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Commercial Connection written by John W. Wright and published by . This book was released on 1979 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilson P. Dizard
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 (91 download)
Download or read book Old Media/new Media written by Wilson P. Dizard and published by Longman Publishing Group. This book was released on 1994 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert H. Stanley
Publisher : Praeger
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book Mediavisions written by Robert H. Stanley and published by Praeger. This book was released on 1987-07-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books covering the introduction to mass communications lean towards the descriptive and social scientific aspects of the media. In contrast, Mediavisions provides a critical analysis and evaluation of both the aesthetics and the agencies of mass communications. The book is organized chronologically to facilitate analysis of developments in the art and industry of mass communications within the context of concurrent social, political, economic, and technological changes. Each of the book's five chapters has subheadings to highlight specific subject matter.
Author : Marla R. Stafford
Publisher : Routledge
ISBN 13 : 1317477553
Total Pages : 349 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Author : William Leiss
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.F/5 ( download)
Download or read book Social Communication in Advertising written by William Leiss and published by . This book was released on 1986 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 1544332327
Total Pages : 757 pages
Book Rating : 4.5/5 (443 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2018-11-15 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An entertaining, informative and thoughtful mass media text that keeps students engaged." —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com Check out the VIP site now!
