Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marktsoziologie Und Entscheidungslogik
Download Marktsoziologie Und Entscheidungslogik full books in PDF, epub, and Kindle. Read online Marktsoziologie Und Entscheidungslogik ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Psychology of Marketing by : Gerhard Raab
Download or read book The Psychology of Marketing written by Gerhard Raab and published by CRC Press. This book was released on 2016-02-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Book Synopsis How Do Institutions Steer Events? by : John Wettersten
Download or read book How Do Institutions Steer Events? written by John Wettersten and published by Routledge. This book was released on 2017-03-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theories of explanation in the social sciences vacillate between holism and individualism. Wettersten contends that this has been a consequence of theories of rationality which assume that rationality requires coherent theories to be shown to be true. Rejecting these traditional assumptions about rationality Wettersten claims that the traditional explanations of rationality have placed unrealistic demands on both individuals and institutions. Analysing the theories of Weber and Popper, Wettersten shows that Popper made considerable progress in the theory of rationality, but ultimately stayed too close to the ideas of Hayek, he explains how this dilemma leads to difficulties in economics, anthropology, sociology, ethics and political theory, and constructs an alternative theory that rationality is critical problem-solving in institutional contexts. Wettersten contends that 'the critical consideration of theories followed by their improvement' dispenses with the need for justification and sees rationality as a social phenomena with an institutional basis. The main social advantages this view offers is that the degree of rationality individuals achieve may be increased by institutional reform without moralizing and that we can explain how institutions steer events insofar as we understand how they determine the problems which individuals seek to solve. It is argued that the central moral advantage of this view is that rationality is shown to be Spinozistic in the sense that it is natural and furthers morality and peace of mind.
Book Synopsis Contemporary German Legal Philosophy by : James E. Herget
Download or read book Contemporary German Legal Philosophy written by James E. Herget and published by University of Pennsylvania Press. This book was released on 2017-11-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Herget explains to American legal scholars and students the main points of the characteristic legal philosophy that has developed in the German-speaking world since World War II. After a historical introduction and overview, he discusses critical rationalism, discourse theory, rhetorical theory, systems theory, and institutional legal positivism. He concludes with a general assessment and appends biographical information. Written for American legal scholars and students, who traditionally are exposed only to filtered versions of comparative legal traditions, this volume introduces a new world of legal theory that resonates within the context of other contemporary disciplines and German intellectual history.
Book Synopsis Max Weber's Vision of History by : Guenther Roth
Download or read book Max Weber's Vision of History written by Guenther Roth and published by Univ of California Press. This book was released on 2023-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1979.
Book Synopsis Contract and Organisation by : Terence Daintith
Download or read book Contract and Organisation written by Terence Daintith and published by Walter de Gruyter. This book was released on 2011-08-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Design of Alliance Governance Systems by : Sascha Albers
Download or read book The Design of Alliance Governance Systems written by Sascha Albers and published by Springer. This book was released on 2019-01-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic alliances have emerged as an important element of firms' strategies. Following suit, research on alliances has blossomed, concentrating on the various forms alliances take, the reasons of their existence, and increasingly embracing questions of alliance management and governance tasks. However, most contributions which address the alliance governance problem are yet rather vague and selective in their conception of alliance governance structures as well as the factors which influence their suitability. The aim of this book is to further advance our understanding of alliance governance and to provide recommendations on the problem of alliance governance design. Following the configurational approach, Sascha Albers develops a comprehensive model of alliance governance systems. He identifies relevant structural and instrumental design parameters and analyzes major contingency factors, including member firms' cultures and alliance experience, number of alliance partners, and trust, which impact the design parameters' suitability. He finally deducts five configurations, or ideal types, of alliance governance systems which can be regarded as blueprints for the practitioner and as platform for further research for the alliance scholar. Potential readership includes scholars of strategic management and organization theory, interested students in these areas as well as practitioners involved in formulating and implementing alliance strategies.
Book Synopsis Research Handbook on Analytical Sociology by : Manzo, Gianluca
Download or read book Research Handbook on Analytical Sociology written by Manzo, Gianluca and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an up-to-date portrait of the concepts and methods of analytical sociology, this pivotal Research Handbook traces the historical evolution of the field, utilising key research examples to illustrate its core principles. It investigates how analytical sociology engages with other approaches such as analytical philosophy, structural individualism, social stratification research, complexity science, pragmatism, and critical realism, exploring the foundations of the topic as well as its major explanatory mechanisms and methods.
Book Synopsis Principles of Ethical Economy by : P. Koslowski
Download or read book Principles of Ethical Economy written by P. Koslowski and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Maynard Keynes wrote to his grandchildren more than fifty years ago about their economic possibilities, and thus about our own: "I see us free, there fore, to return to some of the most sure and certain principles of religion and traditional virtue - that avarice is a vice, that the exaction of usury is a misde meanour. . . . We shall once more value ends above means and prefer the good to the useful" ("Economic Possibilities for Our Grandchildren," pp. 371-72). In the year 1930 Keynes regarded these prospects as realizable only after a time span ofone hundred years, ofwhich we have now achieved more than half. The pres ent book does not share Keynes's view that the possibility of an integration of ethics and economics is dependent exclusively on the state of economic devel opment, though this integration is certainly made easier by an advantageous total economic situation. The conditions of an economy that is becoming post of ethics, cultural industrial and post-modern are favorable for the unification theory, and economics. Economic development makes a new establishment of economic ethics and a theory ofethical economy necessary. Herdecke and Hanover, October 1987 P. K. TABLE OF CONTENTS Foreword v Introduction . 0. 1. Ethical Economy and Political Economy . . 0. 1. 1. Ethical Economy as Theory ofthe Ethical Presuppositions of the Economy and Economic Ethics 3 0. 1. 2.
Book Synopsis Economics and Sustainability by : Karl Bruckmeier
Download or read book Economics and Sustainability written by Karl Bruckmeier and published by Springer Nature. This book was released on 2020-11-21 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an overview of economic perspectives on sustainability. It synthesises economic, ecological and interdisciplinary sustainability research and by applying an integrated social-ecological and economic framework, demonstrates how this research can be improved and implemented in practice. Split into three parts, the book begins by introducing a range of topics forming the basis of knowledge needed to understand the varying sustainability discourses in economics, ecology and interdisciplinary sustainability research. Chapters cover the political context of sustainability; the history of sustainability in European environmental discourses dating back to the seventeenth century; as well as various problems and forms of interdisciplinary knowledge integration and synthesis in the sustainability process. Part II reviews the core economic themes relevant to sustainable development including natural resource management, environmental economics and ecological economics. Also highlighted are often neglected issues such as conflicts, disasters and interrelated crises on the way towards sustainability. The chapters in Part III discuss the future of the sustainability process. They argue for the necessity of overhauling the relationship between science and practice; explore failures and the unforeseen difficulties of sustainability transformation; and discuss how to enable a long term sustainability process that reaches into the distant future. An innovative resource for a broad range of interdisciplinary programmes on sustainability. The book will be an invaluable reference for master and PhD students, instructors, researchers and practitioners in sustainability governance.
Book Synopsis A Theory of Socialism and Capitalism by : Hans-Hermann Hoppe
Download or read book A Theory of Socialism and Capitalism written by Hans-Hermann Hoppe and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Treatise on Critical Reason by : Hans Albert
Download or read book Treatise on Critical Reason written by Hans Albert and published by Princeton University Press. This book was released on 2014-07-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert approaches critical rationalism as an alternative to other philosophical standpoints dominant in Germany: the conceptions of the Frankfurt School, hermeneutical thinking as represented by Gadamer, analytic philosophy, and logical empiricism. The author's purpose is to find a way out of the foundationalism of classical philosophy without falling back on the skeptical views so prevalent in today's philosophical thinking. Originally published in 1985. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Book Synopsis Between Social Science, Religion and Politics by : Hans Albert
Download or read book Between Social Science, Religion and Politics written by Hans Albert and published by BRILL. This book was released on 2023-12-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hans Albert is the leading critical rationalist in the German-speaking world and the main critic of the hermeneutic tradition. He is well-known for applying the idea of critical reason to various kinds of human practice, including economics, politics, and law. But he has also improved on Popper's methodology by introducing the idea of rational heuristics. This collection of essays presents the core of his work on epistemology, philosophy of the social sciences, philosophy of religion, and philosophy of law. Most of Albert's works have not been available in English. It is enormously useful to have these articles collected in a single volume.
Book Synopsis Economics and sociology: towards an integration by : T. Huppes
Download or read book Economics and sociology: towards an integration written by T. Huppes and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years economics has been the subject of increasingly severe criticism. It has failed both to predict and to counteract the economic crisis now affiicting nearly the whole Western world. Economic life is more disrupted than ever: - the rate of inflation has risen alarmingly - unemployment has not been as high since the 1930s - economic growth is stagnating - there is increasing opposition to the inequality in the distribution of income and wealth, on a national scale as well as in the world at large - the process of economic integration (EEC, GATT, UNCT AD) is being thwarted - programmes of economic development in the third world have not produced the desired effects - etcetera. Obviously, it would not be fair to put the blame for the crisis on economic science. But the present predicament does call for serious consideration of the limitations of economic explanation. Among the social sciences, economics is unquestionably the most advanced discipline. Its very sophistication, however, leads it to abstract from social phenomena such as norms, institutions, power, conflict and social change. Thus the manifest influence of sociological variables on the course of economic processes remains hidden. Dominating this book as a drumbeat is the conviction held by the several authors that a clearer grasp of the current problems may be obtained if economists and sociologists are prepared to co-operate more closely. An interdisciplinary approach is warranted; the distinction between the social sciences should be less sharply drawn.
Book Synopsis Scientific Communication by : Rainer Fladung
Download or read book Scientific Communication written by Rainer Fladung and published by ibidem-Verlag / ibidem Press. This book was released on 2012-02-24 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the media and communication markets are undergoing a fundamental transformation. This thesis focuses on the market for electronic media products in the higher education market and especially on the market for scientific journals. In contrast to other media sectors this partial market shows a significantly different structure and different characteristics. For around 10 years scientific publishers have offered electronic versions of their products, which is of vital importance for the scientific communication of research activities all over the world. Content providers as well as libraries face new duties and responsibilities. Librarians especially have to cope with the new assignments as advanced information intermediaries. In view of decreasing library budgets and increasing costs for scientific information sources, the economic responsibilities have become an important issue in librarians’ daily work. Thus, one major goal of this research is to obtain a better understanding of the way in which scientific content is traded over markets.
Download or read book Writing History written by Paul Veyne and published by Manchester University Press. This book was released on 1984 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Entrepreneurship and the Market Process by : David A Harper
Download or read book Entrepreneurship and the Market Process written by David A Harper and published by Routledge. This book was released on 2002-01-08 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterpreneurship is central to the market process, and yet most theories of it fail to tackle the problem of how economic agents learn from their experience. This book redresses this by systematically applying the ideas of Karl Popper. It treats the entrepeneur as a theorist who develops conjectures which are then tested by exposure to the market, in an effort to eliminate errors. This is a critical aspect of the development of new ventures, as most entrepeneurial ideas turn out to be mistakes, at least in their original form.
Book Synopsis Research in Competence-Based Management by : Ron Sanchez
Download or read book Research in Competence-Based Management written by Ron Sanchez and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on a range of fundamental issues in developing competence-base theory and in undertaking competence-based research intended to contribute to management theory development. This work assesses the areas in which restatements or extensions of competence theory may be needed or would be useful.
