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Marktpsychologie
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Book Synopsis Marketing-Wörterbuch / Marketing Dictionary by : Wolfgang J. Koschnick
Download or read book Marketing-Wörterbuch / Marketing Dictionary written by Wolfgang J. Koschnick and published by Walter de Gruyter. This book was released on 2011-10-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Book Synopsis The Psychology of Marketing by : Gerhard Raab
Download or read book The Psychology of Marketing written by Gerhard Raab and published by CRC Press. This book was released on 2016-02-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Book Synopsis Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption by : Michael-Burkhard Piorkowsky
Download or read book Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption written by Michael-Burkhard Piorkowsky and published by Springer Nature. This book was released on 2023-08-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers contributions on the fundamentals of current consumption theory and consumption research, which have developed almost entirely from originally unorthodox approaches against traditional micro- and macroeconomic theory. The inspiration came mainly from social economic behavioural research and ecological economics. But the reception is very patchy and the history is largely forgotten. With reference to the work of earlier authors, new arguments are offered to the current discussion about delimitations and paradoxes in consumption and the still narrowly understood consumer role. It is as much about rework in sharpening the understanding of consumption and consumers in their lifeworlds as it is about indications of fruitfulness for the analysis of open questions. It is about arguments for a paradigmatic reorientation of consumer research and policy. The contributions address in particular ambivalences, options and future modes in consumption in the search for individual satisfaction and ecological sustainability. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
Download or read book Marketing written by and published by PediaPress. This book was released on with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Growing Brands Through Sponsorship by : Philip Gross
Download or read book Growing Brands Through Sponsorship written by Philip Gross and published by Springer. This book was released on 2014-11-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
Download or read book All About wikiHow written by and published by PediaPress. This book was released on with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The German Journal of Psychology by :
Download or read book The German Journal of Psychology written by and published by . This book was released on 1985 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economic Psychology by : Erich Kirchler
Download or read book Economic Psychology written by Erich Kirchler and published by Cambridge University Press. This book was released on 2018 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two leading psychologists, this timely publication is the only up-to-date, English-language textbook on economic psychology. Focused on application, it is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology, in both business and psychology departments.
Book Synopsis Studies in Decision Making by : Martin Irle
Download or read book Studies in Decision Making written by Martin Irle and published by de Gruyter. This book was released on 1982 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Studies in Decision Making".
Book Synopsis Management and Marketing / Management und Marketing by : Wolfgang J. Koschnick
Download or read book Management and Marketing / Management und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-06-03 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Management and Marketing / Management und Marketing".
Book Synopsis How German is She? by : Erica Carter
Download or read book How German is She? written by Erica Carter and published by University of Michigan Press. This book was released on 1997 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1950s have passed into the history books as the period of the Federal Republic of Germany's so-called "economic miracle"; yet attention to women's roles in economic reconstruction has until now been negligible. In this book, Erica Carter explores how the development of a "social market economy" after 1949 gave a new centrality to consumers as key players in the economic life of the nation, and, in that process, gave women a new public significance. Public attention focused in particular on the nation's housewives, who were to train the populace for entry into a new world of consumer prosperity. Carter investigates this focus from two perspectives: in part 1, she tackles the political economy of postwar West German consumption, and in part 2, she looks at representations of the consuming woman across a range of popular cultural forms. Since visual imagery is discussed at length, the book is lavishly illustrated with advertisements, fashion photographs, film stills, and documentary photography from the period. How German Is She? also makes a distinctive contribution to questions of national identity. While many historians agree that nationalism was a spent force after 1945, Carter argues that concepts of nationhood survived in the rhetorics of public policy and in popular culture of the period. In this context, national and efficient consumption became a housewife's duty, not just to husband and family, but to the postwar "nation." The book will be of primary interest to scholars and students in German studies, women's studies, and cultural studies. Erica Carter is Research Fellow in German Studies, University of Warwick.
Book Synopsis Third Party Product Reviews and Consumer Behaviour by : Wolfgang Ziniel
Download or read book Third Party Product Reviews and Consumer Behaviour written by Wolfgang Ziniel and published by Springer Science & Business Media. This book was released on 2013-02-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.
Book Synopsis Practice-Oriented Marketing by : Ralf T. Kreutzer
Download or read book Practice-Oriented Marketing written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2023-03-08 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.
Book Synopsis Marketing Communication Policies by : Rainer Busch
Download or read book Marketing Communication Policies written by Rainer Busch and published by Springer Science & Business Media. This book was released on 2006-10-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.
Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Book Synopsis Psychological Foundations of Marketing by :
Download or read book Psychological Foundations of Marketing written by and published by Routledge. This book was released on 2012-11-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Book Synopsis European Hotel and Catering Marketing Directory by :
Download or read book European Hotel and Catering Marketing Directory written by and published by . This book was released on 1992 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
