Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Markstrat3 full books in PDF, epub, and Kindle. Read online Markstrat3 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jean-Claude Larréché
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.E/5 ( download)
Download or read book MARKSTRAT3 written by Jean-Claude Larréché and published by . This book was released on 1998 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Markstrat 3 written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Macfarlane
Publisher : Routledge
ISBN 13 : 1135380945
Total Pages : 225 pages
Book Rating : 4.1/5 (353 download)
Download or read book Effective Learning and Teaching in Business and Management written by Bruce Macfarlane and published by Routledge. This book was released on 2013-10-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to meet the needs of teachers, lecturers and tutors working at different levels and in many situations, this is the guide to surveying and understanding the key issues, best practices and new developments in business and management studies. Teaching in this field is a multi-faceted experience. The authors use an international perspective and support a wide range of situations by concentrating on five key areas: * the teaching and supporting of learning * the design and planning of learning activities * assessment and giving feedback to students * developing effective learning environments and student learning support systems * reflective practice and professional development. Practical and clear, this book will prove an invaluable guide for all those with an interest in developing business and management education and is essential reading for all those looking for professional accreditation for recognition of their teaching. It is also indispensable for the less experienced teacher seeking material for reflection and advice.
Author : StratX (Firm). Licensing Division
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (428 download)
Download or read book Markstrat3 for Executives written by StratX (Firm). Licensing Division and published by . This book was released on 1999 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan J. Malter
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (89 download)
Download or read book Dynamic Marketing Decision Making written by Alan J. Malter and published by . This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maja Pivec
Publisher : Pabst Science Publishers
ISBN 13 : 1593260725
Total Pages : 118 pages
Book Rating : 4.5/5 (932 download)
Download or read book Guidelines for Game-based Learning written by Maja Pivec and published by Pabst Science Publishers. This book was released on 2004 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games have high presence in non-formal and informal segments of learning. Unfortunately, in formal education games are still often seen just as an unserious activity and the potentials of games for learning stay undiscovered. Games have high presence in non-formal and informal segments of learning. Unfortunately, in formal education games are still often seen just as an unserious activity and the potentials of games for learning stay undiscovered. How to design effective learning opportunities? Why is learning by experience often more efficient than learning by studying? How to provide the learning experiences needed to respond to current challenges? Using computer games and games in general for learning purposes offers a variety of knowledge presentations and creates opportunities to apply the knowledge within a virtual world, thus supporting and facilitating the learning process.
Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)
Download or read book From QoS Provisioning to QoS Charging written by and published by . This book was released on 2002 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hubert Gatignon
Publisher : Springer Science & Business Media
ISBN 13 : 1441912703
Total Pages : 396 pages
Book Rating : 4.4/5 (419 download)
Download or read book Statistical Analysis of Management Data written by Hubert Gatignon and published by Springer Science & Business Media. This book was released on 2010-01-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: confirmatory factor analysis canonical correlation analysis cluster analysis analysis of covariance structure multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
Author : Jean Claude Larréché
Publisher : Thomson South-Western
ISBN 13 : 9780538867597
Total Pages : 208 pages
Book Rating : 4.8/5 (675 download)
Download or read book Text written by Jean Claude Larréché and published by Thomson South-Western. This book was released on 1997-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hubert Gatignon
Publisher : Cambridge University Press
ISBN 13 : 9780521835718
Total Pages : 486 pages
Book Rating : 4.8/5 (357 download)
Download or read book The INSEAD-Wharton Alliance on Globalizing written by Hubert Gatignon and published by Cambridge University Press. This book was released on 2004-09-20 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.
Author : Soren Hougaard
Publisher : Springer Science & Business Media
ISBN 13 : 3540269592
Total Pages : 229 pages
Book Rating : 4.5/5 (42 download)
Download or read book The Business Idea written by Soren Hougaard and published by Springer Science & Business Media. This book was released on 2006-03-20 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
Author : American Marketing Association. Educators' Conference
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (97 download)
Download or read book AMA Educators' Proceedings written by American Marketing Association. Educators' Conference and published by . This book was released on 1983 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura Mazur
Publisher : John Wiley & Sons
ISBN 13 : 0470687509
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)
Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Author : Jean-Claude Larréché
Publisher : Course Technology
ISBN 13 : 9780894261244
Total Pages : 260 pages
Book Rating : 4.2/5 (612 download)
Download or read book MARKSTRAT 2 written by Jean-Claude Larréché and published by Course Technology. This book was released on 1990 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chinese University of Hong Kong
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.3/5 (91 download)
Download or read book 中文大学校刊 written by Chinese University of Hong Kong and published by . This book was released on 1999 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nikolaos F. Matsatsinis
Publisher : Springer Science & Business Media
ISBN 13 : 146151147X
Total Pages : 517 pages
Book Rating : 4.4/5 (615 download)
Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2004 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
