Intelligent Support Systems For Marketing Decisions

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Intelligent Support Systems for Marketing Decisions

Author : Nikolaos F. Matsatsinis
Publisher : Springer Science & Business Media
ISBN 13 : 146151147X
Total Pages : 517 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Intelligent Support Systems for Marketing Decisions by : Nikolaos F. Matsatsinis

Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Intelligent Decision-making Support Systems

Author : Jatinder N.D. Gupta
Publisher : Springer Science & Business Media
ISBN 13 : 1846282314
Total Pages : 503 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Intelligent Decision-making Support Systems by : Jatinder N.D. Gupta

Download or read book Intelligent Decision-making Support Systems written by Jatinder N.D. Gupta and published by Springer Science & Business Media. This book was released on 2007-03-30 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interested in the application of IT and information systems in real business environment.

Marketing Management Support Systems

Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461545951
Total Pages : 349 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Management Support Systems by : Berend Wierenga

Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Marketing Decision Making and Decision Support

Author : Gerrit H. van Bruggen
Publisher : Now Publishers Inc
ISBN 13 : 1601983689
Total Pages : 136 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing Decision Making and Decision Support by : Gerrit H. van Bruggen

Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.

Decision-Making Support Systems: Achievements and Challenges for the New Decade

Author : Mora, Manuel
Publisher : IGI Global
ISBN 13 : 1591400805
Total Pages : 435 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Decision-Making Support Systems: Achievements and Challenges for the New Decade by : Mora, Manuel

Download or read book Decision-Making Support Systems: Achievements and Challenges for the New Decade written by Mora, Manuel and published by IGI Global. This book was released on 2002-07-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.

Multiple Criteria Decision Analysis: State of the Art Surveys

Author : José Figueira
Publisher : Springer Science & Business Media
ISBN 13 : 9780387230672
Total Pages : 1100 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Multiple Criteria Decision Analysis: State of the Art Surveys by : José Figueira

Download or read book Multiple Criteria Decision Analysis: State of the Art Surveys written by José Figueira and published by Springer Science & Business Media. This book was released on 2005 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is the most comprehensive work available to survey the state of the art in MCDA to date. Its 25 chapters are organized in eight parts and are written by 52 international leading experts. Each of these parts covers one of the central streams of multiple criteria decision analysis literature. These literature streams are: MCDA today, Foundations of MCDA, Our Ranking Methods, Multiattribute Utility Theory, Non-Classical MCDA Approaches, Multiobjective Mathematical Programming, Applications, and MCDM Software. The handbook presents the most up-to-date discussions on well-established methodologies and theories in the field, while systematically surveying emerging fields in MCDA such as conjoint measurement, fuzzy preferences, fuzzy integrals, rough sets, etc. MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is a valuable reference volume (more than 2000 references) for the field of decision analysis. It provides graduate students, researchers, and practitioners with a sweeping survey of MCDA theory, methodologies, and applications. It is a handbook that is particularly suitable for use in seminars in Decision Analysis, Decision Support, and Decision Theory.

Intelligent and Complex Systems in Economics and Business

Author : Ernesto León-Castro
Publisher : Springer Nature
ISBN 13 : 3030591913
Total Pages : 120 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Intelligent and Complex Systems in Economics and Business by : Ernesto León-Castro

Download or read book Intelligent and Complex Systems in Economics and Business written by Ernesto León-Castro and published by Springer Nature. This book was released on 2020-12-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of works of different areas that seek to apply the intelligent and complex systems in various applied problems. The problems that are worked in the book are the evaluation of the competence of the states, fuzzy classification, relationship between incentives and innovation, design of new products, analysis of profiles in social networks, innovation capabilities, software development, business growth, leadership and use of big data.

Intelligent Decision Technologies

Author : Junzo Watada
Publisher : Springer Science & Business Media
ISBN 13 : 3642221947
Total Pages : 928 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Intelligent Decision Technologies by : Junzo Watada

Download or read book Intelligent Decision Technologies written by Junzo Watada and published by Springer Science & Business Media. This book was released on 2011-11-19 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Decision Technologies (IDT) seeks an interchange of research on intelligent systems and intelligent technologies which enhance or improve decision making in industry, government and academia. The focus is interdisciplinary in nature, and includes research on all aspects of intelligent decision technologies, from fundamental development to the applied system. This volume represents leading research from the Third KES International Symposium on Intelligent Decision Technologies (KES IDT’11), hosted and organized by the University of Piraeus, Greece, in conjunction with KES International. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future.

Handbook on Decision Support Systems 2

Author : Frada Burstein
Publisher : Springer Science & Business Media
ISBN 13 : 3540487166
Total Pages : 798 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Handbook on Decision Support Systems 2 by : Frada Burstein

Download or read book Handbook on Decision Support Systems 2 written by Frada Burstein and published by Springer Science & Business Media. This book was released on 2008-01-22 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most comprehensive reference work dealing with decision support systems (DSS), this book is essential for the library of every DSS practitioner, researcher, and educator. Written by an international array of DSS luminaries, it contains more than 70 chapters that approach decision support systems from a wide variety of perspectives. These range from classic foundations to cutting-edge thought, informative to provocative, theoretical to practical, historical to futuristic, human to technological, and operational to strategic. The chapters are conveniently organized into ten major sections that novices and experts alike will refer to for years to come.

Research Anthology on Decision Support Systems and Decision Management in Healthcare, Business, and Engineering

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799890244
Total Pages : 1538 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Decision Support Systems and Decision Management in Healthcare, Business, and Engineering by : Management Association, Information Resources

Download or read book Research Anthology on Decision Support Systems and Decision Management in Healthcare, Business, and Engineering written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems (DSS) are widely touted for their effectiveness in aiding decision making, particularly across a wide and diverse range of industries including healthcare, business, and engineering applications. The concepts, principles, and theories of enhanced decision making are essential points of research as well as the exact methods, tools, and technologies being implemented in these industries. From both a standpoint of DSS interfaces, namely the design and development of these technologies, along with the implementations, including experiences and utilization of these tools, one can get a better sense of how exactly DSS has changed the face of decision making and management in multi-industry applications. Furthermore, the evaluation of the impact of these technologies is essential in moving forward in the future. The Research Anthology on Decision Support Systems and Decision Management in Healthcare, Business, and Engineering explores how decision support systems have been developed and implemented across diverse industries through perspectives on the technology, the utilizations of these tools, and from a decision management standpoint. The chapters will cover not only the interfaces, implementations, and functionality of these tools, but also the overall impacts they have had on the specific industries mentioned. This book also evaluates the effectiveness along with benefits and challenges of using DSS as well as the outlook for the future. This book is ideal for decision makers, IT consultants and specialists, software developers, design professionals, academicians, policymakers, researchers, professionals, and students interested in how DSS is being used in different industries.

Decision Support Systems

Author : Daniel Power
Publisher : iUniverse
ISBN 13 : 9780595787579
Total Pages : 252 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Decision Support Systems by : Daniel Power

Download or read book Decision Support Systems written by Daniel Power and published by iUniverse. This book was released on 2004-12-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Support Systems: Frequently Asked Questions is the authoritative reference guide to computerized Decision Support Systems. Author Dan Power has spent almost 30 years building, studying and teaching others about computerized Decision Support Systems. Dr. Power is first and foremost a Decision Support evangelist and generalist. From his vantage point as editor of DSSResources.COM, he tracks a broad range of contemporary DSS topics. In this DSS FAQ, Dr. Power answers 83 frequently asked questions about computerized decision support systems. The FAQ covers a broad range of contemporary topics and the questions are organized into 8 chapters. DSS FAQ helps readers understand questions like: What is a DSS? What kind of DSS does Mr. X need? Does data modeling differ for a Data-Driven DSS? Is a Data Warehouse a DSS? Is tax preparation software an example of a DSS? What do I need to know about Data Warehousing/OLAP? What is a cost estimation DSS? What is a Spreadsheet-based DSS? Decision Support Systems: Frequently Asked Questions is a useful resource for IT specialists, students, professors and managers. It organizes important Ask Dan! questions (with answers) published in DSS News from 2000 through 2004.

Decision Support Systems and Intelligent Systems

Author : Efraim Turban
Publisher :
ISBN 13 : 9780137409372
Total Pages : 916 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis Decision Support Systems and Intelligent Systems by : Efraim Turban

Download or read book Decision Support Systems and Intelligent Systems written by Efraim Turban and published by . This book was released on 1998 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: B> This book is widely known for its comprehensive treatment of decision support theory and how it is applied. Through four editions, this book has defined the course and set the standard for up-to-date coverage of the latest decision support theories and practices by managers and organizations. This fifth edition has been streamlined and updated throughout to reflect new computing technologies. Chapter 9 has been completely rewritten to focus on the Internet and Intranet. The reader will find expanded coverage of data warehousing, data mining, on-line analytical processes, and an entirely new chapter on intelligent agents (Ch. 19). Internet related topics and links to Internet exercises and cases appear throughout the new edition.

Decision Support for Product Development

Author : Marcin Relich
Publisher : Springer Nature
ISBN 13 : 303043897X
Total Pages : 124 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Decision Support for Product Development by : Marcin Relich

Download or read book Decision Support for Product Development written by Marcin Relich and published by Springer Nature. This book was released on 2020-11-22 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how to use computational intelligence and artificial intelligence tools to improve the decision-making process in new product development. These approaches, including artificial neural networks and constraint satisfaction solutions, enable a more precise prediction of product development performance compared to widely used multiple regression models. They support decision-makers by providing more reliable information regarding, for example, project portfolio selection and project scheduling. The book is appropriate for computer scientists, management scientists, students and practitioners engaged with product innovation and computational intelligence applications.

Marketing Decision Making and Decision Support

Author : Gerrit Harm van Bruggen
Publisher :
ISBN 13 : 9781601983695
Total Pages : 126 pages
Book Rating : 4.9/5 (836 download)

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Book Synopsis Marketing Decision Making and Decision Support by : Gerrit Harm van Bruggen

Download or read book Marketing Decision Making and Decision Support written by Gerrit Harm van Bruggen and published by . This book was released on 2010 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the company itself, its customers, its competitors). Moreover, a large number of interdependencies exist between the relevant variables and the outcomes of marketing actions are subject to major uncertainties. Given the complexities of the market place, marketing management support systems are useful tools to help the marketing decision makers carry out their jobs. Marketing management support systems can only be effective when they are optimally geared towards their users. We, therefore, deal with decision making in marketing (which generates the need for marketing management support systems). We discuss how marketing decisions are made, how they should be made, and the relative roles of analytical versus intuitive cognitive processes in marketing decision-making. We also discuss the match between marketing problem-solving modes and the various types of marketing management support systems. Finally we discuss how the impact of MMSS can be improved. This is important, given the current under-utilization of MMSS in practice. We discuss the conditions for the successful implementation and effective use of marketing management support systems. The issue ends with a discussion of the opportunities and challenges for marketing management support systems as we foresee them.

Handbook on Decision Support Systems 1

Author : Frada Burstein
Publisher : Springer Science & Business Media
ISBN 13 : 3540487131
Total Pages : 854 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Handbook on Decision Support Systems 1 by : Frada Burstein

Download or read book Handbook on Decision Support Systems 1 written by Frada Burstein and published by Springer Science & Business Media. This book was released on 2008-01-22 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems have experienced a marked increase in attention and importance over the past 25 years. The aim of this book is to survey the decision support system (DSS) field – covering both developed territory and emergent frontiers. It will give the reader a clear understanding of fundamental DSS concepts, methods, technologies, trends, and issues. It will serve as a basic reference work for DSS research, practice, and instruction. To achieve these goals, the book has been designed according to a ten-part structure, divided in two volumes with chapters authored by well-known, well-versed scholars and practitioners from the DSS community.

Decision Support Systems

Author : Chiang Jao
Publisher : BoD – Books on Demand
ISBN 13 : 9537619648
Total Pages : 424 pages
Book Rating : 4.5/5 (376 download)

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Book Synopsis Decision Support Systems by : Chiang Jao

Download or read book Decision Support Systems written by Chiang Jao and published by BoD – Books on Demand. This book was released on 2010-01-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision support systems (DSS) have evolved over the past four decades from theoretical concepts into real world computerized applications. DSS architecture contains three key components: knowledge base, computerized model, and user interface. DSS simulate cognitive decision-making functions of humans based on artificial intelligence methodologies (including expert systems, data mining, machine learning, connectionism, logistical reasoning, etc.) in order to perform decision support functions. The applications of DSS cover many domains, ranging from aviation monitoring, transportation safety, clinical diagnosis, weather forecast, business management to internet search strategy. By combining knowledge bases with inference rules, DSS are able to provide suggestions to end users to improve decisions and outcomes. This book is written as a textbook so that it can be used in formal courses examining decision support systems. It may be used by both undergraduate and graduate students from diverse computer-related fields. It will also be of value to established professionals as a text for self-study or for reference.

Business Intelligence

Author : Carlo Vercellis
Publisher : John Wiley & Sons
ISBN 13 : 1119965470
Total Pages : 314 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Intelligence by : Carlo Vercellis

Download or read book Business Intelligence written by Carlo Vercellis and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.