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Markets Managers And Theory In Education
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Book Synopsis Markets, Managers and Theory in Education by : John Halliday
Download or read book Markets, Managers and Theory in Education written by John Halliday and published by Routledge. This book was released on 2018-05-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1990. This book is concerned with the logic of the relationship between educational theory and practice. It is a fundamental examination of three ideas: Vocationalism - the idea that the central purpose of education is to prepare people for work. Managerialism - the idea that this preparation can be managed by those not intimately concerned with the practice of teaching. Consumerism - the idea that education should be led by the demands of the ‘market’. Halliday argues that promoters of these ideas share a mistaken belief in the value of pursuing a supposed ideal of objective precision in education. He traces the theoretical origins of this ideal and its practical consequences. In particular, he argues that educational development is likely to remain ossified within a particular theoretical framework, unless competing developments are allowed to flourish alongside one another. He concludes by outlining the ways in which this competition might be managed.
Book Synopsis Markets Managers and Theory in Education by : J. Halliday
Download or read book Markets Managers and Theory in Education written by J. Halliday and published by . This book was released on 1990-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management and Leadership of Educational Marketing by : Izhar Oplatka
Download or read book Management and Leadership of Educational Marketing written by Izhar Oplatka and published by Emerald Group Publishing. This book was released on 2012-09-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe
Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Book Synopsis Educational Management by : Tony Bush
Download or read book Educational Management written by Tony Bush and published by SAGE. This book was released on 1999-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Researchers interested in various aspects of college leadership and management will find this book a convenient and scholarly introduction to related research in the school sector′ - Further Education Development Agency, College Research Journal `Educational management has become an important academic subject. The contributors to this volume have gauaranteed its survival as such by undertaking this review in order that they and others working in the field may take account of a range of agendas and initiatives. The outcome must be a fresh stance and a new sense of direction to enable a study of educational managment to meet the needs of teachers and their schools in the new millennium′ - Educational Research Educational Management brings together important original contributions from leading thinkers in the field. Edited by some of the key figures in educational management today, chapters examine the following key areas: Has self-management achieved the success predicted for it?; What should be the nature of professional development for educational leaders?; to what extent can education benefit by drawing from practice in business and industry?; can theory inform management practice in education?; how can research contribute to educational improvement?; how can leaders help improve classroom practice? Educational Management is one of the major outcomes of the ESRC ( Economic and Social Research Council) seminar series which aimed to redefine educational management in the light of the many developments in policy, practice, theory and research since the subject became established in the 1970s.
Book Synopsis Education Management, Education Theory and Education Application by : Yuanzhi Wang
Download or read book Education Management, Education Theory and Education Application written by Yuanzhi Wang and published by Springer Science & Business Media. This book was released on 2011-10-09 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes extended and revised versions of a set of selected papers from the 2011 2nd International Conference on Education and Educational Technology (EET 2011) held in Chengdu, China, October 1-2, 2011. The mission of EET 2011 Volume 2 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of education management, education theory and education application to disseminate their latest research results and exchange views on the future research directions of these fields. 133 related topic papers were selected into this volume. All the papers were reviewed by 2 program committee members and selected by the volume editor Prof. Yuanzhi Wang, from Intelligent Information Technology Application Research Association, Hong Kong. The conference will bring together leading researchers, engineers and scientists in the domain of interest. We hope every participant can have a good opportunity to exchange their research ideas and results and to discuss the state of the art in the areas of the education management, education theory and education application.
Book Synopsis Education Management and Management Science by : Dawei Zheng
Download or read book Education Management and Management Science written by Dawei Zheng and published by CRC Press. This book was released on 2015-07-28 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume contains selected papers presented at the 2014 International Conference on Education Management and Management Science (ICEMMS 2014), held August 7-8, 2014, in Tianjin, China. The objective of ICEMMS2014 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the wo
Book Synopsis Education Governance and Social Theory by : Andrew Wilkins
Download or read book Education Governance and Social Theory written by Andrew Wilkins and published by Bloomsbury Publishing. This book was released on 2018-10-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of 'education governance' is a significant area of research in the twenty-first century concerned with the changing organisation of education systems, relations and processes against the background of wider political and economic developments occurring nationally and globally. In Education Governance and Social Theory these important issues are critically examined through a range of innovative theoretical perspectives and methodological approaches to assist in guiding those interested in better understanding and engaging with education governance as an object of critical inquiry and a tool or method of research. With contributions from an international line-up of academics, the book judiciously combines theory and methodologies with case study material taken from diverse geo-political settings to help frame and enrich our understanding of education governance. This is a theoretically and empirically rich resource for those who wish to research education governance and its multifarious operations, conditions and effects, but are not sure how to do so. It will therefore appeal to readers who have a strong interest in the practical application of social theory to making sense of the complex changes underway in education across the globe.
Book Synopsis Management Theory and Practice in Physical Activity Education (Including Athletics) by : F. Zeigler Earle F. Zeigler
Download or read book Management Theory and Practice in Physical Activity Education (Including Athletics) written by F. Zeigler Earle F. Zeigler and published by Trafford Publishing. This book was released on 2010 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new text in management thought, theory, and practice applied to physical activity education and athletics required justification. Management Theory and Practice in Physical Activity Education (Including Athletics) has been planned primarily for administrators of physical education and athletics at several levels of educational institutions. However, much that is included here can be very helpful as well to the sport and physical recreation manager in public and/or commercial sport and physical activity. In other words, it is the underlying "thought, theory, and practice" that is fundamentally important. The twentieth century has been characterized as a transitional one in human history. Moving into the twenty-first century, we start down the path to finding the answer to this assumption. At any rate, changing times are occasioned by the impact of a variety of social forces on society. Additionally, such change has its accompanying, but often unsteady, influence on the professional training of leaders in the large number of fields that make up the society in which such change occurs. The caliber of young people recruited into the field within education is paramount, as is the way they are prepared for leadership roles as managers, teachers, coaches, performers, supervisors, or exercise specialists. This is OUR responsibility. We should carry out these assignments in a way that is comparable to that used in the finest professions.
Book Synopsis A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Theory by : Todd Bridgman
Download or read book A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Theory written by Todd Bridgman and published by SAGE. This book was released on 2020-11-11 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. In Management Theory, Todd Bridgman and Stephen Cummings uncover enduring myths about famous theorists, from Adam Smith and Max Weber to Frederick Taylor, Mary Parker Follett, Abraham Maslow and Kurt Lewin. By exploring how these myths became cast as the foundations of management, this accessible and engaging book generates new ways of thinking about what management could be today and in the future. Students can head to YouTube to watch a selection of specially-curated, bitesize videos - 20 Insights on Management Theory - which explain key topics relating to management theory. Lecturers can visit https://study.sagepub.com/bridgman to access a range of PowerPoint slides that can be used in their teaching.
Book Synopsis Basics of Marketing Management (Theory & Practice) by : Rudani R.B.
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Book Synopsis Virtual Corporate Universities by : Walter R.J. Baets
Download or read book Virtual Corporate Universities written by Walter R.J. Baets and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past years, business schools have been experimenting with distance learning and online education. In many cases this new technology has not brought the anticipated results. Questions raised by online education can be linked to the fundamental problem of education and teaching, and more specifically to the models and philosophy of education and teaching. Virtual Corporate Universities: A Matrix of Knowledge and Learning for the New Digital Dawn offers a source for new thoughts about those processes in view of the use of new technologies. Learning is considered as a key-strategic tool for new strategies, innovation, and significantly improving organizational effectiveness. The book blends the elements of knowledge management, as well as organizational and individual learning. The book is not just a treatment of technology, but a fusion of a novel dynamic learner (student)-driven learning concept, the management and creation of dynamic knowledge, and next-generation technologies to generic business, organizational and managerial processes, and the development of human capital. Obviously, the implications of online learning go far beyond the field of business as presented in this book.
Book Synopsis Advances in Education and Management by : Mark Zhou
Download or read book Advances in Education and Management written by Mark Zhou and published by Springer Science & Business Media. This book was released on 2011-07-22 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume-set (CCIS 208, 209, 210, 211) constitutes the refereed proceedings of the International Symposium on Applied Economics, Business and Development, ISAEBD 2011, held in Dalian, China, in August 2011. The papers address issues related to Applied Economics, Business and Development and cover various research areas including Economics, Management, Education and its Applications.
Book Synopsis Strategic Marketing Management: Theory and Practice by : Alexander Chernev
Download or read book Strategic Marketing Management: Theory and Practice written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Book Synopsis Higher Education: Handbook of Theory and Research by : John C. Smart
Download or read book Higher Education: Handbook of Theory and Research written by John C. Smart and published by Springer Science & Business Media. This book was released on 2009-04-24 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published annually since 1985, the Handbook series provides a compendium of thorough and integrative literature reviews on a diverse array of topics of interest to the higher education scholarly and policy communities. Each chapter provides a comprehensive review of research findings on a selected topic, critiques the research literature in terms of its conceptual and methodological rigor, and sets forth an agenda for future research intended to advance knowledge on the chosen topic. The Handbook focuses on twelve general areas that encompass the salient dimensions of scholarly and policy inquiries undertaken in the international higher education community. The series is fortunate to have attracted annual contributions from distinguished scholars throughout the world.
Book Synopsis Foundations of Education by : Samuel M. Craver
Download or read book Foundations of Education written by Samuel M. Craver and published by Bloomsbury Publishing USA. This book was released on 2011-06-30 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Education is organized around the major problems facing contemporary American education. It offers a thorough, scholarly treatment of these problems from historical, philosophical, and sociological perspectives, bringing together relevant findings from those disciplines to analyze and illuminate a wide range of issues. Each chapter focuses on a core topic (including race, gender, equal opportunities, school governance) to give students a solid overview, providing intellectually sound material that offers real depth and challenges students to think creatively. Packed with exercises, discussion questions, international case studies for comparative purposes and supported by a fully up-to-date companion website, this is a text that responds to current developments, changes, and trends in teacher education. Foundations of Education will prepare a new generation of educators for a globalized and technology-driven society that needs to be aware of its best educational traditions, its current problems and its future possibilities.
Book Synopsis Marketing Higher Education by : Maringe, Felix
Download or read book Marketing Higher Education written by Maringe, Felix and published by McGraw-Hill Education (UK). This book was released on 2008-12-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
