Marketplace Masters

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Marketplace Masters

Author : Suzanne Lowe
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313052069
Total Pages : 266 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Marketplace Masters by : Suzanne Lowe

Download or read book Marketplace Masters written by Suzanne Lowe and published by Bloomsbury Publishing USA. This book was released on 2004-04-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure—looking out, digging deeper, and embedding innovation—and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success. Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.

Masters' Plan

Author : Tim Dodge
Publisher : Lulu.com
ISBN 13 : 1427622493
Total Pages : 634 pages
Book Rating : 4.4/5 (276 download)

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Book Synopsis Masters' Plan by : Tim Dodge

Download or read book Masters' Plan written by Tim Dodge and published by Lulu.com. This book was released on 2007-01-01 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Masters, Slaves, & Subjects

Author : Robert Olwell
Publisher : Cornell University Press
ISBN 13 : 9780801484919
Total Pages : 326 pages
Book Rating : 4.4/5 (849 download)

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Book Synopsis Masters, Slaves, & Subjects by : Robert Olwell

Download or read book Masters, Slaves, & Subjects written by Robert Olwell and published by Cornell University Press. This book was released on 1998 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: While slavery was peculiar within a democratic republic, it was an integral and seldom questioned part of the 18th-century British empire. Examining the complex culture of the South Carolina law country from the end of the Stono Rebellion through the American Revolution, historian Robert Olwell analyzes the structures and internal dynamics of a world in which both masters and slaves were also imperial subjects.

Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs

Author : Tracy C. Warren
Publisher : John Wiley & Sons
ISBN 13 : 0870518712
Total Pages : 464 pages
Book Rating : 4.8/5 (75 download)

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Book Synopsis Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs by : Tracy C. Warren

Download or read book Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs written by Tracy C. Warren and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.

Strategies for eCommerce Success

Author : Fazlollahi, Bijan
Publisher : IGI Global
ISBN 13 : 1931777292
Total Pages : 352 pages
Book Rating : 4.9/5 (317 download)

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Book Synopsis Strategies for eCommerce Success by : Fazlollahi, Bijan

Download or read book Strategies for eCommerce Success written by Fazlollahi, Bijan and published by IGI Global. This book was released on 2001-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Television Rewired

Author : Martha P. Nochimson
Publisher : University of Texas Press
ISBN 13 : 1477318488
Total Pages : 320 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Television Rewired by : Martha P. Nochimson

Download or read book Television Rewired written by Martha P. Nochimson and published by University of Texas Press. This book was released on 2019-07-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1990, American television experienced a seismic shift when Twin Peaks premiered, eschewing formulaic plots and clear lines between heroes and villains. This game-changing series inspired a generation of show creators to experiment artistically, transforming the small screen in ways that endure to this day. Focusing on six shows (Twin Peaks, with a critical analysis of both the original series and the 2017 return; The Wire; Treme; The Sopranos; Mad Men; and Girls), Television Rewired explores what made these programs so extraordinary. As their writers and producers fought against canned plots and moral simplicity, they participated in the evolution of the exhilarating new auteur television while underscoring the fact that art and entertainment don't have to be mutually exclusive. Nochimson also makes provocative distinctions between true auteur television and shows that were inspired by the freedom of the auteur series but nonetheless remained entrenched within the parameters of formula. Providing opportunities for vigorous discussion, Television Rewired will stimulate debates about which of the new television series since 1990 constitute “art” and which are tweaked “business-driven storytelling.”

Science & Engineering Indicators

Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Science & Engineering Indicators by :

Download or read book Science & Engineering Indicators written by and published by . This book was released on 1993 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Traveling Spirit Masters

Author : Deborah Kapchan
Publisher : Wesleyan University Press
ISBN 13 : 0819501360
Total Pages : 350 pages
Book Rating : 4.8/5 (195 download)

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Book Synopsis Traveling Spirit Masters by : Deborah Kapchan

Download or read book Traveling Spirit Masters written by Deborah Kapchan and published by Wesleyan University Press. This book was released on 2023-09-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of ritual musicians and former slaves brought from sub-Saharan Africa to Morocco, the Gnawa heal those they believe to be possessed, using incense, music, and trance. But their practice is hardly of only local interest: the Gnawa have long participated in the world music market through collaborations with African-American jazz musicians and French recording artists. In this first book in English on Gnawa music and its global reach, author Deborah Kapchan explores how these collaborations transfigure racial and musical identities on both sides of the Atlantic. She also addresses how aesthetic styles associated with the sacred come to inhabit non-sacred contexts, and what new amalgams they produce. Her narrative details the fascinating intrinsic properties of trance, including details of enactment, the role of gesture and the body, and the use of the senses, and how they both construct authentic Gnawa identity and reconstruct historically determined relations of power. Traveling Spirit Masters is a captivating and elucidating demonstration of how and why trance—and indeed all sacred music—is fast becoming a transnational sensation.

Anointed for Business

Author : Ed Silvoso
Publisher : ReadHowYouWant.com
ISBN 13 : 1459606639
Total Pages : 494 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Anointed for Business by : Ed Silvoso

Download or read book Anointed for Business written by Ed Silvoso and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Christians Can Use Their Influence in the Marketplace to Change the World In this expanded version of the best-selling Anointed for Business, Ed Silvoso reminds us that the heart of our cities is the marketplace. Yet the perceived wall between commercial pursuit and service to God continues to be a barrier to advancing His kingdom. Silvoso invites all Christians in business to knock down that wall and build the foundation for an unparalleled marketplace revival.

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by : Howard S. Gitlow

Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Marketing Green Building Services

Author : Jerry Yudelson
Publisher : Routledge
ISBN 13 : 1136380019
Total Pages : 314 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Green Building Services by : Jerry Yudelson

Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.

Work in France

Author : Steven Laurence Kaplan
Publisher : Cornell University Press
ISBN 13 : 1501711237
Total Pages : 579 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Work in France by : Steven Laurence Kaplan

Download or read book Work in France written by Steven Laurence Kaplan and published by Cornell University Press. This book was released on 2018-05-31 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighteen scholars from both sides of the Atlantic look at the question of work across three centuries of French history. Representing both younger and older generations, they move beyond traditional disciplinary boundaries in order to consider human labor as it was actually performed and to determine what it has meant to specific groups and individuals at particular historical moments. This book proposes some fundamental revisions in the history of work which will have important implications for our understanding of social, political, economic, and cultural developments not only in France but throughout Europe.

Bermuda Discovered

Author : John Hoedemakers
Publisher : Lulu.com
ISBN 13 : 9081189034
Total Pages : 54 pages
Book Rating : 4.0/5 (811 download)

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Book Synopsis Bermuda Discovered by : John Hoedemakers

Download or read book Bermuda Discovered written by John Hoedemakers and published by Lulu.com. This book was released on 2010-03-30 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collaboration Strategy

Author : Felix Barber
Publisher : Bloomsbury Publishing
ISBN 13 : 1472912047
Total Pages : 246 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Collaboration Strategy by : Felix Barber

Download or read book Collaboration Strategy written by Felix Barber and published by Bloomsbury Publishing. This book was released on 2014-09-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current strategy thinking focuses on what to do, not how to motivate employees, suppliers and business partners to do it. Whether working with employees or with external suppliers, companies are increasingly stumbling with implementing strategy. But why is this happening? And how can we address it? Collaboration Strategy argues that motivating people and companies is fundamental to business success. In the activities that matter most in today's economy – design, development, marketing, sales, projects – it is hard to define just what you want done. Setting up business activities to get the results you want becomes a strategic challenge. In industries from pharmaceuticals to fashion, software to stock exchanges, new ways of working with partners that break down traditional company boundaries and establish new roles and relationships have enabled businesses to grow rapidly and achieve superior profits. At the heart of this book, Felix Barber and Michael Goold have combined their considerable expertise to present a complete and original 'collaboration framework' based on their findings over a seven year period in which they interviewed over 200 businesses. The framework explains how to set up to get the results you want for a range of different activities and industries. They present the 10 requirements needed for profitable collaboration, and use real-life scenarios to apply their framework and analysis, offering a menu of tactics to address the most common problems in setting up collaboration with partners. Essentially, you must design a basis for working together, or 'collaboration,' with your employees and suppliers that will get them to do what you want.

Marketplace Trade and West African Urban Development

Author : Krys Ochia
Publisher : Springer Nature
ISBN 13 : 3030875563
Total Pages : 257 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketplace Trade and West African Urban Development by : Krys Ochia

Download or read book Marketplace Trade and West African Urban Development written by Krys Ochia and published by Springer Nature. This book was released on 2022-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses how informal economy traders and the marketplace institution dominate the local economy in African cities. According to the World Bank, being an African reduces the probability that an individual is an entrepreneur in the manufacturing sector by more than 95 percent. Exporting unprocessed strategic raw materials and importing large volumes of finished goods stagnate Africa’s informal sector while creating formal jobs overseas. This suggests employment increases in distributive trade and persistence of the marketplace institution in reducing urban unemployment and income inequality. However, there is limited knowledge of the men and women with permanent stalls in large urban marketplaces that function daily as a temporary city within a city, even though they are the major actors in distribute trade. More important their daily out-of-stall contacts resulting from maintaining complex social and economic relationships that determine the financial health of family, business, and the economy are generally unexplored and largely unknown, but have significant unintended consequences on the urban mobility system. Researchers, planners, development practitioners and policymakers have, therefore, not focused their attention and considered the impacts of the powerful economic institution – marketplaces and traders - in framing transport planning processes and urban development policies, and that is the paradox surrounding marketplace trade and urban development in West Africa.

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Author : Eid, Riyad
Publisher : IGI Global
ISBN 13 : 1466636327
Total Pages : 427 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by : Eid, Riyad

Download or read book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Liberal Freedom

Author : Eric MacGilvray
Publisher : Cambridge University Press
ISBN 13 : 110883695X
Total Pages : 239 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Liberal Freedom by : Eric MacGilvray

Download or read book Liberal Freedom written by Eric MacGilvray and published by Cambridge University Press. This book was released on 2022-09-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a novel defense of liberalism that weaves together a commitment to republican self-government, an emphasis on the value of unregulated choice, and an appreciation of how hard it is to strike a balance between them. An indispensable resource for constructive dialogue in a time of political polarization.