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Marketinganalyse Von Puma
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Book Synopsis Marketinganalyse Von Puma by : Sean Miller
Download or read book Marketinganalyse Von Puma written by Sean Miller and published by GRIN Verlag. This book was released on 2010-12 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is a sports lifestyle company that originally started as a German shoe factory that specialized on football shoes and running spikes in the late 40 ́s. In more than sixty years of existence, Puma has experienced the highest highs as well as the lowest lows. During this time, Puma maintained its expertise in the field of football shoes and now belongs to a small leading group of brands, developing and selling the best football shoes worldwide. This paper focuses on analyzing Puma ́s position on the market in the field of football shoes, examining its strengths and weaknesses, while also describing the market in general by using Porter ́s Five Forces as well as exploring the influences on the market by doing a PEST-Analysis. Taking this into consideration, the paper discusses where Puma Football might achieve a unique selling proposition and how their marketing objective and strategy looks like.
Book Synopsis Operatives Marketing Von Puma Fußball by : Sean Miller
Download or read book Operatives Marketing Von Puma Fußball written by Sean Miller and published by GRIN Verlag. This book was released on 2010-12 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma promotes this image and exploits systematically the opportunities offered by the sports lifestyle market in all categories and regions. Puma Football plays a significant role in the portfolio of the company and its marketing was especially promoted in the last 12 months in view of the World Cup 2010 in South Africa. This paper is based on the Marketing Analysis of Puma which stressed on the position of Puma on the sportswear market in the segment of football and pointed out its unique selling proposition. It focuses on Operative Marketing and the combinations of marketing-political instruments that are used by Puma. In this context the paper will explain the theory of the product policy and then use this information to analyze products of Puma Football in terms of their product life cycle and product portfolio. But first the corporate and brand strategy will be introduced, since it is a pivotal issue of Puma ́s marketing strategy and operative marketing instruments.
Book Synopsis Analysis of Puma's current Marketing Communications Programme by : Daniel Hischer
Download or read book Analysis of Puma's current Marketing Communications Programme written by Daniel Hischer and published by GRIN Verlag. This book was released on 2008-06-18 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Strathclyde, language: English, abstract: Today’s sportswear has undergone a significant transformation from its functional past to an all-embracing concept belonging to modern culture, fashion and competitive sports. The term itself encompasses high functioning performance clothing, footwear and casual leisurewear. Predominantly, the term is understood to include high profile sporting brands such as Adidas, Nike, Reebok and Puma, but many smaller niche brands also fall in this category, such as New Balance Running or Calloway Golf. This essay offers an initial analysis of the wider sportswear industry, its make-up and current trends. Following this a deeper analysis of the integrated marketing communications of Puma is conducted.
Book Synopsis Handbook of Footwear Design and Manufacture by : A. Luximon
Download or read book Handbook of Footwear Design and Manufacture written by A. Luximon and published by Woodhead Publishing. This book was released on 2021-02-11 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Footwear Design and Manufacture, Second Edition, is a fully updated, expanded guide on the theories, processes, methodologies and technologies surrounding the footwear supply chain. Topics discussed include engineering design methodology, reducing manufacturing waste, footwear advertisement, emerging imaging technology, advice on the optimization of manufacturing processes for productivity, and summaries of the latest advances from researchers around the globe. This updated edition also includes coverage of sizing and grading based on different footwear styles and methods, AI based personalization and customization, emerging models for online footwear shopping (involving data mining), and new methods for foot data analysis and representation. Covers many exciting new developments, such as AR/VR, additive manufacturing, customization of footwear, new last design methods, and green footwear Addresses the entire footwear design and manufacture supply chain Explains new methods for foot data analysis and representation
Book Synopsis Nokia's Marketing Strategy- Analysis and Recommondations by : Janin Ropot
Download or read book Nokia's Marketing Strategy- Analysis and Recommondations written by Janin Ropot and published by GRIN Verlag. This book was released on 2013-10-31 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia’s current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia’s competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia’s chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia’s alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia’s financial statements, market reports and public announcements relevant to the marketing strategy.
Book Synopsis The Internationalization Strategy of PUMA SE by :
Download or read book The Internationalization Strategy of PUMA SE written by and published by GRIN Verlag. This book was released on 2021-12-23 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 1,4, University of Ulm, language: English, abstract: The purpose of this essay is to present the internationalization strategy based on the German sports textile manufacturer PUMA SE. The paper first begins with an introduction in which the terminology which is necessary for understanding the essay is explained. In addition, the relevant internationalization strategies for entering foreign countries and markets are highlighted. The subsequent chapter deals with the history and development of PUMA as a company. The main part of this essay consists of a 5 forces analysis of PUMA and a description of their internationalization strategy. The conclusion of this essay shows a critical appraisal of the previously gained knowledge.
Download or read book Riffing on Strings written by Sean Miller and published by Scriblerus Press. This book was released on 2008 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riffing on Strings is a unique collection of creative writing that explores the cosmic and cultural resonances of string theory. The book includes thought-provoking essays, short stories, poems, and a play from over 40 acclaimed authors, including Nobel Laureate Sheldon Glashow, Michio Kaku, Peter Woit, Adam Roberts, Colette Inez, Brenda Hillman, Joseph Radke, Bruce Holland Rogers, and Carole Bugge. "Sean Miller and Shveta Verma have put together an exhilaratingly eclectic anthology of creative and expository writing about one of the most exciting (even if controversial) intellectual fields of our time: string theory. Just Miller's erudite introduction by itself is worth the price of this sparkling collection." - S. Abbas Raza, Managing Editor of 3 Quarks Daily "Putting together a theory of everything requires a lot of creativity, and more than a little audacity - qualities which are also abundant in this collection of stories and poems inspired by string theory. Riffing on Strings is guaranteed to stimulate both hemispheres of your brain." - Sean Carroll, Theoretical Physicist, California Institute of Technology & Creator of Cosmic Variance
Author :Sean Miller Publisher :Createspace Independent Publishing Platform ISBN 13 :9781523265909 Total Pages :52 pages Book Rating :4.2/5 (659 download)
Book Synopsis Crossfit Military Style by : Sean Miller
Download or read book Crossfit Military Style written by Sean Miller and published by Createspace Independent Publishing Platform. This book was released on 2016-01-03 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get in shape within 12 weeks and create the body of a greek god with the most efficient training known to date! What if you started taking action to your fitness goals today. How would you feel in 12 weeks? How much better would you look? How much more confidence would you have in your day to day life? Not only more confident in the way you look, but also more confident in the way you perform in high demanding physical activities. Amazon best seller, Sean Miller, presents Crossfit Military Style. Promoting the newest cutting edge workout method copied from the military training program ensuring that you will get the most out of every workout you'll do for the rest of your life. In this book, you'll learn: Introduction to CrossFit Everything you need to know to get started with CrossFit (Military Style) 25 Military training WOD's The Secret to Staying Motivated The Secret to Accelerated Succes in Fitness Conclusion Pro's & Con's If you act upon the knowledge that you acquire by reading this book then you can expect the following benefits: Lose Excess Body Fat Gain Pure Muscle Tissue Improve Your Condition Significantly Gain Agility, Flexibility and Strength Get Six Pack Abs You have the potential to a muscular strong, fit and vital body. Let me guide you to the edges of your potential. Grab a copy today and get started right away. There is never going to be a better time then now, you are never going to be YOUNGER then you are today. I challenge you to make a difference in your life. The question is: are you up for it? GRAB a copy of this book NOW!
Download or read book Wobegon Boy written by Garrison Keillor and published by Penguin. This book was released on 1998-11-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Tollefson, a son of Lake Wobegon, has moved East to manage a radio station at a college for academically challenged children of financially gifted parents in upstate New York. Having achieved this pleasant perch, John has a brilliant idea for a restaurant specializing in fresh sweet corn. And he falls in love with an historian named Alida Freeman, hard at work on a book about a nineteenth-century Norwegian naturopath, an acquaintance of Lincoln, Thoreau, Whitman, and Susan B. Anthony.
Download or read book Strung Together written by Sean Miller and published by University of Michigan Press. This book was released on 2013-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the cultural influence of string theory in scientific and popular discourse
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Kid Sherlock Volume 1 by : Justin Phillips
Download or read book Kid Sherlock Volume 1 written by Justin Phillips and published by . This book was released on 2017-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Collects issues #1-4"--Page 4 of cover.
Book Synopsis Internationalization Strategies of "Born Globals" and the Alibaba Group by : Thorsten Mannherz
Download or read book Internationalization Strategies of "Born Globals" and the Alibaba Group written by Thorsten Mannherz and published by GRIN Verlag. This book was released on 2018-03-15 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, University of applied sciences, Cologne, course: International Strategy & Sales Managenent, language: English, abstract: Expansion into foreign markets is an issue that many companies have to address if they want to offer their products and services not only in domestic markets but also in foreign markets. In order to become successful internationally, various internationalization strategies can be chosen. The first part of the work describes traditional internationalization strategies with the focus on the Uppsala approach as well as a relatively new concept called "Born Globals" from a theoretical standpoint. In the second part of the work, the theoretical learning about Born Globals is applied to practice at the example of the Alibaba Group. The work ends with the conclusion that the Alibaba Group shares the most common behaviors and characteristics of Born Globals.
Book Synopsis Cool Cougar! Cool Cougar! Cool Cougar! and the "Puma" Dance by : Nicole M. Love
Download or read book Cool Cougar! Cool Cougar! Cool Cougar! and the "Puma" Dance written by Nicole M. Love and published by AuthorHouse. This book was released on 2012-04 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool Cooper Puma is so smooth. Cool Cooper Puma is so smart. Cool Cooper Puma is so strong. Come along and do that "Puma" Dance! Do that "Puma" Dance! Do that "Puma" Dance!
Book Synopsis Puma Son of Mountain Lion by : William Wayne Dicksion
Download or read book Puma Son of Mountain Lion written by William Wayne Dicksion and published by iUniverse. This book was released on 2008-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Puma Son of Mountain Lion is a half-Indian boy who is away from his village undergoing the rites of manhood. When he returns, he finds his village destroyed by a warring tribe and his family slain. His mother dies in his arms and her last words are: "Go find your father." Puma finds his father in Santa Fe, New Mexico. His father welcomes him with open arms and trains him in the white man's ways. Puma accompanies his family to visit his grandparents in Virginia and Georgia. He attends West Point and becomes a cavalry officer and placed in command of a troop charged with protecting a wagon train traveling from Independence to Santa Fe. In Santa Fe, he is directed to prevent white outlaw bands from taking the land that belongs to the early settlers and must also fight off renegade Apaches. A war is developing between the North and South, and he is concerned that it will destroy his father's families. A war is also brewing in the west and he does not want to be fighting against his own people. He is deeply torn about where his loyalties lie.
Book Synopsis Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s strategy execution in three steps by : Arend Grünewälder
Download or read book Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s strategy execution in three steps written by Arend Grünewälder and published by diplom.de. This book was released on 2014-03-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.
Book Synopsis Evaluation of ZARA and H&M. Marketing Mix, PR, Corporate Finance Strategy and CSR by : David Onditi
Download or read book Evaluation of ZARA and H&M. Marketing Mix, PR, Corporate Finance Strategy and CSR written by David Onditi and published by GRIN Verlag. This book was released on 2021-08-19 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6.0, , course: Global Logistics and Marketing, language: English, abstract: Logistics companies are constantly improving the way they manage their relationship within the business environment in various areas. In this paper, I will compare and contrast how different companies manage these areas, particularly in Bahrain or the Gulf region in order to demonstrate an understanding of the process of management within a logistics and transport environment from a position of a junior manager entering the industry. I will also demonstrate an understanding of the role of management throughout different companies across changing industry modes by using relevant models to analyse the external environment and the role of information systems and technology in a logistics and transport environment industry modes.
