Marketing To The Mind

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The Market in Mind

Author : Mark Dennis Robinson
Publisher : MIT Press
ISBN 13 : 0262536870
Total Pages : 325 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Market in Mind by : Mark Dennis Robinson

Download or read book The Market in Mind written by Mark Dennis Robinson and published by MIT Press. This book was released on 2019-07-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical examination of translational medicine, when private risk is transferred to the public sector and university research teams become tech startups for global investors. A global shift has secretly transformed science and medicine. Starting in 2003, biomedical research in the West has been reshaped by the emergence of translational science and medicine—the idea that the aim of research is to translate findings as quickly as possible into medical products. In The Market in Mind, Mark Dennis Robinson charts this shift, arguing that the new research paradigm has turned university research teams into small biotechnology startups and their industry partners into early-stage investment firms. There is also a larger, surprising consequence from this shift: according to Robinson, translational science and medicine enable biopharmaceutical firms, as part of a broader financial strategy, to outsource the riskiest parts of research to nonprofit universities. Robinson examines the implications of this new configuration. What happens, for example, when universities absorb unknown levels of risk? Robinson argues that in the years since the global financial crisis translational science and medicine has brought about “the financialization of health.” Robinson explores such topics as shareholder anxiety and industry retreat from Alzheimer's and depression research; how laboratory research is understood as health innovation even when there is no product; the emergence of investor networking events as crucial for viewing science in a market context; and the place of patients in research decisions. Although translational medicine justifies itself by the goal of relieving patients' suffering, Robinson finds patients' voices largely marginalized in translational neuroscience.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Author : John Hall
Publisher : McGraw Hill Professional
ISBN 13 : 1260011933
Total Pages : pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by : John Hall

Download or read book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Beyond Mind Games

Author : Rebecca Piirto
Publisher : Probus Publishing Company
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Beyond Mind Games by : Rebecca Piirto

Download or read book Beyond Mind Games written by Rebecca Piirto and published by Probus Publishing Company. This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Metaphoria

Author : Gerald Zaltman
Publisher : Harvard Business Press
ISBN 13 : 1422121151
Total Pages : 273 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Marketing Metaphoria by : Gerald Zaltman

Download or read book Marketing Metaphoria written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.

Brain Surfing

Author : Heather Lefevre
Publisher :
ISBN 13 : 9780996854603
Total Pages : 0 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Brain Surfing by : Heather Lefevre

Download or read book Brain Surfing written by Heather Lefevre and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you will learn about smart brands on the other side of the world, the next you will be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches.

How Customers Think

Author : Gerald Zaltman
Publisher : Harvard Business Press
ISBN 13 : 9781578518265
Total Pages : 356 pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis How Customers Think by : Gerald Zaltman

Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.

The Advertised Mind

Author : Erik Du Plessis
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443665
Total Pages : 268 pages
Book Rating : 4.4/5 (436 download)

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Book Synopsis The Advertised Mind by : Erik Du Plessis

Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.

Marketing to the Mind

Author : Richard C. Maddock
Publisher : Praeger
ISBN 13 : 1567200311
Total Pages : 0 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis Marketing to the Mind by : Richard C. Maddock

Download or read book Marketing to the Mind written by Richard C. Maddock and published by Praeger. This book was released on 1996-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of the unconscious mind - the right side of the brain - and how advertising affects and directs it. It provides an explanation of what guides human motivation and behaviour, illustrating how "marketing to the mind" provides a better chance

Mao in the Boardroom

Author : Gabriel Stricker
Publisher : St. Martin's Griffin
ISBN 13 : 1429981261
Total Pages : 269 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Mao in the Boardroom by : Gabriel Stricker

Download or read book Mao in the Boardroom written by Gabriel Stricker and published by St. Martin's Griffin. This book was released on 2003-06-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

Advertising and the Mind of the Consumer

Author : MAX. SUTHERLAND
Publisher : Routledge
ISBN 13 : 9780367717391
Total Pages : 378 pages
Book Rating : 4.7/5 (173 download)

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Book Synopsis Advertising and the Mind of the Consumer by : MAX. SUTHERLAND

Download or read book Advertising and the Mind of the Consumer written by MAX. SUTHERLAND and published by Routledge. This book was released on 2021-03-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.

The Branded Mind

Author : Erik Du Plessis
Publisher : Kogan Page Publishers
ISBN 13 : 0749462981
Total Pages : 272 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Branded Mind by : Erik Du Plessis

Download or read book The Branded Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Digital Minds (2)

Author : WSI
Publisher : FriesenPress
ISBN 13 : 1460282175
Total Pages : 266 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Digital Minds (2) by : WSI

Download or read book Digital Minds (2) written by WSI and published by FriesenPress. This book was released on 2015-11-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.

The Fearless Mind (2nd Edition)

Author : Craig Manning
Publisher : Cfi
ISBN 13 : 9781462121496
Total Pages : 0 pages
Book Rating : 4.1/5 (214 download)

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Book Synopsis The Fearless Mind (2nd Edition) by : Craig Manning

Download or read book The Fearless Mind (2nd Edition) written by Craig Manning and published by Cfi. This book was released on 2017-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life is a performance whether you're on the field, in the courtroom, or running a household. But many of us, when asked to perform, are overcome by fear. We lose our confidence and allow our insecurities to hinder us. In The Fearless Mind, sports psychologist Craig Manning teaches you how to beat mediocrity and embrace greatness. With many years of experience as a pro tennis player, collegiate tennis coach, and doctor of philosophy, Dr. Manning will help you overcome your fears, expel anxiety, build confidence, and become a high-performing individual no matter what your field. Learn how to unlock your mind and reach your greatest dreams. There are many mental pathways to performance, but there is only one pathway to true success having a fearless mind.

The Consumer Mind

Author : Pepe Martínez
Publisher : Kogan Page Publishers
ISBN 13 : 0749465719
Total Pages : 200 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Consumer Mind by : Pepe Martínez

Download or read book The Consumer Mind written by Pepe Martínez and published by Kogan Page Publishers. This book was released on 2012-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

Mind Your Business

Author : Ilana Griffo
Publisher : National Geographic Books
ISBN 13 : 195096843X
Total Pages : 0 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Mind Your Business by : Ilana Griffo

Download or read book Mind Your Business written by Ilana Griffo and published by National Geographic Books. This book was released on 2021-08-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes: • Insider tips from successful entrepreneurs • Advice to identify your ideal market and customer • Legal guidelines to protect your ass(ets) • Budget and forecast tools • How to avoid the pitfalls that doom most startups • Guidance on how to scale and grow • Suggestions on how to dominate online platforms • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660491
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!