Marketing To The Invisible Investor

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Marketing to the Invisible Investor (Second Edition)

Author : Paul Das
Publisher : New Generation Publishing
ISBN 13 : 9781835630914
Total Pages : 0 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Marketing to the Invisible Investor (Second Edition) by : Paul Das

Download or read book Marketing to the Invisible Investor (Second Edition) written by Paul Das and published by New Generation Publishing. This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.

Marketing to the Invisible Investor

Author : Paul Das
Publisher :
ISBN 13 : 9781800310599
Total Pages : 120 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Marketing to the Invisible Investor by : Paul Das

Download or read book Marketing to the Invisible Investor written by Paul Das and published by . This book was released on 2021-08-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. In this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.

The Invisible Investor

Author : Peter T. Trevellian
Publisher :
ISBN 13 : 9780953022113
Total Pages : 257 pages
Book Rating : 4.0/5 (221 download)

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Book Synopsis The Invisible Investor by : Peter T. Trevellian

Download or read book The Invisible Investor written by Peter T. Trevellian and published by . This book was released on 1997 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom

Author : Justin Donald
Publisher : Sristhi Publishers & Distributors
ISBN 13 : 9390441358
Total Pages : 280 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom by : Justin Donald

Download or read book The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom written by Justin Donald and published by Sristhi Publishers & Distributors. This book was released on 2022-02-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine

Online Marketing to Investors

Author : Daniel R. Valentine
Publisher : Business Expert Press
ISBN 13 : 1631571419
Total Pages : 135 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Online Marketing to Investors by : Daniel R. Valentine

Download or read book Online Marketing to Investors written by Daniel R. Valentine and published by Business Expert Press. This book was released on 2015-04-13 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.

Social Media Strategies For Investing

Author : Brian D Egger
Publisher : Simon and Schuster
ISBN 13 : 1440580588
Total Pages : 208 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Social Media Strategies For Investing by : Brian D Egger

Download or read book Social Media Strategies For Investing written by Brian D Egger and published by Simon and Schuster. This book was released on 2014-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Witn financial markets operating at breakneck pace, Twitter, blogs and crwodsourciing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain greater understanding of today's market so you won't get left behind ... teaches you how to identify trend in the market, filter through social media messages with 'smart feeds', and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors and corporate executives; and forecasting what lies ahead for the world of investing"--Publisher's description.

Exploring Options for Marketing to the Institutional Investor

Author : Myra Kushner
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.:/5 (156 download)

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Book Synopsis Exploring Options for Marketing to the Institutional Investor by : Myra Kushner

Download or read book Exploring Options for Marketing to the Institutional Investor written by Myra Kushner and published by . This book was released on 1986 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 432 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Marketing Performativity

Author : Katy Mason
Publisher : Routledge
ISBN 13 : 1315300222
Total Pages : 250 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Marketing Performativity by : Katy Mason

Download or read book Marketing Performativity written by Katy Mason and published by Routledge. This book was released on 2018-10-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.

Management and Marketing / Management und Marketing

Author : Wolfgang J. Koschnick
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110827832
Total Pages : 868 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Management and Marketing / Management und Marketing by : Wolfgang J. Koschnick

Download or read book Management and Marketing / Management und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-06-03 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Management and Marketing / Management und Marketing".

Zero to One

Author : Peter Thiel
Publisher : Crown Currency
ISBN 13 : 080413930X
Total Pages : 225 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Zero to One by : Peter Thiel

Download or read book Zero to One written by Peter Thiel and published by Crown Currency. This book was released on 2014-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

International Dictionary of Marketing and Communication

Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 1468415239
Total Pages : 397 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis International Dictionary of Marketing and Communication by : Frank William. Jefkins

Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

The Investor's Dilemma

Author : Louis Lowenstein
Publisher : John Wiley & Sons
ISBN 13 : 0470280204
Total Pages : 242 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The Investor's Dilemma by : Louis Lowenstein

Download or read book The Investor's Dilemma written by Louis Lowenstein and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on cutting-edge research by leading corporate critic Louis Lowenstein, The Investor’s Dilemma: How Mutual Funds Are Betraying Your Trust and What to Do About It reveals how highly overpaid fund sponsors really operate and walks you through the conflicts of interest found throughout the industry. Page by page, you’ll discover the real problems within the world of mutual funds and learn how to overcome them through a value-oriented approach to this market.

Catalog of Copyright Entries. Third Series

Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1686 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1978 with total page 1686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in the Philippines

Author : John E. Walsh
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing in the Philippines by : John E. Walsh

Download or read book Marketing in the Philippines written by John E. Walsh and published by . This book was released on 1976 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Canada

Author : Kenneth L. Fernandez
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing in Canada by : Kenneth L. Fernandez

Download or read book Marketing in Canada written by Kenneth L. Fernandez and published by . This book was released on 1976 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

When Wall Street Met Main Street

Author : Julia C. Ott
Publisher : Harvard University Press
ISBN 13 : 0674061217
Total Pages : 348 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis When Wall Street Met Main Street by : Julia C. Ott

Download or read book When Wall Street Met Main Street written by Julia C. Ott and published by Harvard University Press. This book was released on 2011-06-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial crisis that began in 2008 has made Americans keenly aware of the enormous impact Wall Street has on the economic well-being of the nation and its citizenry. How did financial markets and institutions-commonly perceived as marginal and elitist at the beginning of the twentieth century-come to be seen as the bedrock of American capitalism? How did stock investment-once considered disreputable and dangerous-first become a mass practice? Julia Ott tells the story of how, between the rise of giant industrial corporations and the Crash of 1929, the federal government, corporations, and financial institutions campaigned to universalize investment, with the goal of providing individual investors with a stake in the economy and the nation. As these distributors of stocks and bonds established a broad, national market for financial securities, they debated the distribution of economic power, the proper role of government, and the meaning of citizenship under modern capitalism. By 1929, the incidence of stock ownership had risen to engulf one quarter of American households in the looming financial disaster. Accordingly, the federal government assumed responsibility for protecting citizen-investors by regulating the financial securities markets. By recovering the forgotten history of this initial phase of mass investment and the issues surrounding it, Ott enriches and enlightens contemporary debates over economic reform.