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Author : John M. Brion
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Through the Wholesaler/distributor Channel written by John M. Brion and published by . This book was released on 1965 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bert Rosenbloom
Publisher : Routledge
ISBN 13 : 1317952731
Total Pages : 164 pages
Book Rating : 4.3/5 (179 download)
Download or read book Wholesale Distribution Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2020-03-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectiveness power relationships in wholesale distribution channels wholesalers’liability for defective products the impact of dominant buyers on wholesaling wholesalers as marketing experts transportation cost-effectiveness profitability of wholesalers in vertical markets Readers will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Maureen Guirdham
Publisher : Pergamon
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing: the Management of Distribution Channels written by Maureen Guirdham and published by Pergamon. This book was released on 1972 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles A. Ingene
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938606
Total Pages : 608 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Author : Anne T. Coughlan
Publisher :
ISBN 13 : 9780130127723
Total Pages : 618 pages
Book Rating : 4.1/5 (277 download)
Download or read book Marketing Channels written by Anne T. Coughlan and published by . This book was released on 2001 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Autobiography and Ministry of Bishop M. D. Spires
Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 0071442952
Total Pages : 239 pages
Book Rating : 4.0/5 (714 download)
Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2004-05-22 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Author : Srinivas K. Reddy
Publisher : Routledge
ISBN 13 : 1136245723
Total Pages : 345 pages
Book Rating : 4.1/5 (362 download)
Download or read book Retail and Marketing Channels (RLE Retailing and Distribution) written by Srinivas K. Reddy and published by Routledge. This book was released on 2012-10-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1315506440
Total Pages : 497 pages
Book Rating : 4.3/5 (155 download)
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Author : Kenneth ROLNICKI
Publisher : AMACOM
ISBN 13 : 9780814416037
Total Pages : 298 pages
Book Rating : 4.4/5 (16 download)
Download or read book Managing Channels of Distribution written by Kenneth ROLNICKI and published by AMACOM. This book was released on 1998-01-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
Author : Sandra Burgemeister
Publisher : GRIN Verlag
ISBN 13 : 3638169561
Total Pages : 19 pages
Book Rating : 4.6/5 (381 download)
Download or read book Marketing channel strategy for consumer goods written by Sandra Burgemeister and published by GRIN Verlag. This book was released on 2003-02-05 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95%, Swinburne University of Technology, Melbourne (MBA Programm), course: Strategic Marketing, language: English, abstract: This report is initiated to discuss the various marketing channel strategies for consumer goods. The generic term goods refers to products as well as services. The paper is divided into part A and part B. Part A explains and discusses the general meaning of key concepts of marketing channel selection, and thus builds the foundation for part B. Part B applies the theoretical concepts to a real life company, Omkafe, and its international marketing channel selection process. The reason for choosing Omkafe, a small sized company based in Italy known for its outstanding coffee, is to demonstrate the differences in distribution patterns among countries and how the rise of the Internet and eBusiness has influenced even small companies like Omkafe. Part A concludes that a company can gain a competitive edge in deciding on an effective distributor or agent. Since there is no one right answer on how to effectively manage the flow from the manufacturer through the distribution channel to the ultimate customer, each company has to make its own decision based on its unique market, producer and product factors. Part B then enforces this conclusion, and also emphasizes the fact that even within a company, different marketing channel selections for different market targets are appropriate and necessary.
Author : Kusum L. Ailawadi
Publisher : John Wiley & Sons
ISBN 13 : 1119632889
Total Pages : 387 pages
Book Rating : 4.1/5 (196 download)
Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Author : Julian Dent
Publisher : Kogan Page Publishers
ISBN 13 : 0749462701
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)
Download or read book Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
Author :
Publisher :
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4.:/5 (299 download)
Download or read book Marketing Through the Whole-saler Distributor Channel written by and published by . This book was released on 1965 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edwin Henderson Lewis
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Channels written by Edwin Henderson Lewis and published by . This book was released on 1968 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliography and index
Author : Bruce J. Walker
Publisher : Grid Incorporated
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Channels and Institutions written by Bruce J. Walker and published by Grid Incorporated. This book was released on 1973 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandro Castaldo
Publisher : Edward Elgar Publishing
ISBN 13 : 1789903661
Total Pages : 420 pages
Book Rating : 4.7/5 (899 download)
Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
