Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing The Rural Entrepreneur
Download Marketing The Rural Entrepreneur full books in PDF, epub, and Kindle. Read online Marketing The Rural Entrepreneur ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251012413 Total Pages :128 pages Book Rating :4.0/5 (124 download)
Book Synopsis The Private Marketing Entrepreneur and Rural Development by : Food and Agriculture Organization of the United Nations
Download or read book The Private Marketing Entrepreneur and Rural Development written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1982 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Skills Training for Rural Sanitation Entrepreneurs: Trainer’s Guide by : Joshua Kibet
Download or read book Business Skills Training for Rural Sanitation Entrepreneurs: Trainer’s Guide written by Joshua Kibet and published by IWA Publishing. This book was released on 2020-08-15 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comes out at a very opportune time when the sector is struggling with sanitation marketing that is considered an organic next step for rural communities that have been declared open defecation free. Besides, this publication comes in to address the gaps that face the peri-urban spaces that are facing population explosion and require innovative ways of dealing with mostly non-sewered sanitation services. This guide/manual was developed as part of a training package to support business development skills training for local sanitation entrepreneurs in Kenya. Financial and technical support was provided by the United States Agency for International Development (USAID) under the Kenya integrated water and sanitation (KIWASH) project. KIWASH was a five year (2015-2020) project implemented by the Development Alternatives Incorporation (DAI) across nine counties. One of the key goals of KIWASH was to help trigger and activate demand for low cost affordable sanitation technologies in rural and low income communities. The overall objective of this manual is to equip sanitation specialists and public resource persons with the basic concepts and tools, to facilitate entrepreneurship and financial literacy training for start-up sanitation entrepreneurs in rural communities. Specifically, this manual is designed to help participants: 1) Learn the basic concepts of entrepreneurship and characteristics of successful entrepreneurs; 2) Learn and practice essential marketing techniques for sanitation products and services; 3) Develop money management competencies necessary to succeed as a small-scale entrepreneur; 4) Build necessary leadership and management skills to grow successful sanitation enterprises. Overall, the guide/manual is useful in guiding implementation of sanitation marketing projects, and provides concise content for nurturing and building the capacity of local sanitation enterprises/entrepreneurs. Improved business performance by these businesses means timely response to demand from households. This book is a toolkit which incorporates a Training Guide/Manual as well as a Workbook for entrepreneurs.
Book Synopsis Rural Entrepreneurship and Innovation in the Digital Era by : Lokuge, Sachithra
Download or read book Rural Entrepreneurship and Innovation in the Digital Era written by Lokuge, Sachithra and published by IGI Global. This book was released on 2020-11-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Book Synopsis Organising Rural Business by : Rajagopal
Download or read book Organising Rural Business written by Rajagopal and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is to provide insights and methods for the design of alternative marketing channels which can ensure that the optimum economic benefits flow to rural entrepreneurs. Dr Rajagopal enunciates a management approach to the marketing of rural products which has so far been an unorganised activity. He covers a wide range of important and pragmatic issues and describes all the essential aspects for managing product marketing in a rural perspective. The discussion of the principles of rural marketing is supported by five case studies and is illustrated by charts and diagrams. In addition, Dr Rajagopal has included a step-by-step manual on organising rural business. All this gives the book a really practical orientation. This study will be of considerable interest to researchers and students of rural development and rural management, to voluntary agencies, cooperative societies and all groups and agencies which market or retail products from rural areas.
Book Synopsis Marketing Rural Tourism by : Gunjan Saxena
Download or read book Marketing Rural Tourism written by Gunjan Saxena and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
Book Synopsis Economy Proofing Rural Business by : Ellie Winslow (Marketing consultant)
Download or read book Economy Proofing Rural Business written by Ellie Winslow (Marketing consultant) and published by . This book was released on 2009 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by Rajagopal and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to India.
Book Synopsis Redefining Rural Marketing by : Prof. S. K. Baral Prof. S. K. Baral
Download or read book Redefining Rural Marketing written by Prof. S. K. Baral Prof. S. K. Baral and published by . This book was released on 2019 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate sector is now moving very quickly in the rural market for setting-up of their retail outlets, distribution channels, private schools and hospitals. These need skilled workforce but trained manpower is not available in rural areas. Some organised rural retail chains have brought people from urban areas but retention rate is very low due to lack of good schools or medical facilities for the employees and families. Where almost seventy percent of Indian are living in rural areas, most of these are “hard to reach” and offer relatively lower business potential. Hence reaching them through the conventional distribution system is a big challenge. These challenges may require new marketing thinking to deal with the issues and to realize vast potential of thus far ignored rural markets. Hindustan Unilever Limited (HUL) to tap this market conceived of Project Shakti. The project begin in year 2001 developed a network of forty five thousand Shakti Entrepreneurs in more than one lakh villages across fifteen states reaching three million homes. The strategy not only played a vital role to penetrate in rural India but also bring to the notice the potential of business opportunity exists in Indian villages. It is the foresight of the company to sense the new business opportunity in rural India and tapped it so beautifully that it became a case study for new comers in the sector. The present paper explores in detail survival and growth of the HUL unique marketing strategy “Shakti Entrepreneur” with passage of time.
Book Synopsis Rural Entrepreneurship and Small Business Development by : Patricia La Caille John
Download or read book Rural Entrepreneurship and Small Business Development written by Patricia La Caille John and published by . This book was released on 1992 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Market Unleashed by : Sarabjit Singh Puri
Download or read book Rural Market Unleashed written by Sarabjit Singh Puri and published by Notion Press. This book was released on 2020-07-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Book Synopsis The Rural Entrepreneurs by : Simon Ville
Download or read book The Rural Entrepreneurs written by Simon Ville and published by Cambridge University Press. This book was released on 2000-07-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly illustrated book is a detailed history of a uniquely Australasian institution, the stock and station agency. The stock and station agent was a respected and influential figure, coordinating farmers and connecting them to the outside world of banks, wool buyers and government agencies in Australasia and overseas, whose impact on export-led growth cannot be underestimated. Simon Ville examines the ways in which stock and station agents grew from their beginnings in the 1840s as pastoral finance companies to offer a wide range of support services to remote and inexperienced farming communities. In the twentieth century, the leading agents expanded their range of activities and became some of Australasia's earliest nationwide firms and biggest businesses. The Rural Entrepreneurs provides essential insights into understanding Australasia's rural history and economic development up until the end of the twentieth century.
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Book Synopsis Entrepreneurship for Rural Start-ups by : Gloria Jiménez-Marín
Download or read book Entrepreneurship for Rural Start-ups written by Gloria Jiménez-Marín and published by Routledge. This book was released on 2021-03-09 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.
Download or read book Rural Marketing written by Dinesh Kumar and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
Book Synopsis Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition by : Mukesh Pandey
Download or read book Rural & Agriculture Marketing : Opportunities, Challenges & Business Strategies Text Book Student Edition written by Mukesh Pandey and published by . This book was released on 2004 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing Management by : Rajagopal
Download or read book Rural Marketing Management written by Rajagopal and published by . This book was released on 1994 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to the Maharashtra, Karnataka, and Gujarat states of India.
Book Synopsis Challenges, Opportunities and Prospects of Rural Entrepreneurship by : Basha Bekele
Download or read book Challenges, Opportunities and Prospects of Rural Entrepreneurship written by Basha Bekele and published by GRIN Verlag. This book was released on 2020-05-07 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2020 im Fachbereich Politik - Internationale Politik - Thema: Entwicklungspolitik, Hawassa University, Sprache: Deutsch, Abstract: Currently, there has been a growing interest in small rural business development and entrepreneurship as conduits for accelerating job opportunities – for the youth and for poverty reduction. Despite the policy recognition, the economic performance of the rural entrepreneurs or enterprises is not ground-breaking. This might not be without any factors that daunting the development of the rural entrepreneurs to make their due contribution to the development of their community. Hence, this study was undertaken in order to assess common militating challenges of the development pace and fate of rural entrepreneurship, to trace out the opportunities open to start new businesses and expand the existing ones and to examine the prospects of rural entrepreneurship. In order to achieve the desired objectives the study both qualitative as well as quantitative methods were employed. From the total of 503 entrepreneurs in the study area 125 samples were selected using multistage sampling technique. In line with this, structured questionnaire and unstructured interview were employed as instruments of data collection. The data collected through questionnaire was analyzed quantitatively and to analyze the interview data qualitative approach was applied. After the data analyzed carefully, it was found that, the rural entrepreneurship in the study area conditioned by different business environment factors which are either internal or external to the businesses. Personal traits of business owners and managerial competences and skill related deficiencies are among internal factors affecting their success. Whereas market factors, economic factors, political factors and social factors were among the challenges external to the business setting. It was also found that rural areas are not unfortunate areas to do business even though there were militating challenges. In order to make them a true catalysts of rural development, rural entrepreneurs themselves should be vigilant of the existing opportunities and make attempt to change opportunities into business, government should also play a primary role in solving its internal limitations that hinder the possibility of rural transformation through rural entrepreneurship and different bodies i.e. media, NGOs should take part in promoting rural entrepreneurship.
