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Marketing Territorial La Ciudad De Madrid
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Book Synopsis OECD Territorial Reviews: Madrid, Spain 2007 by : OECD
Download or read book OECD Territorial Reviews: Madrid, Spain 2007 written by OECD and published by OECD Publishing. This book was released on 2007-10-23 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madrid has experienced impressive dynamic economic growth in recent years, making the best of the positive business cycle in Spain. The capital region absorbs more than a half of the total FDI in Spain and has extended its economic relations with ...
Download or read book Local and Global written by Jordi Borja and published by Earthscan. This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World by : Gasc¢-Hernandez, Mila
Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Book Synopsis Platform-Mediated Tourism by : Paola Minoia
Download or read book Platform-Mediated Tourism written by Paola Minoia and published by Taylor & Francis. This book was released on 2022-11-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theoretical and empirical perspectives on platform-mediated tourism, with a special focus on Airbnb. The case studies included in this volume show that the impacts of short-term renting on neighbourhoods, residents and tourism operators are uneven, but increasingly significant. During the past decade, digital platforms for short-term rental, transport, social dining etc., have enabled the development of a new generation of entrepreneurs in tourism and mobility. The mediation of services through digital platforms was initially presented as a form of a sharing economy led by non-professional providers, but it has grown into a new form of capitalist speculation. The inadequacy of existing legal frameworks in regulating platform-mediated activities has generated reactions by social movements, especially for the protection of housing rights. With the outbreak of Covid-19, the downfall in the mobility and tourism economy has revealed the acuteness of the structural crisis of cities and of labour based on platform-mediated activities. In Europe, networks of cities are taking action against platforms to regain their control over data that is needed to regulate platform-mediated tourism services, and the rights of residents in tourism cities. The authors in this edited volume explore issues of social justice in terms of residents’ quality of life, working conditions, the housing market, urban structure, the morality of operators who navigate through normative loopholes, and the responsibility issues of platform companies holding data on short-term rentals. The chapters in this book were originally published in the Journal of Sustainable Tourism.
Book Synopsis The Globalized City by : Frank Moulaert
Download or read book The Globalized City written by Frank Moulaert and published by OUP Oxford. This book was released on 2003-03-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dynamics that have accompanied the implementation of large-scale Urban Development Projects (UDPs) in nine European cities within the European Union (EU). It contributes to the analysis of the relationship between urban restructuring and social exclusion/integration in the context of the emergence of the European-wide 'new' regimes of urban governance. These regimes reflect the reawakening of neo-liberal policy and the rise of a New Urban Policy favouring private investments and deregulation of property and labour markets. The selected UDPs further reflect global pressures and changing systems of local, regional, and/or national regulation and governance. These projects, while being decidedly local, capture global trends and new national and local policies as they are expressed in particular institutional forms and strategic practices. The large scale urban interventions were deliberately chosen as reflections of a particular hegemonic and dominant expression of urban policy, as pursued during the 1990s. The book provides a panoramic view of urban change in some of Europe's greatest cities. The nine case-studies include: The Europeanization of Brussels, The Guggenheim museum in Bilbao, the new financial district in Dublin, the science-university-technology complex 'Adlershof' in Berlin, the 1998 World Expo in Lisbon, Athens's bid to stage the Olympic Games, Vienna's Donau City, Copenhagen's Oresund project, and Naples' new business district. These case-studies testify to the unshakable belief the city elites hold in the healing effects that the production of new urban mega-projects and -events has on their city's vitality and development potential. The book also analyses the down side of this development in terms of social exclusion, the formation of new urban elites, and the consolidation of less democratic forms of urban governance. The principal aim is to show how the production of these new urban spaces is actually also part of the production of a new polity, a new economy, and new forms of living urban life that are not very promising for a socially harmonious and just future for metropolitan urban Europe.
Book Synopsis The Imaginative Institution: Planning and Governance in Madrid by : Michael Neuman
Download or read book The Imaginative Institution: Planning and Governance in Madrid written by Michael Neuman and published by Routledge. This book was released on 2016-03-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every 20 years since 1920, Madrid has undergone an urban planning cycle in which a city plan was prepared, adopted by law, and implemented by a new institution. This preparation-adoption-institutionalization sequence, along with the institution's structures and procedures, have persisted - with some exceptions - despite frequent upheavals in society. The planning institution itself played a lead role in maintaining continuity, traumatic history notwithstanding. Why and how was this the case? Madrid's planners, who had mostly trained as architects, invented new images for the city and metro region: images of urban space that were social constructs, the products of planning processes. These images were tools that coordinated planning and urban policy. In a complex, fragmented institutional milieu in which scores of organized interests competed in overlapping policy arenas, images were a cohesive force around which plans, policies, and investments were shaped. Planners in Madrid also used their images to build new institutions. Images began as city or metropolitan designs or as a metaphor capturing a new vision. New political regimes injected their principles and beliefs into the governing institution via images and metaphors. These images went a long way in constituting the new institution, and in helping realize each regime's goals. This empirically-based life cycle theory of institutional evolution suggests that the constitutional image sustaining the institution undergoes a change or is replaced by a new image, leading to a new or reformed institution. A life cycle typology of institutional transformation is formulated with four variables: type of change, stimulus for change, type of constitutional image, and outcome of the transformation. By linking the life cycle hypothesis with cognitive theories of image formation, and then situating their synthesis within a frame of cognition as a means of structuring the institution, this book arrives at a new theory
Download or read book Overtourism written by Claudio Milano and published by CABI. This book was released on 2019-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.
Book Synopsis Comunicación de instituciones públicas by : Núria Escalona
Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Book Synopsis The Imaginative Institution by : Michael Charles Neuman
Download or read book The Imaginative Institution written by Michael Charles Neuman and published by . This book was released on 1996 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Editorial Elearning, S.L. ISBN 13 : Total Pages :304 pages Book Rating :4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Urban Dynamics, Environment and Health by : Braj Raj Kumar Sinha
Download or read book Urban Dynamics, Environment and Health written by Braj Raj Kumar Sinha and published by Springer Nature. This book was released on 2024-01-03 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive volume focuses on spatial, temporal, conceptual and empirical approaches to various elements of urban dynamics, environment and urban health. It demonstrates a multidisciplinary account of the significant dimensions of urbanization and urban life. Chapters by leading international experts are presented in sections on urban dynamics, Urban Environmental Issues, Urban Health Problems and Urban Development, Planning and Policies. Each chapter provides a breadth of information on conceptual and empirical studies of urban issues. It enables the readers to understand the interconnections of various vital elements of each urban-related topical issue locally, regionally and globally. Extensive maps, charts, diagrams and tables as cartographic tools facilitate the reader’s understanding. It also outlines an action plan for policy program change in both the developed and less developed countries toward sustainable urban development and environment for better health, prosperity and quality of life of the present and future urban population. It is an indispensable reference for students, research scholars of geography and environmental, medical, and social sciences at undergraduate and postgraduate levels.
Book Synopsis Mediating Cultural Diversity in a Globalised Public Space by : I. Rigoni
Download or read book Mediating Cultural Diversity in a Globalised Public Space written by I. Rigoni and published by Springer. This book was released on 2012-11-13 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through enhancing reflection on the treatment of cultural diversity in contemporary Western societies, this collection aims to move the debate beyond the opposition between ethnicity and citizenship and demonstrate ways to achieve equality in multicultural and globalised societies.
Book Synopsis Trains, Culture, and Mobility by : Benjamin Fraser
Download or read book Trains, Culture, and Mobility written by Benjamin Fraser and published by Lexington Books. This book was released on 2012 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trains, Culture and Mobility: Riding the Rails goes beyond textual representations of rail travel to engage an impressive range of political, sociological and urban theory. Taken together, these essays highlight the complexity of the modern experience of train mobility, and its salient relation to a number of cultural discourses. Incorporating traditionally marginal areas of cultural production such as graffiti, museums, architecture or even plunging into the social experience of travel inside the traincar itself, each essay constitutes an attempt to work from the act of riding the train toward questions of much larger significance. Crisscrossing cultures from the New World and Old, from East and West, these essays share a common preoccupation with the way in which trains and railway networks have mapped and re-mapped the contours of both cities and states in the modern period. Bringing together individual and large-scale social practices, this volume traces out the cultural implications of "Riding the Rails."
Book Synopsis The Modern Spanish Economy by : Keith G. Salmon
Download or read book The Modern Spanish Economy written by Keith G. Salmon and published by Burns & Oates. This book was released on 1995 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1980s, Spain became one of the most dynamic economies in Europe, opening up to international trade and capital transactions, particularly with the European Community following EU membership in 1986. Economic development was accompanied by a higher political profile and a new-found confidence. By the early 1990s, however, this carefully embroidered image of a strong Spanish economy was cracking, to reveal serious structural weaknesses.
Download or read book Who's who in Spain written by and published by . This book was released on 1988 with total page 1430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by : Vasant, Pandian
Download or read book Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry written by Vasant, Pandian and published by IGI Global. This book was released on 2016-10-31 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.
Book Synopsis Naturbanization by : Maria Jose Prados Velasco
Download or read book Naturbanization written by Maria Jose Prados Velasco and published by CRC Press. This book was released on 2008-11-24 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the growth of the worlds population requires the continued search for residential space, the urbanization of natural lands is an inevitable process, but that process does not have to be one that is accomplished without regard for environmental quality. This book presents the unique perspective of naturbanization, the urbanization of protected a
