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Author : Robert P. Jenkins
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (174 download)
Download or read book Marketing Tennessee Fruits and Vegetables written by Robert P. Jenkins and published by . This book was released on 1985* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Brooker
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (31 download)
Download or read book Computerized Marketing of Fruits and Vegetables in the Tennessee Valley Region written by John R. Brooker and published by . This book was released on 1985 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Brooker
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (673 download)
Download or read book Computerized Marketing of Fruits and Vegetables in the Tennessee Valley Region written by John R. Brooker and published by . This book was released on 1985 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John R. Brooker
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.:/5 (73 download)
Download or read book Direct Marketing of Fruits and Vegetables Through Farmers' Markets written by John R. Brooker and published by . This book was released on 1982 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carey Ann Wolanin
Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (128 download)
Download or read book Intensity of Adoption of Direct Marketing Strategies Among Fruit and Vegetable Farmers in Tennessee written by Carey Ann Wolanin and published by . This book was released on 2013 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interest in fresher foods has increased over the past few years and has stimulated the growth of direct-to-consumer outlets. Tennessee currently hosts many types of direct food outlets, including farmer markets, CSAs, roadside stands, and pick-your-own operations. Using data from a 2011 survey of Tennessee fruit and vegetable producers, factors associated with the percentage of sales fruit and vegetable producers make through direct-to-consumer outlets or intensity of adoption of direct-to-consumer marketing strategies are evaluated using fractional logit and logit regressions. Findings suggest that the percentage of sales a producer makes through direct-to-consumer outlets is associated with farmer age, the use of published University/Extension materials about marketing strategies, percentage of income from farming, and the ability to access other market outlets, such as wholesale and retail, through food hub organizations. These results should be of interest to University/Extension personnel and state agencies attempting to increase producer income by promoting direct-to-consumer marketing strategies.
Author : Florence Colfax Bell
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (126 download)
Download or read book Marketing Fruits, Vegetables, and Nuts written by Florence Colfax Bell and published by . This book was released on 1941 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Andrew Davis
Publisher :
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4.:/5 (81 download)
Download or read book Locally Grown Produce as a Marketing Strategy written by James Andrew Davis and published by . This book was released on 2012 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: State programs promoting their own agricultural products have proliferated in response to increased consumer interest in locally grown foods). Tennessee, for example, currently has two state-funded programs promoting the consumption of Tennessee agricultural products: Pick Tennessee Products (PTP) and Tennessee Farm Fresh (TFF). The goal of this study is to examine the factors affecting producer awareness and participation in these state-sponsored marketing programs. This goal was achieved using survey data gathered from Tennessees fruit and vegetable producers. These results should interest individuals attempting to increase producer awareness and participation in these types of programs. This thesis examines both producer awareness and participation in state-sponsored marketing programs. The first essay of the thesis focuses on factors affecting Tennessee fruit and vegetable producer awareness of TFF and PTP. The second essay examines factors that affect Tennessee fruit and vegetable producer participation in TFF and PTP. The factors affecting producer awareness of Tennessees two state-sponsored marketing programs were evaluated using a bivariate probit' model. Factors used in the analysis included observed producer, farm, and regions characteristics. Findings suggest that producer awareness was associated with education, percentage of income from farming, use of University/Extension publications, attendance at University/Extension education events, and operation location. A bivariate probit model was used to examine the effect of observed producer, farm, and county characteristics on producer participation in TFF and PTP, given awareness of these programs. Results suggest that farmer participation in these programs was associated with size of operation, education, use of Extension resources, and sale of fresh produce.
Author : United States. Department of Agriculture. Production and Marketing Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.0/5 ( download)
Download or read book The Wholesale Produce Market at Nashville, Tenn written by United States. Department of Agriculture. Production and Marketing Administration and published by . This book was released on 1951 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 (243 download)
Download or read book Marketing Fruits, Vegetables, and Nuts written by and published by . This book was released on 1941 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samuel Ray Jones
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (184 download)
Download or read book Marketing Alternatives for Fruit and Vegetable Farmers written by Samuel Ray Jones and published by . This book was released on 1986 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard B. How
Publisher : Springer Science & Business Media
ISBN 13 : 1461520312
Total Pages : 365 pages
Book Rating : 4.4/5 (615 download)
Download or read book Marketing Fresh Fruits and Vegetables written by Richard B. How and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.
Author : S. West
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (672 download)
Download or read book Marketing Alternatives for Small Farmers written by S. West and published by . This book was released on 1979 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Institute of Agriculture, Chicago
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Fruits and Vegetables Lesson written by American Institute of Agriculture, Chicago and published by . This book was released on 1922 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American institute of agriculture, Chicago
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Fruits and Vegetables written by American institute of agriculture, Chicago and published by . This book was released on 1922 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.0/5 (17 download)
Download or read book Review of the Marketing Mechanisms of the Fruit and Vegetable Industries written by United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition and published by . This book was released on 1990 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (593 download)
Download or read book Marketing Alternatives for Small Farmers written by and published by . This book was released on 1979 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zongyu Li
Publisher :
ISBN 13 :
Total Pages : 77 pages
Book Rating : 4.:/5 (123 download)
Download or read book Perception of Risk and Risk Management in Fruit and Vegetable Marketing in Tennessee written by Zongyu Li and published by . This book was released on 2014 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: The product liability risk related to fruit and vegetable marketing is that of customer liability associated with injuries caused by harmful products such as contaminated fresh produce. An event associated with product liability risk may have a very low probability of occurrence but may result in a large economic loss. Producers may be unaware of the product liability risk they face, the potential cost of this risk and, therefore their need to adopt measures against this risk. The purpose of this thesis is to examine perceptions of Tennessee fruit and vegetable producers about product liability risk when selling fruits and vegetables, and measures they take to protect themselves against this risk. The data for this thesis was gathered from a survey of Tennessee fruit and vegetable producers. This study examines both fruit and vegetable producer perceptions of product liability risk as a risk face when selling fruits and vegetables and producer adoption of insurance providing product liability coverage. The first essay of the thesis focuses on the evaluation of factors associated with fruit and vegetable producer perceptions of product liability risk. The second essay of this thesis evaluates the factors influencing producer adoption of insurance providing product liability coverage. Factors influencing fruit and vegetable producer perceptions of product liability risk are evaluated using a probit regression. Results suggest that perceptions of product liability risk are associated with producer primary occupation, total household income, whether a farmer produces lettuce or cantaloupes for sale, percentage of farm's gross annual sales from fresh fruits and vegetables, and the number of farms harvesting vegetables for fresh market in the county where the farming operation is located. Using a probit regression with instrumental variables this study also assesses the factors influencing Tennessee fruit and vegetable producer decision to adopt insurance providing product liability coverage. Results suggest that farmer decision to purchase product liability insurance is associated with the percentage of sales made through retail outlets (e.g., institution, grocery and restaurant).
