Marketing Madness

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Author :
Publisher : Routledge
ISBN 13 : 0429720262
Total Pages : 430 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Marketing Madness by : Michael Jacobson

Download or read book Marketing Madness written by Michael Jacobson and published by Routledge. This book was released on 2019-03-11 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

Marketing Survival Guide

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Author :
Publisher : Ana's Divine Design, LLC
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Survival Guide by : Ana Barnes

Download or read book Marketing Survival Guide written by Ana Barnes and published by Ana's Divine Design, LLC. This book was released on with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: You started your business idea...and then it flopped! Your sales didn't soar like your bills required them to. Your dreams began to shatter and everyone around was set on convincing you to go back to your day job. Perhaps maybe you didn't even get that far. You only just teetered with the idea of starting and owning your own business? Whichever the case, if you have found yourself struggling to navigate marketing concepts and creating a marketing action plan...then this eBook is for you! Take it from a single mother of three young children that started a business and overcame the odds. Through my own research and experience, I have compiled a powerful tool to assist in your endeavors as a small business owner or beginning entrepreneur. This guide specifically lays out a foundation for you to grasp common causes for marketing failure along with proven solutions to revive your efforts in being successful. Did I mention it's self-paced with reference guides? No more hiding behind the fear of failure. Here is your new best marketing survival guide friend!

The Bear Market Survival Guide

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Author :
Publisher : iUniverse
ISBN 13 : 059527224X
Total Pages : 174 pages
Book Rating : 4.5/5 (952 download)

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Book Synopsis The Bear Market Survival Guide by : Timothy McIntosh

Download or read book The Bear Market Survival Guide written by Timothy McIntosh and published by iUniverse. This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A beginner's survival guide to the blogging world

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Author :
Publisher : EC Lynn
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4./5 ( download)

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Book Synopsis A beginner's survival guide to the blogging world by :

Download or read book A beginner's survival guide to the blogging world written by and published by EC Lynn. This book was released on 2017-08-01 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook introduces you to the effective process on how to solidly start your Blogging life in the right direction. The strategies and tips here will clearly lay out the necessary steps that you must establish before you could even launch your first blog post.

The Physician's Survival Guide to the Business of Medicine

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834205321
Total Pages : 196 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis The Physician's Survival Guide to the Business of Medicine by : Robert W. Katz

Download or read book The Physician's Survival Guide to the Business of Medicine written by Robert W. Katz and published by Jones & Bartlett Learning. This book was released on 1994 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guidebook addressing the three major financial centers in every physician's life: the medical practice, the pension plan and personal finances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process how to conduct practice management review and then how to use this process to establish an ongoing system for successful total financial management.

The Newbie Author's Survival Guide

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Author :
Publisher : Soaring Eagle Books
ISBN 13 : 1943326088
Total Pages : 67 pages
Book Rating : 4.9/5 (433 download)

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Book Synopsis The Newbie Author's Survival Guide by : A.K. Taylor

Download or read book The Newbie Author's Survival Guide written by A.K. Taylor and published by Soaring Eagle Books. This book was released on 2016-11 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: After crash landing into self publishing with nothing but the clothes she had on, author AK Taylor fought for survival with trying to market her books on a small budget. After two years of trial and error, reworking, refining, and reaching out, she has created the first survival guide for book marketing compiled of great tools and resources that can be used by any author during the rough times. Comparing the book marketing wilderness with the real wilderness is how Taylor viewed the publishing world around her. Growing up in the woods and learning survival skills has given her this unique viewpoint for a different kind of world. When she started her search for information, a book marketing survival guide didn’t exist—until now. Short: Have you ever been lost in the wilderness? Being lost in the wilderness is more dangerous and scarier than being lost anywhere else and more things can happen. Book marketing is just like being lost in the real wilderness with pitfalls, dangerous plants and animals, and knowing what is needed to survive during the rough times. Using outdoor survival skills and applying them to book marketing, AK Taylor has created the first survival guide for book marketing on a small budget.

The Family Practitioner's Survival Guide to the Business of Medicine

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834211520
Total Pages : 194 pages
Book Rating : 4.2/5 (115 download)

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Book Synopsis The Family Practitioner's Survival Guide to the Business of Medicine by : Robert W. Katz

Download or read book The Family Practitioner's Survival Guide to the Business of Medicine written by Robert W. Katz and published by Jones & Bartlett Learning. This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook addresses the three major financial centers in every ph ysician's life--the medical practice, the pension plan, and personal f inances. Listing cases and examples, the author addresses these three interrelated financial centers in a two-phase process: how to conduct practice management review and then how to use this process to establi sh an ongoing system for successful total financial management. Plus, the second edition has new material on capitation, integrated delivery systems, mergers & acquisitions and practice valuation, pensions, and dealing with managed care companies.

The Actor's Survival Guide

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 135003939X
Total Pages : 265 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Actor's Survival Guide by : Jon S. Robbins

Download or read book The Actor's Survival Guide written by Jon S. Robbins and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Actor's Survival Guide: How to Make Your Way in Hollywood is a handbook and essential guide to the business of living and working as an actor in the Los Angeles area. Exploring the experience of relocating to L.A.; the casting process; and how to identify – and find work with – the key players in the film and television industry, the book offers a business-centered road map through the industry. It seeks to navigate the challenges and identify the pitfalls and wrong-turns that hinder too many promising careers and frustrate even the most dedicated of actors. In doing so, the book seeks to provide an extra-competitive edge of experience and know-how for those actors who have the skills and determination to persevere. This second edition features a number of new sections and topics including: Recent census data for the Los Angeles County Neighborhood Statistics Updates on casting diversity with the most recent SAG/AFTRA data Changes in contracts for film, television and stage, including information on AEA's new Hollywood Equity Waiver policy Details on new contracts for film, television and new media; ongoing contract negotiations for video game content; and the ramifications of the SAG/AFTRA merger The role of computer-generated images (CGI) and motion capture (MOCAP) Renewed emphasis on set safety, especially for stunt performers Audition workshops Recent prosecutions of casting directors for "Pay for Play" violations Emerging role of social media in an actor's marketing strategy Dos and don'ts of video self-taping of auditions Expanded glossary to include new media and performance capture vocabulary Written from the perspective of working actor and experienced career-guidance teacher Jon S. Robbins, this unique guide will help aspiring actors bridge the gap between training in drama schools and working in the epicentre of the film and television industries.

A Survival Guide for Selling a Home

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Author :
Publisher : Amacom Books
ISBN 13 : 9780814472743
Total Pages : 244 pages
Book Rating : 4.4/5 (727 download)

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Book Synopsis A Survival Guide for Selling a Home by : Sid Davis

Download or read book A Survival Guide for Selling a Home written by Sid Davis and published by Amacom Books. This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using handy checklists, worksheets, and examples, Davis helps readers face the challenges of deciding whether or not to use an agent, how to find one, estimating a price, and deciding which upgrades are worth making--and which ones are not--to add to their home's value.

The On-Line Business Survival Guide in Management & Marketing Featuring the Wall Street Journal Interactive Edition

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Author :
Publisher : Wiley
ISBN 13 : 9780471255055
Total Pages : 72 pages
Book Rating : 4.2/5 (55 download)

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Book Synopsis The On-Line Business Survival Guide in Management & Marketing Featuring the Wall Street Journal Interactive Edition by : Budi Martokoesoemo

Download or read book The On-Line Business Survival Guide in Management & Marketing Featuring the Wall Street Journal Interactive Edition written by Budi Martokoesoemo and published by Wiley. This book was released on 1998-01-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Worst-Case Scenario Business Survival Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470588500
Total Pages : 148 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Worst-Case Scenario Business Survival Guide by : David Borgenicht

Download or read book The Worst-Case Scenario Business Survival Guide written by David Borgenicht and published by John Wiley & Sons. This book was released on 2009-10-29 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book could save your business! Since 1999, the Worst-Case Scenario survival handbooks have provided readers with real answers for the most extreme situations. Now, in a time of economic crisis, the bestselling series returns with a new, real-world guide to avoiding the worst business cataclysms. Here, you'll find solutions for the most dangerous, deadly situations your business will ever encounter-whether those crises relate to finance, human resources, strategy, sales and marketing, or the executive suite. This book is no joke-and you won't find any buzzwords or fables about fictitious CEOs in here-just expert advice and step-by-step info on what to do when you're facing a true business nightmare. You'll learn how to Stay in business when you can't make payroll Fend off an employee coup Perform emergency surgery on your overhead Deal with nightmare customers And much, much more Until now, there's never been a clear, step-by-step guide to dealing with the sudden turns for the worst that can doom your business. The Worst-Case Scenario Business Survival Guide provides you the answers you need when disaster strikes-and what you must know to avoid the next one.

101 Survival Tips for Your Business

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Author :
Publisher : Allen & Unwin
ISBN 13 : 9781865086361
Total Pages : 260 pages
Book Rating : 4.0/5 (863 download)

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Book Synopsis 101 Survival Tips for Your Business by : Andrew Griffiths

Download or read book 101 Survival Tips for Your Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: These top business, financial, legal, marketing, and personal tips will enable small businesses to avoid the common mistakes that result in the failure of 80 percent of new businesses within their first two years. Included are creative ideas for owners to help build better relationships with suppliers, staff, and customers, as well as motivational advice to successfully navigating through the most common business hazards. A source of inspiration and guidance, each survival tip and recommended course of action is based on years of experience and the successes of businesses around the world.

The Canadian Small Business Survival Guide

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Author :
Publisher : Dundurn
ISBN 13 : 1770701109
Total Pages : 297 pages
Book Rating : 4.7/5 (77 download)

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Book Synopsis The Canadian Small Business Survival Guide by : Benj Gallander

Download or read book The Canadian Small Business Survival Guide written by Benj Gallander and published by Dundurn. This book was released on 2002-04-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone contemplating starting a small business with potential sales of a few thousand dollars up to the two million level, and for those who currently run their own businesses, this is the most comprehensive, up-to-date guide available. The Canadian Small Business Survival Guide will not only instruct beginners whose business knowledge is limited, but also provide a wealth of interesting information for experienced entrepreneurs. The author has covered every imaginable facet of running a successful business. The topics include: types of business, financing, government assistance, locations, franchises, and marketing. One section, presented with step-by-step instructions, explains how to prepare necessary financial statements and business plans. The book also includes charts, checklists, exhibits, graphs, and tables that are indispensable for entrepreneurs and for those seeking a business loan. 10th Printing - over 25,000 sold Most popular book on small business in Canada This edition completely revised and updated - contains new sections on computers and the Internet

The New Manager’s Survival Guide: Everything You Need to Know to Succeed in the Corporate World

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259589765
Total Pages : 334 pages
Book Rating : 4.2/5 (595 download)

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Book Synopsis The New Manager’s Survival Guide: Everything You Need to Know to Succeed in the Corporate World by : Steven Haines

Download or read book The New Manager’s Survival Guide: Everything You Need to Know to Succeed in the Corporate World written by Steven Haines and published by McGraw Hill Professional. This book was released on 2016-05-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an experienced employee in a first time managerial role or a complete business novice, this guide has everything you need to excel in your field Written in a style designed to help you grasp concepts quickly and effectively, The New Manager’s Survival Guide provides the information and tools you need to create a solid team, department, or company. It helps you advance your career by covering the nuts and bolts of managing a business, which is not often taught in business classes and which even experienced managers sometimes need to brush up on. You will learn the ins and outs of management, including understanding organizational design, building and utilizing teams, using data to make smart decisions, crafting strategy, creating product plans, and managing people up, down, or across organizational lines. In addition, the book provides new tools for supervisory managers who aren’t familiar with the important practice of coaching. Plus, a self-assessment instrument helps you determine your knowledge level beforehand, so you can skip the parts you have already mastered and/or focus more deeply on practices you need work on.

The Indie Band Survival Guide, 2nd Ed.

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Author :
Publisher : Macmillan
ISBN 13 : 1250010756
Total Pages : 402 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Indie Band Survival Guide, 2nd Ed. by : Randy Chertkow

Download or read book The Indie Band Survival Guide, 2nd Ed. written by Randy Chertkow and published by Macmillan. This book was released on 2012-09-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to achieve success in the music industry, even without a record label, taking readers through the process of recording, distributing, marketing, and selling music with the help of the Internet.

The Fashion Designer Survival Guide

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Author :
Publisher : Barrons Educational Services
ISBN 13 : 150626560X
Total Pages : 289 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis The Fashion Designer Survival Guide by : Mary Gehlhar

Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Barrons Educational Services. This book was released on 2021-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad

The Social Media Survival Guide

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Author :
Publisher : Linden Publishing
ISBN 13 : 1610350170
Total Pages : 389 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Social Media Survival Guide by : Deltina Hay

Download or read book The Social Media Survival Guide written by Deltina Hay and published by Linden Publishing. This book was released on 2011-01-05 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to the ever-evolving tools of social media, this handbook details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.