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Author : A. S. Narag
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (17 download)
Download or read book Marketing Strategy for Vegetable Oil in India written by A. S. Narag and published by . This book was released on 1981 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. S. Narag
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (38 download)
Download or read book Marketing Strategy for Vegetable Oils in India written by A. S. Narag and published by . This book was released on 1981 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abhinandan Jain
Publisher :
ISBN 13 : 9781526440396
Total Pages : pages
Book Rating : 4.4/5 (43 download)
Download or read book GEF India Private Limited written by Abhinandan Jain and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011, Mr. Kapil the Brand Manager of GEF was reviewing the launch of the recently introduced (February 2010) refined vegetable cooking oil brand, Freedom Refined Sunflower Oil, in Andhra Pradesh to prepare a marketing plan for the coming year. The brand was introduced by GEF, a company set up in 2009 by an entrepreneur, in Andhra Pradesh. The company itself was set up with considerable investment in plant and machinery. The brand was introduced with a little market research and considerable promotion and distribution expenditure. The launch results showed that the brand had done very well and surpassed the sales targets set for the first year of introduction. The Brand manager was planning a market research study to understand the brand health for deciding the future course of action. The case describes the edible oil industry in India and AP; setting up and initial thinking about the strategy of GEF and branding; some research done to decide the critical differentiating elements of marketing plan (name, packaging, and advertising) and the marketing plan for the brand. The case also provides information about the performance of the brand since the launch till the end of the year 2010. The task for the student is to evaluate the strategy, the launch marketing plan and think about the future research needs for deciding the marketing strategy and plan for the next year.
Author : Dr. Pritesh Shukla
Publisher : Lulu.com
ISBN 13 : 1365038874
Total Pages : 299 pages
Book Rating : 4.3/5 (65 download)
Download or read book Rural Marketing strategies for FMCG products written by Dr. Pritesh Shukla and published by Lulu.com. This book was released on 2016-06-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.
Author : Ramanuj Majumdar
Publisher : Allied Publishers
ISBN 13 : 9788170234388
Total Pages : 244 pages
Book Rating : 4.2/5 (343 download)
Download or read book Marketing Strategies written by Ramanuj Majumdar and published by Allied Publishers. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusses on the evolving Indian market with the advent of liberalization in July 1991.
Author : Abhinandan Jain
Publisher :
ISBN 13 : 9781526440631
Total Pages : pages
Book Rating : 4.4/5 (46 download)
Download or read book GEF India Private Limited written by Abhinandan Jain and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, GEF was reviewing the launch plan for the first brand, Freedom Refined Sunflower Oil, of the company. The review of the launch plan was done in the context of the overall business strategy and the investment of INR 150 crores in plant and machinery. The case briefly profiles the entrepreneur and describes the overall business strategy, including the company's thinking on brand architecture. The case provides details of the launch plan for Freedom including the process for arriving at the key decisions for the success of the brand. The key decisions were brand name, packaging, advertising, sales promotion and distribution. Information in the case includes: edible oil market in India, South India and Andhra Pradesh (AP) as well as details of edible oil market situation in AP. The latter includes: household penetration of edible oils, competition and market shares, positioning, messages, and media usage of different competitors in AP. Students are challenged to understand and evaluate the launch plan of Freedom and each of the key decisions on brand name, price, package, advertising, sales promotion and distribution in the context of the business strategy constrained by resources at the command of the newly formed company.
Author : Aruna Chandra
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143903
Total Pages : 216 pages
Book Rating : 4.1/5 (439 download)
Download or read book India Business written by Aruna Chandra and published by Paramount Market Publishing. This book was released on 2002 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in India isn't easy but it presents an important opportunity for today's global marketer. India is second only to China among the countries the U.S. Department of Commerce calls Big Emerging Markets. India Business provides up-to-date information on:-- The middle class Indian consumer.-- Specific industry sectors in India including information technology, services, and retailing.-- Urban markets in India.-- Politics and the Indian economy.-- Strategies for market entry, marketing, advertising, and promotion.-- Resources of business information in the U.S. and in India.Vignettes throughout the book bring a human face to the country and Indian business practices. Adding depth are three interviews with executives who have several years of on-the-ground experience in India, marketing their companies' products and making things happen.You get practical advice from authors who are writing about their native land of India and have years of experience consulting with international businesses. Three long-term and short-term economic scenarios are supplemented with a checklist of what to watch for and the authors' assessment of the most likely economic scenarios. You learn the pros and cons so you can consider the Indian market with fresh information, but a realistic point of view.
Author :
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (243 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1964 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)
Download or read book Export Marketing Strategy for Herbal Products and Ayurvedic Drugs written by and published by . This book was released on 2007 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438723024
Total Pages : 299 pages
Book Rating : 4.4/5 (387 download)
Download or read book India Investment and Business Guide written by IBP USA and published by Lulu.com. This book was released on 2009-03-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: India Investment and Business Guide - Strategic and Practical Information
Author : DR.V.BHARGAVI REDDY
Publisher : Lulu.com
ISBN 13 : 1365016269
Total Pages : 248 pages
Book Rating : 4.3/5 (65 download)
Download or read book RURAL MARKETING STRATEGIES- The Role of Micro Finance (With Special reference to HUL Shakti) written by DR.V.BHARGAVI REDDY and published by Lulu.com. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Allied Publishers
ISBN 13 : 9780821342770
Total Pages : 258 pages
Book Rating : 4.3/5 (427 download)
Download or read book The Indian Oilseed Complex written by and published by Allied Publishers. This book was released on 1998-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1426 pages
Book Rating : 4.3/5 (21 download)
Download or read book A.E. Res written by and published by . This book was released on 1986 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Per Pinstrup-Andersen
Publisher : Cornell University Press
ISBN 13 : 9780801475566
Total Pages : 268 pages
Book Rating : 4.4/5 (755 download)
Download or read book Case Studies in Food Policy for Developing Countries: Institutions and international trade policies written by Per Pinstrup-Andersen and published by Cornell University Press. This book was released on 2009 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The food problems now facing the world-scarcity and starvation, contamination and illness, overabundance and obesity-are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? The authors of the more than sixty international case studies contained in these books approach the food system with a multidisciplinary perspective. In three volumes that serve as valuable teaching tools, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental science, medicine, and geography to create a holistic picture of the state of the world's food systems today. The authors focus in on specific cases from all corners of the globe to cover topics including drought and soil conservation; land allocation and cooperative marketing efforts; and food safety measures and advertising policies. In documenting past successes and failures, these case studies provide a valuable foundation for future research and efforts to create truly successful and sustainable food policy."--Pub. desc.
Author :
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (121 download)
Download or read book Situation and Outlook Report written by and published by . This book was released on 1986 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1272 pages
Book Rating : 4.3/5 (243 download)
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1972 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
