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Author : A. S. Narag
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (17 download)
Download or read book Marketing Strategy for Vegetable Oil in India written by A. S. Narag and published by . This book was released on 1981 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. S. Narag
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (38 download)
Download or read book Marketing Strategy for Vegetable Oils in India written by A. S. Narag and published by . This book was released on 1981 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abhinandan Jain
Publisher :
ISBN 13 : 9781526440396
Total Pages : pages
Book Rating : 4.4/5 (43 download)
Download or read book GEF India Private Limited written by Abhinandan Jain and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011, Mr. Kapil the Brand Manager of GEF was reviewing the launch of the recently introduced (February 2010) refined vegetable cooking oil brand, Freedom Refined Sunflower Oil, in Andhra Pradesh to prepare a marketing plan for the coming year. The brand was introduced by GEF, a company set up in 2009 by an entrepreneur, in Andhra Pradesh. The company itself was set up with considerable investment in plant and machinery. The brand was introduced with a little market research and considerable promotion and distribution expenditure. The launch results showed that the brand had done very well and surpassed the sales targets set for the first year of introduction. The Brand manager was planning a market research study to understand the brand health for deciding the future course of action. The case describes the edible oil industry in India and AP; setting up and initial thinking about the strategy of GEF and branding; some research done to decide the critical differentiating elements of marketing plan (name, packaging, and advertising) and the marketing plan for the brand. The case also provides information about the performance of the brand since the launch till the end of the year 2010. The task for the student is to evaluate the strategy, the launch marketing plan and think about the future research needs for deciding the marketing strategy and plan for the next year.
Author : Ramanuj Majumdar
Publisher : Allied Publishers
ISBN 13 : 9788170234388
Total Pages : 244 pages
Book Rating : 4.2/5 (343 download)
Download or read book Marketing Strategies written by Ramanuj Majumdar and published by Allied Publishers. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusses on the evolving Indian market with the advent of liberalization in July 1991.
Author : Abhinandan Jain
Publisher :
ISBN 13 : 9781526440631
Total Pages : pages
Book Rating : 4.4/5 (46 download)
Download or read book GEF India Private Limited written by Abhinandan Jain and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, GEF was reviewing the launch plan for the first brand, Freedom Refined Sunflower Oil, of the company. The review of the launch plan was done in the context of the overall business strategy and the investment of INR 150 crores in plant and machinery. The case briefly profiles the entrepreneur and describes the overall business strategy, including the company's thinking on brand architecture. The case provides details of the launch plan for Freedom including the process for arriving at the key decisions for the success of the brand. The key decisions were brand name, packaging, advertising, sales promotion and distribution. Information in the case includes: edible oil market in India, South India and Andhra Pradesh (AP) as well as details of edible oil market situation in AP. The latter includes: household penetration of edible oils, competition and market shares, positioning, messages, and media usage of different competitors in AP. Students are challenged to understand and evaluate the launch plan of Freedom and each of the key decisions on brand name, price, package, advertising, sales promotion and distribution in the context of the business strategy constrained by resources at the command of the newly formed company.
Author : M. Anil Ramesh
Publisher : Emerald Group Publishing
ISBN 13 : 1787567575
Total Pages : 229 pages
Book Rating : 4.7/5 (875 download)
Download or read book Start-up Marketing Strategies in India written by M. Anil Ramesh and published by Emerald Group Publishing. This book was released on 2019-07-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Author : Jagdish N. Sheth
Publisher : FT Press
ISBN 13 : 0134292847
Total Pages : 260 pages
Book Rating : 4.1/5 (342 download)
Download or read book Breakout Strategies for Emerging Markets written by Jagdish N. Sheth and published by FT Press. This book was released on 2016-06-27 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch
Author : Rajaveni Narayanasamy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book A Study on Consumer Brand Preference on the Consumption of Cooking Oil of Various Income Groups in Chennai written by Rajaveni Narayanasamy and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian markets from low-involvement to high-involvement product categories have been experiencing sweeping changes in the past decade. Changing lifestyles, fragmented market segments and consumer preferences, and intense competition from the brands of multinational corporations (MNCs) have made branding strategies a prerequisite for marketing success. India has been going through radical changes in the marketing arena in the last decade. Globalization in terms of multinational corporation (MNC) brands entering Indian markets, the emergence of young professionals in urban areas, the opening up of luxury and leisure markets, the impact of mass media and the influence of Westernization are some of the critical aspects which have forced Indian marketers to adopt branding strategies. These strategies have been formulated against the backdrop of an Indian culture which is strongly entrenched in the consumer psyche, and amidst changes in the social environment. Each year, India consumes over 10 million tonnes of edible oils. Edible oils have a high penetration of 90% in India. However, per capita consumption of edible oils is around 11 kg per year. The Indian edible oil market is the world's fourth-largest after the USA, China and Brazil. A growing population, increasing rate of consumption and increasing per capita income are accelerating the demand for edible oil in India. This paper analyses the trend in edible oil consumption and also attempt has been made by the researcher to assess the consumer behavior on consumption of edible oils from various income groups. In India, most vegetable oil is purchased by household or industrial buyers (food processors, restaurants and hotels) for frying or baking needs and is sold as loose oil or vanaspati (partially hydrogenated vegetable oil). Only a small percentage of edible oils are sold in branded form at the retail level. Therefore Efforts will be made by the researcher to find out what kind of edible oil people consume, since there are varieties of edible oil like Palm oil, soya bean oil, mustard oil, groundnut oil, rice barn, and cotton seed oil and so on. For this purpose the researcher would be undertaking a survey taking using a pre planned structured questionnaire to test the influence factors of the customers to buying a particular brand of oil, to buy particular edible oil, amount of consumption, point of purchase and so on. Cluster sampling technique will be followed as customers of edible oil from high income, middle income and low income will be considered for this study. Based on the responses the researcher will have an idea about the fastest moving and the most preferred brand of edible oil , choice of a particular variety of edible oil , amount of consumption of edible oil and so on , most importantly all these information will be gathered based on the demographic profile of the consumers based on income composition.
Author : DR.V.BHARGAVI REDDY
Publisher : Lulu.com
ISBN 13 : 1365016269
Total Pages : 248 pages
Book Rating : 4.3/5 (65 download)
Download or read book RURAL MARKETING STRATEGIES- The Role of Micro Finance (With Special reference to HUL Shakti) written by DR.V.BHARGAVI REDDY and published by Lulu.com. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)
Download or read book Export Marketing Strategy for Herbal Products and Ayurvedic Drugs written by and published by . This book was released on 2007 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrei Panibratov
Publisher : Routledge
ISBN 13 : 1317447476
Total Pages : 477 pages
Book Rating : 4.3/5 (174 download)
Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Routledge. This book was released on 2017-03-16 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 359 pages
Book Rating : 4.5/5 (225 download)
Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author : S.Neelamegham
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Author : S. Shanmugasundaram
Publisher : I K International Pvt Ltd
ISBN 13 : 9381141932
Total Pages : 250 pages
Book Rating : 4.3/5 (811 download)
Download or read book Export Challenges and Strategies in Indian Industry written by S. Shanmugasundaram and published by I K International Pvt Ltd. This book was released on 2012-10-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entering an export business requires careful planning, management commitment, knowledge on capital and market know-how, competitive pricing strategy and access to quality products. Export Challenges and Strategies in Indian Industry covers a wide range of topics relating to export business in India, viz., production challenges, procurement challenges, technological challenges, cost challenges, supply chain challenges, HR challenges, financial challenges, quality challenges, research & development challenges, international pricing challenges, infrastructure challenges, government policy challenges, international packing and marketing challenges, export shipping challenges, export marketing, WTO related issues, trade and non-trade barriers, market survey, India’s export potential, export competitiveness, market-related issues, policy issues, issues from Indian standard, issues relating to foreign direct investment, labour issues, and so on. This volume is an attempt to augment the existing resources on export business.
Download or read book Foreign Agriculture written by and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald L. Brady
Publisher : Routledge
ISBN 13 : 1317471202
Total Pages : 416 pages
Book Rating : 4.3/5 (174 download)
Download or read book Essentials of International Marketing written by Donald L. Brady and published by Routledge. This book was released on 2014-12-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
