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Author : Peter J. LaPlaca
Publisher : Marketing Classics Press
ISBN 13 : 1613112270
Total Pages : 219 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Strategies for A Tough Environment written by Peter J. LaPlaca and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter J. LaPlaca
Publisher :
ISBN 13 :
Total Pages : 211 pages
Book Rating : 4.:/5 (463 download)
Download or read book Marketing Strategies for a Tough Environment written by Peter J. LaPlaca and published by . This book was released on 1980 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book Marketing Strategies for a Tough Environment written by and published by . This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert C. Blattberg
Publisher : World Scientific
ISBN 13 : 9814287067
Total Pages : 332 pages
Book Rating : 4.8/5 (142 download)
Download or read book Perspectives on Promotion and Database Marketing written by Robert C. Blattberg and published by World Scientific. This book was released on 2010 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing
Author : John C. Rogers III
Publisher : Springer
ISBN 13 : 3319169378
Total Pages : 638 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : John J. Burnett
Publisher : John Wiley & Sons
ISBN 13 : 047179189X
Total Pages : 340 pages
Book Rating : 4.4/5 (717 download)
Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author : Dr.D.David Winster Praveenraj
Publisher : Archers & Elevators Publishing House
ISBN 13 : 939495824X
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Changing Marketing Environment written by Kenneth L. Bernhardt and published by . This book was released on 1981 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nick Johnson
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780134084503
Total Pages : 0 pages
Book Rating : 4.0/5 (845 download)
Download or read book The Future of Marketing written by Nick Johnson and published by Financial Times/Prentice Hall. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This "by marketers, for marketers" guide will help you anticipate and respond to non-stop changes in channels, media, organizations, technologies, markets, products, services -- and most important of all -- customers
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317939069
Total Pages : 483 pages
Book Rating : 4.3/5 (179 download)
Download or read book Marketing Planning in a Total Quality Environment written by William Winston and published by Routledge. This book was released on 2020-02-27 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 1136379525
Total Pages : 330 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2008-02-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike.
Author : Rajagopal
Publisher : Springer
ISBN 13 : 3030119114
Total Pages : 288 pages
Book Rating : 4.0/5 (31 download)
Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author : Paul W. Dobson
Publisher : John Wiley & Sons
ISBN 13 : 1405142367
Total Pages : 264 pages
Book Rating : 4.4/5 (51 download)
Download or read book Strategic Management written by Paul W. Dobson and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly popular introduction to strategic management has nowbeen revised to take account of the latest developments in thefield. New edition of a highly popular introduction to strategicmanagement. Provides a clear framework for understanding the issues incorporate strategy, supported by current case examples. Revised to take account of the latest development in thefield. Now features twelve new cases. Includes new chapters on issues relating to the resource-basedview of the firm, innovation, learning, and the ‘neweconomy’. Includes a new concluding chapter looking at present and futureissues in strategic management. Continues to combine the latest management concepts with andemphasis on current business applications and implementation.
Author : Jean Herold
Publisher : Greenwood
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (51 download)
Download or read book Marketing and Sales Management written by Jean Herold and published by Greenwood. This book was released on 1988-03-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ilan Alon
Publisher : Routledge
ISBN 13 : 1317613511
Total Pages : 866 pages
Book Rating : 4.3/5 (176 download)
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author : Albert Mubako
Publisher : diplom.de
ISBN 13 : 396067614X
Total Pages : 184 pages
Book Rating : 4.9/5 (66 download)
Download or read book Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa written by Albert Mubako and published by diplom.de. This book was released on 2017-06-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of „digital natives”, people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa. Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.
