Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Advances in Global Marketing

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Publisher : Springer
ISBN 13 : 3319613855
Total Pages : 517 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Advances in Global Marketing by : Leonidas C. Leonidou

Download or read book Advances in Global Marketing written by Leonidas C. Leonidou and published by Springer. This book was released on 2017-10-20 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Advanced Digital Marketing Strategies in a Data-Driven Era

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Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Marketing Strategy and Management

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Publisher : Bloomsbury Publishing
ISBN 13 : 1137342137
Total Pages : 553 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Marketing Strategy and Management by : Michael J. Baker

Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Innovation and Strategy

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Publisher : Emerald Group Publishing
ISBN 13 : 1787548295
Total Pages : 371 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Innovation and Strategy by : Rajan Varadarajan

Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Research Anthology on Small Business Strategies for Success and Survival

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Publisher : IGI Global
ISBN 13 : 1799891569
Total Pages : 1496 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Small Business Strategies for Success and Survival by : Management Association, Information Resources

Download or read book Research Anthology on Small Business Strategies for Success and Survival written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-06-25 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

Future of Management: Embracing Sustainability, Diversity, and Inclusivity

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040263526
Total Pages : 220 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Future of Management: Embracing Sustainability, Diversity, and Inclusivity by : Koustubh Kanti Ray

Download or read book Future of Management: Embracing Sustainability, Diversity, and Inclusivity written by Koustubh Kanti Ray and published by Taylor & Francis. This book was released on 2024-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to unparalleled challenges and opportunities, the scope of management is undergoing a profound transformation. Organisations must adapt and innovate in order to flourish in an era characterised by rapid technological advancements, climate change, shifting demographics, and evolving social norms. The three pillars of modern management— sustainability, diversity, and inclusivity—reflect a comprehensive approach that prioritises the well-being of people and the planet over short-term profits and reflects a commitment to social responsibility. In the current era of management, sustainability has emerged as a critical issue. Organisations must incorporate ethical considerations into their decision-making processes, reduce their carbon footprints, and implement eco-conscious practices as the effects of climate change become more severe. According to Paul Polman, the former CEO of Unilever, “Sustainability is not a charity; it is a business case.”

New Trends in Marketing and Consumer Science

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Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

AI-Driven Marketing Research and Data Analytics

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Global Perspectives in Marketing for the 21st Century

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Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai

Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Maximizing Commerce and Marketing Strategies through Micro-Blogging

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Publisher : IGI Global
ISBN 13 : 1466684097
Total Pages : 403 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Maximizing Commerce and Marketing Strategies through Micro-Blogging by : Burkhalter, Janée N.

Download or read book Maximizing Commerce and Marketing Strategies through Micro-Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Perspective Of The Marketing An Inter Disciplinary Approach

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Publisher : Uttkarsh Prakashan
ISBN 13 : 9391765696
Total Pages : 120 pages
Book Rating : 4.3/5 (917 download)

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Book Synopsis Perspective Of The Marketing An Inter Disciplinary Approach by : Rakesh Ahlawat & Dr.Shiv Jaggarwal

Download or read book Perspective Of The Marketing An Inter Disciplinary Approach written by Rakesh Ahlawat & Dr.Shiv Jaggarwal and published by Uttkarsh Prakashan. This book was released on 2023-05-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in interdisciplinary approach is wide in range and scope and having the understanding in this regard will definitely improve the marketing strategies by the organizations. marketing aspects and concepts has changed in different fields like in airline tourism, hospitality and general marketing in recent years after covid. this book will try to address various current and futuristic trends in “perspective of the marketing: an interdisciplinary approach” like tourism-related social media marketing, online shopping and marketing, marketing of tourism services in india, wellness tourism and many more. we are pleased to place this book before the academicians, researchers and industry practitioners with a hope that the readers will enjoy reading this book.

Development & Validation Of Model For Strategy Selection- A Comparative Study Of Kinetic Engineering Limited & Tvs Motors Limited

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Author :
Publisher : Book Rivers
ISBN 13 : 9355157835
Total Pages : 554 pages
Book Rating : 4.3/5 (551 download)

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Book Synopsis Development & Validation Of Model For Strategy Selection- A Comparative Study Of Kinetic Engineering Limited & Tvs Motors Limited by : Dr. Mayank Saxena

Download or read book Development & Validation Of Model For Strategy Selection- A Comparative Study Of Kinetic Engineering Limited & Tvs Motors Limited written by Dr. Mayank Saxena and published by Book Rivers. This book was released on 2023-01-13 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building a Sustainable Workforce in the Public Transportation Industry— A Systems Approach

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Publisher : Transportation Research Board
ISBN 13 : 0309283515
Total Pages : 209 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Building a Sustainable Workforce in the Public Transportation Industry— A Systems Approach by : Candace Blair Cronin

Download or read book Building a Sustainable Workforce in the Public Transportation Industry— A Systems Approach written by Candace Blair Cronin and published by Transportation Research Board. This book was released on 2013 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This is] "a guidebook that addresses contemporary issues in workforce development, retention, and attraction, and public transportation image management. [It] is separated into modules that may be used independently or together [...]. Information across the modules is in the form of example successful programs, state-of-the-art initiatives, industry effective practices, and directions to implement and measure those practices. The results of this research may be used by human resource professionals and transportation policy makers in implementing more effective human resource business-planning processes"--Foreword.

Marketing Innovations in the Automotive Industry

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Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 202 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Marketing Innovations in the Automotive Industry by : Elena Candelo

Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Proceedings of the 20th International Conference on Computing and Information Technology (IC2IT 2024)

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Author :
Publisher : Springer Nature
ISBN 13 : 3031585615
Total Pages : 172 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Proceedings of the 20th International Conference on Computing and Information Technology (IC2IT 2024) by : Phayung Meesad

Download or read book Proceedings of the 20th International Conference on Computing and Information Technology (IC2IT 2024) written by Phayung Meesad and published by Springer Nature. This book was released on with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Australasian Conference on Information Systems 2018

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Publisher : UTS ePRESS
ISBN 13 : 064812424X
Total Pages : 856 pages
Book Rating : 4.6/5 (481 download)

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Book Synopsis Australasian Conference on Information Systems 2018 by : Australasian Conference on Information Systems

Download or read book Australasian Conference on Information Systems 2018 written by Australasian Conference on Information Systems and published by UTS ePRESS. This book was released on 2018-01-01 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: