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Agile Marketing

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 1398605115
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Agile Marketing by : Neil Perkin

Download or read book Agile Marketing written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

Affiliate Marketing Explained

Author : Neil Elliott
Publisher : Neil Elliott
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Affiliate Marketing Explained by : Neil Elliott

Download or read book Affiliate Marketing Explained written by Neil Elliott and published by Neil Elliott. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlock the world of passive income with our beginner-friendly guide to affiliate marketing. Whether you're a complete novice or looking to enhance your digital prowess, this ebook provides a concise introduction to the fundamentals of affiliate marketing. Dive into the strategies, tools, and tips that successful affiliates use to generate income online. Empower yourself with the knowledge to navigate the affiliate landscape and embark on a journey toward financial freedom. Start earning while you learn – your gateway to a lucrative online venture begins here!"

EBOOK: Marketing: The Core

Author : KERIN
Publisher : McGraw Hill
ISBN 13 : 1526864967
Total Pages : 608 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Marketing: The Core by : KERIN

Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core

Advocate Marketing

Author : Barbara Thomas
Publisher : FT Press
ISBN 13 : 0134496825
Total Pages : 242 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Advocate Marketing by : Barbara Thomas

Download or read book Advocate Marketing written by Barbara Thomas and published by FT Press. This book was released on 2016-02-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.

Loved

Author : Martina Lauchengco
Publisher : John Wiley & Sons
ISBN 13 : 1119704367
Total Pages : 294 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Loved by : Martina Lauchengco

Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-03-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

River, The Machine

Author : Manuel Sbdar
Publisher : Ediciones Granica
ISBN 13 : 9506419418
Total Pages : 313 pages
Book Rating : 4.5/5 (64 download)

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Book Synopsis River, The Machine by : Manuel Sbdar

Download or read book River, The Machine written by Manuel Sbdar and published by Ediciones Granica. This book was released on 2018-01-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two headers in the area do not always score a goal. Goals, triumphs and sports successes are the result of an undecipherable, multivariable and very complex equation. However, there is not even a positive balancing of all those variables that secures that the ball strikes the net. There is always a fair amount of luck. Since we are talking about a zero-sum game – one wins and the other necessarily loses – success or failure cannot be exclusively measured according to sports results. Who would not like to win on Sunday? However, to win every Sunday on the game field is desirable – perhaps necessary – but not enough. As it also is not enough having a surplus balance every year. We have created a model of indicators and analysis to measure and understand the management of the passing years, by connecting the management to the sports results and the social initiatives. Intentions without management are nothing but intentions, but management without results is nothing but management. In this book we have focused on the interpretation of three elements as an indivisible unit: Cups, Surplus and Social Commitment, an ideal formulation for a perfect equation.

Marketing Strategy

Author : Mark E. Hill
Publisher : SAGE
ISBN 13 : 141298730X
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Marketing Strategy by : Mark E. Hill

Download or read book Marketing Strategy written by Mark E. Hill and published by SAGE. This book was released on 2012-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy: The Thinking Involved.

Marketing Information

Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Information by : Michael R. Oppenheim

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Marketing Management

Author : Christie L. Nordhielm
Publisher : John Wiley & Sons
ISBN 13 : 1118014553
Total Pages : 434 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing Management by : Christie L. Nordhielm

Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Ultimate Guide to Social Media Marketing

Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Positive Impact Magazine

Author : Charity Beck
Publisher : Positive Impact Magazine
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4./5 ( download)

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Book Synopsis Positive Impact Magazine by : Charity Beck

Download or read book Positive Impact Magazine written by Charity Beck and published by Positive Impact Magazine. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our mission is to be a multimedia resource for sharing stories, ideas and actions that inspire, educate, motivate and provide solutions that will result in a worldwide movement of positive change.

Marketing Communications

Author : Paul Russell Smith
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442651
Total Pages : 736 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Marketing Communications by : Paul Russell Smith

Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Deal Makers

Author : Tiffany Kemp
Publisher : Ecademy Press
ISBN 13 : 1908746734
Total Pages : 281 pages
Book Rating : 4.9/5 (87 download)

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Book Synopsis Deal Makers by : Tiffany Kemp

Download or read book Deal Makers written by Tiffany Kemp and published by Ecademy Press. This book was released on 2013 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this straightforward look at how contracts are used in everyday business life, you'll find this book an invaluable and very readable companion to your commercial negotiations.

Sport, Media, Culture

Author : ALINA BERNSTEIN
Publisher : Routledge
ISBN 13 : 1136344845
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Sport, Media, Culture by : ALINA BERNSTEIN

Download or read book Sport, Media, Culture written by ALINA BERNSTEIN and published by Routledge. This book was released on 2012-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland.

All We Have Is the Story

Author : James Kelman
Publisher : PM Press
ISBN 13 :
Total Pages : 369 pages
Book Rating : 4.8/5 (874 download)

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Book Synopsis All We Have Is the Story by : James Kelman

Download or read book All We Have Is the Story written by James Kelman and published by PM Press. This book was released on 2024-04-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novelist, playwright, essayist, and master of the short story. Artist and engaged working-class intellectual; husband, father, and grandfather as well as committed revolutionary activist. From his first publication (a short story collection An Old Pub Near the Angel on a tiny American press) through his latest novel (God's Teeth and other Phenomena) and work with Noam Chomsky (Between Thought and Expression Lies a Lifetime—both published on a slightly larger American press), All We Have Is the Story chronicles the life and work—to date—of “Probably the most influential novelist of the post-war period.” (The Times) Drawing deeply on a radical tradition that is simultaneously political, philosophical, cultural, and literary, James Kelman articulates the complexities and tensions of the craft of writing; the narrative voice and grammar; imperialism and language; art and value; solidarity and empathy; class and nation state; and. above all, that it begins and ends with the story. “One of the things the establishment always does is isolate voices of dissent and make them specific—unique if possible. It's easy to dispense with dissent if you can say there's him in prose and him in poetry. As soon as you say there's him, him, and her there, and that guy here and that woman over there, and there's all these other writers in Africa, and then you've got Ireland, the Caribean—suddenly there's this kind of mass dissent going on, and that becomes something dangerous, something that the establishment won't want people to relate to and go Christ, you're doing the same as me. Suddenly there's a movement going on. It's fine when it's all these disparate voices; you can contain that. The first thing to do with dissent is say ‘You're on your own, you're a phenomenon.’ I'm not a phenomenon at all: I'm just a part of what's been happening in prose for a long, long while.” —James Kelman from a 1993 interview

Democracy at Work in an Indian Industrial Cooperative

Author : Richard W. Franke
Publisher : Cornell University Press
ISBN 13 : 1501717553
Total Pages : 272 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Democracy at Work in an Indian Industrial Cooperative by : Richard W. Franke

Download or read book Democracy at Work in an Indian Industrial Cooperative written by Richard W. Franke and published by Cornell University Press. This book was released on 2018-05-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors tell the story of a democratic workers' cooperative that makes hand-rolled cigarettes, known as "beedis," in the unorganized sector of a fiercely competitive capitalist economy in India. For decades, beedi workers have been among the most exploited and impoverished of India's work force. In 1969, in the southwestern Indian state of Kerala, several thousand workers banded together to form a worker-owned beedi cooperative. The authors argue that their skill and determination, combined with Kerala's generally leftist political culture, allowed them to beat the odds. The cooperative surprised the private sector beedi barons by creating an enterprise that has lasted and prospered, offering the best wages and benefits in the business, while making a profit and contributing to the local economy.The authors analyze the major features of the cooperative, assessing its overall structure, worker-elected management, shop floor democracy, and progress in providing a better life for its worker-owners. Tensions are also discussed, including the complaints of women workers and the need for diversification from tobacco.

Marketing Squad

Author : Yellow Pencil Marketing Notebooks
Publisher :
ISBN 13 : 9781082086922
Total Pages : 122 pages
Book Rating : 4.0/5 (869 download)

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Book Synopsis Marketing Squad by : Yellow Pencil Marketing Notebooks

Download or read book Marketing Squad written by Yellow Pencil Marketing Notebooks and published by . This book was released on 2019-07-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Awesome Marketing Lined Notebook is a beautiful portable Marketing notebook for marketer, marketing major and marketing teacher.This unique notebook makes a great gift for marketers. Looking for marketing major graduation gift? This is the gift for you! Awesome Marketing gag gift! Size: 6 x 9" 120 ruled pages Soft matte cover Crisp white paper