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Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)
Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cristina Vaz de Almeida
Publisher : Vida Economica Editorial
ISBN 13 : 9897680446
Total Pages : 20 pages
Book Rating : 4.8/5 (976 download)
Download or read book Marketing Social & Responsabilidade Social em Organizações Sem Fins Lucrativos written by Cristina Vaz de Almeida and published by Vida Economica Editorial. This book was released on 2015-07-13 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Os que aderiram e participaram neste Livro: «Com a missão claramente definida, a APAV rege-se por um plano estratégico de desenvolvimento, regra geral com a mesma duração dos protocolos/contratos com o Estado, e que define de forma clara e objetiva as grandes metas a atingir a quatro ou cinco anos, e que se concretiza em cada plano anual de atividades. Uma das componentes do plano estratégico é do marketing social.» Associação Portuguesa de Apoio à Vítima «Não são só as pessoas com deficiência motora ou mobilidade reduzida que têm obrigação de se adaptar ao meio envolvente, mas é a sociedade que deve garantir a estas pessoas todas as condições de participação.» Associação Salvador «O contexto do marketing social não é o do mercado, com uma procura solvente e uma oferta a remunerar, embora o tenha em conta, mas sim o das necessidades e potencialidades humanas: no conjunto das necessidades incluem-se as solventes e, prioritariamente, as não solventes; nas potencialidades, incluem-se não só aquela oferta e o seu potencial de desenvolvimento mas também as capacidades humanas e recursos vários que atuam sem remuneração; Caritas Relativamente aos idosos, os resultados das Terapias Assistidas por Animais (TAA) e das Atividades Assistidas por Animais (AAA),têm-se manifestado quer ao nível da saúde física e psíquica quer ao nível da despesa em médicos e medica¬mentos, quer ainda ao nível da dependência de terceiros para as suas necessidades vitais. Mesmo idosos em depressão profunda, sem interesse pela vida e acamados há muito tempo, passaram a levar uma vida ativa normal, atendendo às suas ida¬des, e deixaram de depender de antidepressivos e de terceiras pessoas. Pravi Estrutura da obra: - O contributo da Cáritas para uma sociedade mais justa e equilibrada - O que é o marketing - Valores & tendências nacionais e mundiais no século XXI - O que é o marketing social e a sua relação com a responsabilidade social - Determinantes da saúde - Situação em Portugal - Responsabilidade social - Identificação dos intervenientes - Fatores externos - Causas ambientais - Segmentação - Causas sociais de acordo com as mudanças pretendidas - Implementação - Ferramentas e ações - Exemplos de campanhas de marketing social -A PRAVI e a sua aposta nos benefícios da interação homem-animal - Monitorização - Conclusões - Onde começa a cidadania Público-alvo: útil a muitos destinatários que entendem o Marketing Social como uma ferramenta de cidadania.
Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Religacion Press. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251390444
Total Pages : 80 pages
Book Rating : 4.2/5 (513 download)
Download or read book written by and published by Food & Agriculture Org.. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440804052
Total Pages : 1028 pages
Book Rating : 4.4/5 (48 download)
Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Author : Gasc¢-Hernandez, Mila
Publisher : IGI Global
ISBN 13 : 160566135X
Total Pages : 438 pages
Book Rating : 4.6/5 (56 download)
Download or read book Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World written by Gasc¢-Hernandez, Mila and published by IGI Global. This book was released on 2009-02-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Author : Ronald Z Carvalho
Publisher : NBL Editora
ISBN 13 : 9788521310532
Total Pages : 116 pages
Book Rating : 4.3/5 (15 download)
Download or read book Marketing written by Ronald Z Carvalho and published by NBL Editora. This book was released on 1999-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Angel Villagrá Rubio
Publisher : Editorial CSIC - CSIC Press
ISBN 13 : 9788400086404
Total Pages : 774 pages
Book Rating : 4.0/5 (864 download)
Download or read book Tesauro ISOC de economía written by Angel Villagrá Rubio and published by Editorial CSIC - CSIC Press. This book was released on 2008 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Author : Dr. Pardeep Kumar
Publisher : Sultan Chand & Sons
ISBN 13 : 9391820166
Total Pages : 20 pages
Book Rating : 4.3/5 (918 download)
Download or read book Principles of Marketing written by Dr. Pardeep Kumar and published by Sultan Chand & Sons. This book was released on 2023-08-18 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook “Principles of Marketing' has incorporated all the components of the syllabus of the University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This textbook has been specifically designed and written as a standard textbook for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This textbook meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written, especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of the University of Delhi.
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Author : Ivri Verbin
Publisher : Routledge
ISBN 13 : 1000225569
Total Pages : 270 pages
Book Rating : 4.0/5 (2 download)
Download or read book Corporate Responsibility in the Digital Age written by Ivri Verbin and published by Routledge. This book was released on 2020-11-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only option in the twenty-first-century post-COVID-19 world, and guides readers through the process of transforming their organizations with continued reference to the importance of technology. This is not a technical manual, and it is not an academic textbook: it is designed to be a quick, easily digested read. The first part looks at the current landscape – both of business and of the world in which it operates. The second part explains why corporate responsibility is the only realistic option for business in the twenty-first-century, post-COVID, and who needs to take responsibility for it. The third part is a step-by-step guide to putting principles into practice, covering: values, stakeholder engagement, employees, supply chain, environment, community, customers and marketing, and reporting and transparency. Each chapter is linked to relevant UN Sustainable Development Goals and supported by dozens of real-world examples. By the end of the book, business leaders will have understood the scope of the challenge involved in leading a truly socially and environmentally responsible organization, and, crucially, will have understood why such a course of action is not only desirable but essential. And they will also have been inspired by a sense of purpose. The book offers direct access to the processes, insights, and techniques for installing corporate responsibility throughout organizations large and small, based on the author’s many years’ experience working in government and with successful large corporations. It is up-to-date and relevant, addressing the implications of COVID-19 and the modern technological “Fourth Industrial Revolution.”
Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)
Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author : Miguélez-Juan, Blanca
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 465 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
