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Author : Course Technology Staff
Publisher : Arden Shakespeare
ISBN 13 : 9780619055523
Total Pages : pages
Book Rating : 4.0/5 (555 download)
Download or read book Marketing Slick written by Course Technology Staff and published by Arden Shakespeare. This book was released on 2001-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1473903688
Total Pages : 194 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing written by Chris Hackley and published by SAGE. This book was released on 2009-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Author : David J. Carroll
Publisher : R&L Education
ISBN 13 : 160709598X
Total Pages : 169 pages
Book Rating : 4.6/5 (7 download)
Download or read book Marketing 101 written by David J. Carroll and published by R&L Education. This book was released on 2011-05-16 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Author : Liana Evans
Publisher : Pearson Education
ISBN 13 : 0768694914
Total Pages : 471 pages
Book Rating : 4.7/5 (686 download)
Download or read book Social Media Marketing written by Liana Evans and published by Pearson Education. This book was released on 2010-06-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
Author : Karl Moore
Publisher : Taylor & Francis
ISBN 13 : 0415380804
Total Pages : 230 pages
Book Rating : 4.4/5 (153 download)
Download or read book Marketing written by Karl Moore and published by Taylor & Francis. This book was released on 2006 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties of marketing in the 21st Century are real and tangible. Which new strategy? How is success measured? Is this strategy harmonious with the corporate strategy? Customers are more sophisticated, less brand-loyal and more price sensitive. Moore and Pareek offer a way round this international minefield by creating a book that fulfils the need for management in an international context. The basic functions of marketing are explained, the role in corporate decision making examined and the importance of competitive strategies are addressed. The books addresses the following areas: *what is marketing *marketing as part of the firm's corporate strategy *the marketing mix, the 5 ps - product, pricing, promotion, place and people * STP - segmentation, targeting and positioning *Market research *Culture The book is ideal for any student, or practitioner wanting to learn the fundamentals of marketing applied in a global context.
Author : Karl Moore
Publisher : Routledge
ISBN 13 : 1135225907
Total Pages : 493 pages
Book Rating : 4.1/5 (352 download)
Download or read book Marketing: The Basics written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author : Joe Waters
Publisher : John Wiley & Sons
ISBN 13 : 1118011309
Total Pages : 336 pages
Book Rating : 4.1/5 (18 download)
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-08-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Author : William M. Pride
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing written by William M. Pride and published by South Western Educational Publishing. This book was released on 2006 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Author : Mark Lord Staff
Publisher : Arden Shakespeare
ISBN 13 : 9780619212322
Total Pages : pages
Book Rating : 4.2/5 (123 download)
Download or read book A+ Marketing Slick written by Mark Lord Staff and published by Arden Shakespeare. This book was released on 2003-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard S. Tedlow
Publisher : Routledge
ISBN 13 : 1317663012
Total Pages : 256 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Rise and Fall of Mass Marketing (RLE Marketing) written by Richard S. Tedlow and published by Routledge. This book was released on 2014-09-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author : Melody Petersen
Publisher : Sarah Crichton Books
ISBN 13 : 142994403X
Total Pages : 448 pages
Book Rating : 4.4/5 (299 download)
Download or read book Our Daily Meds written by Melody Petersen and published by Sarah Crichton Books. This book was released on 2010-07-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They've become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn't reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.
Author : Jim Cockrum
Publisher : John Wiley & Sons
ISBN 13 : 1118034716
Total Pages : 358 pages
Book Rating : 4.1/5 (18 download)
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-09-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Author : Course Technology Staff
Publisher : Arden Shakespeare
ISBN 13 : 9780619064426
Total Pages : pages
Book Rating : 4.0/5 (644 download)
Download or read book Marketing Slick written by Course Technology Staff and published by Arden Shakespeare. This book was released on 2001-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Railway Systems and Management Association
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (91 download)
Download or read book Transportation Marketing written by Railway Systems and Management Association and published by . This book was released on 1964 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anton Chuvakin
Publisher : Elsevier
ISBN 13 : 1597495395
Total Pages : 367 pages
Book Rating : 4.5/5 (974 download)
Download or read book PCI Compliance written by Anton Chuvakin and published by Elsevier. This book was released on 2009-11-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCI Compliance: Understand and Implement Effective PCI Data Security Standard Compliance, Second Edition, discusses not only how to apply PCI in a practical and cost-effective way but more importantly why. The book explains what the Payment Card Industry Data Security Standard (PCI DSS) is and why it is here to stay; how it applies to information technology (IT) and information security professionals and their organization; how to deal with PCI assessors; and how to plan and manage PCI DSS project. It also describes the technologies referenced by PCI DSS and how PCI DSS relates to laws, frameworks, and regulations. This book is for IT managers and company managers who need to understand how PCI DSS applies to their organizations. It is for the small- and medium-size businesses that do not have an IT department to delegate to. It is for large organizations whose PCI DSS project scope is immense. It is also for all organizations that need to grasp the concepts of PCI DSS and how to implement an effective security framework that is also compliant. Completely updated to follow the PCI DSS standard 1.2.1 Packed with help to develop and implement an effective security strategy to keep infrastructure compliant and secure Both authors have broad information security backgrounds, including extensive PCI DSS experience
Author : Susan Benjamin
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402216874
Total Pages : 274 pages
Book Rating : 4.4/5 (22 download)
Download or read book Instant Marketing for Almost Free written by Susan Benjamin and published by Sourcebooks, Inc.. This book was released on 2007 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1,000 marketing tactics small businesses can actually use and afford.
Author : Thomas J. Webster
Publisher : Routledge
ISBN 13 : 1315497239
Total Pages : 426 pages
Book Rating : 4.3/5 (154 download)
Download or read book Introduction to Game Theory in Business and Economics written by Thomas J. Webster and published by Routledge. This book was released on 2018-10-24 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory is the study of strategic behavior in situations in which the decision makers are aware of the interdependence of their actions. This innovative textbook introduces students to the most basic principles of game theory - move and countermove - with an emphasis on real-world business and economic applications. Students with a background in principles of economics and business mathematics can readily understand most of the material.Demonstration problems in each chapter are designed to enhance the student's understanding of the concepts presented in the text. Many chapters include non-technical applications designed to further the student's intuitive understanding of strategic behavior. Case studies help underscore the usefulness of game theory for analyzing real-world situations. Each chapter concludes with a review and questions and exercises. An online Instructor's Manual with test bank is available to professors who adopt the text.
