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Download or read book Marketing "Selling Peace of Mind" written by and published by . This book was released on 2001 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claire Whyley
Publisher : Institute for Public Policy Research
ISBN 13 : 9780853747413
Total Pages : 254 pages
Book Rating : 4.7/5 (474 download)
Download or read book Paying for Peace of Mind written by Claire Whyley and published by Institute for Public Policy Research. This book was released on 1998 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Special Small Business Problems
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.3/5 (91 download)
Download or read book Small Business Problems Involved in the Marketing of Grain and Other Commodities written by United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Special Small Business Problems and published by . This book was released on 1973 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Pritchard
Publisher : John Wiley & Sons
ISBN 13 : 1118113454
Total Pages : 288 pages
Book Rating : 4.1/5 (181 download)
Download or read book Kick Ass Business and Marketing Secrets written by Bob Pritchard and published by John Wiley & Sons. This book was released on 2011-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.
Author : Ilise Benun
Publisher : Simon and Schuster
ISBN 13 : 1440325162
Total Pages : 154 pages
Book Rating : 4.4/5 (43 download)
Download or read book The Designer's Guide To Marketing And Pricing written by Ilise Benun and published by Simon and Schuster. This book was released on 2008-03-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author : Michael Soon Lee
Publisher : John Wiley & Sons
ISBN 13 : 0470451556
Total Pages : 359 pages
Book Rating : 4.4/5 (74 download)
Download or read book Cross-Cultural Selling For Dummies written by Michael Soon Lee and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Author : Tracy C. Warren
Publisher : John Wiley & Sons
ISBN 13 : 0870518712
Total Pages : 464 pages
Book Rating : 4.8/5 (75 download)
Download or read book Bull's-Eye! The Ultimate How-To Marketing and Sales Guide for CPAs written by Tracy C. Warren and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.
Author :
Publisher :
ISBN 13 :
Total Pages : 1332 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author : United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (555 download)
Download or read book Gasoline Retail Marketing Practices written by United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business and published by . This book was released on 1979 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lydia Michael
Publisher : Kogan Page Publishers
ISBN 13 : 1398611298
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)
Download or read book Brand Love written by Lydia Michael and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.
Author : R. David Whitby
Publisher : CRC Press
ISBN 13 : 1000683974
Total Pages : 437 pages
Book Rating : 4.0/5 (6 download)
Download or read book Lubricant Marketing, Selling, and Key Account Management written by R. David Whitby and published by CRC Press. This book was released on 2022-09-21 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others. Covers how and why people and companies buy lubricants. Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. Details how to identify specific target market segments and sell to key lubricant accounts. Discusses how to forecast future demand for lubricants in all types of global markets. This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.
Author : United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (327 download)
Download or read book Gasoline Retail Marketing Practices: Sioux City, Iowa, August 16, St. Louis, Mo., August 27, and Dayton, Ohio, August 28, 1979 written by United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business and published by . This book was released on 1979 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Dagys
Publisher : John Wiley & Sons
ISBN 13 : 1119648394
Total Pages : 642 pages
Book Rating : 4.1/5 (196 download)
Download or read book Starting & Running a Small Business For Canadians All-in-One For Dummies written by Andrew Dagys and published by John Wiley & Sons. This book was released on 2020-01-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tried-and-true advice, tools, and strategies to start and succeed in a small business With more Canadians yearning to start a small business—along with benefitting tax rate incentives and interesting new business opportunities—there's never been a greater need for a detailed, comprehensive guide to operating a small business. Comprising the most pertinent information from several bestselling For Dummies books on the subject, this all-encompassing guide gives you everything you need to know about successfully running a small business. Define your target market Create the perfect business plan Get to the bottom of financials Build a strong online presence and social media following From soup to nuts, this book is your recipe for small business success.
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1134076029
Total Pages : 464 pages
Book Rating : 4.1/5 (34 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author : Colin V Sowter
Publisher : Routledge
ISBN 13 : 1351753479
Total Pages : 172 pages
Book Rating : 4.3/5 (517 download)
Download or read book Marketing High Technology Services written by Colin V Sowter and published by Routledge. This book was released on 2018-02-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
