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Author : Cheryl McQueen
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Egypt written by Cheryl McQueen and published by . This book was released on 1981 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Riccardo Benzo
Publisher : SAGE
ISBN 13 : 1526422352
Total Pages : 549 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing Research written by Riccardo Benzo and published by SAGE. This book was released on 2017-11-27 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
Author : United States. Bureau of Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American University in Cairo. El-Khazindar Business Research and Case Center
Publisher : IGI Global
ISBN 13 : 9781609605834
Total Pages : 0 pages
Book Rating : 4.6/5 (58 download)
Download or read book Cases on Business and Management in the MENA Region written by American University in Cairo. El-Khazindar Business Research and Case Center and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a careful blend of conceptual, theoretical and applied research in regard to the relationship between the Middle East and North Africa region and business and management"--Provided by publisher.
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1979 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Research Report written by and published by . This book was released on 1981 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raghda El Ebrashi
Publisher : Emerald Group Publishing
ISBN 13 : 1802628738
Total Pages : 240 pages
Book Rating : 4.8/5 (26 download)
Download or read book Industry Clusters and Innovation in the Arab World written by Raghda El Ebrashi and published by Emerald Group Publishing. This book was released on 2023-06-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry clusters promote innovation in the Arab World, through collaboration among businesses, research institutions, and governments. Benefits include the creation and sharing of knowledge, professional networking, access to spill-over knowledge, and specialized talent pools.
Author : G. S. Kindra
Publisher : Routledge
ISBN 13 : 131764669X
Total Pages : 245 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. S. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author : Len Tiu Wright
Publisher : Routledge
ISBN 13 : 1134826869
Total Pages : 623 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Routledge. This book was released on 2021-06-27 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Author : Samuelson Appau
Publisher : Springer Nature
ISBN 13 : 3030772047
Total Pages : 276 pages
Book Rating : 4.0/5 (37 download)
Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Springer Nature. This book was released on 2021-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 0077148169
Total Pages : 657 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: International Marketing written by Pervez Ghauri and published by McGraw Hill. This book was released on 2014-01-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author :
Publisher :
ISBN 13 :
Total Pages : 1134 pages
Book Rating : 4.3/5 ( download)
Download or read book Quirk's Marketing Research Review written by and published by . This book was released on 2007 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110852179
Total Pages : 296 pages
Book Rating : 4.1/5 (18 download)
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Author : American University in Cairo. El-Khazindar Business Research and Case Center
Publisher : Oxford University Press
ISBN 13 : 9774167007
Total Pages : 173 pages
Book Rating : 4.7/5 (741 download)
Download or read book Entrepreneurship in the Arab World written by American University in Cairo. El-Khazindar Business Research and Case Center and published by Oxford University Press. This book was released on 2016 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of case studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will gain an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1514528606
Total Pages : 292 pages
Book Rating : 4.5/5 (145 download)
Download or read book Egypt Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2015-09-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt Investment and Business Guide Volume 1 Strategic and Practical Information
Author : IBP, Inc.
Publisher : Lulu.com
ISBN 13 : 1433071452
Total Pages : 282 pages
Book Rating : 4.4/5 (33 download)
Download or read book Egypt Energy Policy Laws and Regulations Handbook Volume 1 Strategic Information and Developments written by IBP, Inc. and published by Lulu.com. This book was released on 2014-10-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt Energy Policy Laws and Regulations Handbook Volume 1 Strategic Information and Developments
