Marketing Quality Rural Tourism

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Marketing Rural Tourism

Author : Gunjan Saxena
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710881
Total Pages : 195 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Marketing Rural Tourism by : Gunjan Saxena

Download or read book Marketing Rural Tourism written by Gunjan Saxena and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.

Rural Tourism and Sustainable Business

Author : Derek R. Hall
Publisher : Channel View Publications
ISBN 13 : 9781845410117
Total Pages : 388 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Rural Tourism and Sustainable Business by : Derek R. Hall

Download or read book Rural Tourism and Sustainable Business written by Derek R. Hall and published by Channel View Publications. This book was released on 2005-01-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a structured, edited book of nineteen Chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences

Author : Maria João Carneiro
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443898317
Total Pages : 485 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences by : Maria João Carneiro

Download or read book Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences written by Maria João Carneiro and published by Cambridge Scholars Publishing. This book was released on 2016-08-17 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.

New Directions in Rural Tourism

Author : Lesley Roberts
Publisher : Routledge
ISBN 13 : 1351915010
Total Pages : 252 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis New Directions in Rural Tourism by : Lesley Roberts

Download or read book New Directions in Rural Tourism written by Lesley Roberts and published by Routledge. This book was released on 2017-03-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood. The need for such a critical understanding is particularly crucial as rural areas experience rapid change, and as tourism is viewed as a key element of development and regeneration. This volume provides an interdisciplinary approach to new directions in rural tourism, drawing on the latest conceptual thinking and evolving strategic roles. It brings together case study exemplification from the UK, Denmark, Norway, Austria, Spain, Slovenia, Poland, New Zealand and the Caribbean. It debates such key issues as sustainability and niche marketing. The book thus provides accessible material drawn from a range of environmental and cultural contexts and focuses attention on the nature and interrelationships between local and global issues in rural tourism and development.

Towards Quality Rural Tourism

Author : European Commission. Tourism Unit
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Towards Quality Rural Tourism by : European Commission. Tourism Unit

Download or read book Towards Quality Rural Tourism written by European Commission. Tourism Unit and published by . This book was released on 1999 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rural Tourism and Recreation

Author : Lesley Roberts
Publisher : CABI
ISBN 13 : 0851995403
Total Pages : 252 pages
Book Rating : 4.8/5 (519 download)

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Book Synopsis Rural Tourism and Recreation by : Lesley Roberts

Download or read book Rural Tourism and Recreation written by Lesley Roberts and published by CABI. This book was released on 2001-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the theory and practice of tourism and recreation in rural areas in Europe. Including numerous case studies , 9 chapters cover: the changing nature of recreation and tourism provision in rural areas; the emergence of sustainability in the development debate; the different levels of policy influencing recreation and tourism development, and emphasizing the connectedness between local and global processes; the role and influence of the local community in recreation and tourism; changing patterns of tourism consumption; the changing nature of tourism supply; and the processes relating to the convergence of supply and demand.

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Handbook of Tourism and Quality-of-Life Research II

Author : Muzaffer Uysal
Publisher : Springer Nature
ISBN 13 : 3031315138
Total Pages : 590 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Handbook of Tourism and Quality-of-Life Research II by : Muzaffer Uysal

Download or read book Handbook of Tourism and Quality-of-Life Research II written by Muzaffer Uysal and published by Springer Nature. This book was released on 2023-09-23 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) travelers/tourists, (2) host communities, (3) service providers, and (4) the role of technology. The handbook helps management of tourism firms and policy makers develop specific policies and programs to ensure the most positive impact of tourism on tourists, host communities, and service providers. The comprehensive coverage of topics in this handbook makes it a state-of-the-art reference. Academics interested in QOL research in travel and tourism, tourism practitioners interested in applying the science of QOL in the tourism industry, as well as policy makers involved in regulating the industry will view the handbook as indispensable source of recent research.

Best Practices in Hospitality and Tourism Marketing and Management

Author : Ana María Campón-Cerro
Publisher : Springer
ISBN 13 : 3319916920
Total Pages : 369 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Best Practices in Hospitality and Tourism Marketing and Management by : Ana María Campón-Cerro

Download or read book Best Practices in Hospitality and Tourism Marketing and Management written by Ana María Campón-Cerro and published by Springer. This book was released on 2018-07-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Rural Tourism

Author : Richard Sharpley
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Rural Tourism by : Richard Sharpley

Download or read book Rural Tourism written by Richard Sharpley and published by . This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive, stimulating and up-to-date analysis of the key issues involved in the planning and management of rural tourism.The book makes extensive use of case studies to illustrate the issues and problems discussed in the text. These include agrotourism in Cyprus, tourism development in Ireland, rural tourism in Utah, National Parks in Australia, marketing farm tourism in Austria and rural tourism in Romania.

Tourism in Emerging Economies

Author : Wei-Ta Fang
Publisher : Springer Nature
ISBN 13 : 9811524637
Total Pages : 382 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Tourism in Emerging Economies by : Wei-Ta Fang

Download or read book Tourism in Emerging Economies written by Wei-Ta Fang and published by Springer Nature. This book was released on 2020-01-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the gap between the vital issues of the tourism industry, practices and destinations, discussing various topics from Asian and African perspectives. Each chapter presents extensive research on tourism development and tourism education, people’s work and travel experiences, as well as broader philosophies concerning the global tourism industry’s practices and operations. In the context of Sustainable Development Goals (SDGs) 8, 12 and 14, the book highlights the potential of tourism to contribute to economic growth, social inclusion and environmental preservation. It discusses crucial issues confronting the travel and tourism industry, presenting achievable outlines and strategy plans, and evaluating general theories, practices, and applications of social, economic and environmental aspects of management structure to maximize the cultural, social and ecological diversity of destinations and enhance the tourism experience. Providing a comprehensive guide to tourism and its related disciplines, it offers students, professors, entrepreneurs, and travel and tourism organizations insights into the trends, practices. Further, it features case studies ranging from historical and contemporary tourism to forecasts for future tourism.

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466665440
Total Pages : 1655 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.

Global Opportunities and Challenges for Rural and Mountain Tourism

Author : Kala, Devkant
Publisher : IGI Global
ISBN 13 : 1799813045
Total Pages : 354 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Opportunities and Challenges for Rural and Mountain Tourism by : Kala, Devkant

Download or read book Global Opportunities and Challenges for Rural and Mountain Tourism written by Kala, Devkant and published by IGI Global. This book was released on 2020-01-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.

Cultural Tourism

Author : P. Diaz
Publisher : WIT Press
ISBN 13 : 1845648064
Total Pages : 153 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Cultural Tourism by : P. Diaz

Download or read book Cultural Tourism written by P. Diaz and published by WIT Press. This book was released on 2013-10-14 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key feature of the tourism system is its ability to adapt to new demands while generating others. Tourism’s capacity for renewal is based largely on a balance between competitiveness and opportunity to transform places and objects or even people into socioeconomic resources. The modern tourist has become more aware of the pitfalls of mass tourism, leading to a growing demand for variety. As a consequence of environmental awareness, tourism has been shown to be one of the economic activities that contribute most to the deterioration of the landscape. Today a reinterpretation of the negative effects of conventional tourism has emerged, resulting in the gradual appearance of prestigious tourism offers based largely on demand for authentic 'nature' and 'culture' experiences. This type of tourism is often associated with responsibility, participation and sustainability. Tourism planners are aware of this fact and have therefore adapted their products and destinations to new market demands. All this can affect the identity of the local people and the landscape of the destination; the challenge entails studying ways to preserve the natural and cultural heritage while avoiding the undesirable effects of new forms of tourism. The selection of papers presented in this book deal with cultural tourism, and comprises case studies and theoretical contributions. The volume addresses issues of cultural tourism management, demand analysis, post-tourism, new forms of tourism, cultural effects on destinations and products of sustainable cultural tourism.

Tourism in the New Europe

Author : Derek R. Hall
Publisher : CABI
ISBN 13 : 1845931181
Total Pages : 338 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Tourism in the New Europe by : Derek R. Hall

Download or read book Tourism in the New Europe written by Derek R. Hall and published by CABI. This book was released on 2006 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in the New Europe addresses European tourism within the framework of an enlarged European Union of 25 members. It looks at the substantial reorientation of the organisational framework of European tourism and its profound implications for future structural and geographical patterns of development. Providing a series of thematic evaluations of the relationships between tourism and EU enlargement, this book includes a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts which EU accession brings to them.

Visions for Global Tourism Industry

Author : Murat Kasimoglu
Publisher : BoD – Books on Demand
ISBN 13 : 9535105205
Total Pages : 494 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Visions for Global Tourism Industry by : Murat Kasimoglu

Download or read book Visions for Global Tourism Industry written by Murat Kasimoglu and published by BoD – Books on Demand. This book was released on 2012-04-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.

Small Firms in Tourism

Author : Rhodri Thomas
Publisher : Routledge
ISBN 13 : 1136366156
Total Pages : 348 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Small Firms in Tourism by : Rhodri Thomas

Download or read book Small Firms in Tourism written by Rhodri Thomas and published by Routledge. This book was released on 2013-06-17 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book.