Marketing Profiles For Africa

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Africa's Business Revolution

Author : Acha Leke
Publisher : Harvard Business Press
ISBN 13 : 1633694410
Total Pages : 270 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Africa's Business Revolution by : Acha Leke

Download or read book Africa's Business Revolution written by Acha Leke and published by Harvard Business Press. This book was released on 2018-10-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

Business-to-Business Marketing

Author : Richard Afriyie Owusu
Publisher : CRC Press
ISBN 13 : 0429535414
Total Pages : 400 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Business-to-Business Marketing by : Richard Afriyie Owusu

Download or read book Business-to-Business Marketing written by Richard Afriyie Owusu and published by CRC Press. This book was released on 2021-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

Business America

Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Business America by :

Download or read book Business America written by and published by . This book was released on 1988 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.

Marketing Management in Africa

Author : George Tesar
Publisher : Routledge
ISBN 13 : 1351864831
Total Pages : 313 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Marketing Management in Africa by : George Tesar

Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Monthly Catalog of United States Government Publications

Author :
Publisher :
ISBN 13 :
Total Pages : 1388 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Monthly Catalog of United States Government Publications by :

Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1971 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Catalog of United States Government Publications, Cumulative Index

Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 1466 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Monthly Catalog of United States Government Publications, Cumulative Index by : United States. Superintendent of Documents

Download or read book Monthly Catalog of United States Government Publications, Cumulative Index written by United States. Superintendent of Documents and published by . This book was released on 1976 with total page 1466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The United States and Sub-Saharan Africa

Author :
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The United States and Sub-Saharan Africa by :

Download or read book The United States and Sub-Saharan Africa written by and published by . This book was released on 1984 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Find Information about Foreign Firms

Author :
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis How to Find Information about Foreign Firms by :

Download or read book How to Find Information about Foreign Firms written by and published by . This book was released on 1988 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

African Market Women

Author : Gracia C. Clark
Publisher : Indiana University Press
ISBN 13 : 0253027446
Total Pages : 281 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis African Market Women by : Gracia C. Clark

Download or read book African Market Women written by Gracia C. Clark and published by Indiana University Press. This book was released on 2010-03-08 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice

Business in Africa

Author :
Publisher :
ISBN 13 :
Total Pages : 714 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Business in Africa by :

Download or read book Business in Africa written by and published by . This book was released on 2002 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Brands in Africa

Author : Samuelson Appau
Publisher : Palgrave Macmillan
ISBN 13 : 9783030772062
Total Pages : 0 pages
Book Rating : 4.7/5 (72 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Palgrave Macmillan. This book was released on 2022-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Bulletin of the Public Affairs Information Service

Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 1318 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Bulletin of the Public Affairs Information Service by : Public Affairs Information Service

Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1978 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Affairs Information Service Bulletin

Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 1496 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Affairs Information Service Bulletin by : Public Affairs Information Service

Download or read book Public Affairs Information Service Bulletin written by Public Affairs Information Service and published by . This book was released on 1981 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unlocking Africa's Business Potential

Author : Landry Signe
Publisher : Brookings Institution Press
ISBN 13 : 0815737394
Total Pages : 361 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Unlocking Africa's Business Potential by : Landry Signe

Download or read book Unlocking Africa's Business Potential written by Landry Signe and published by Brookings Institution Press. This book was released on 2020-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa welcomes business investment and offers some of the world's highest returns and impacts Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. Africa has been one of the world's fastest-growing regions over the past decade, and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of the continent's people will reach middle- or upper-class status by 2030. Unlocking Africa's Business Potential examines business opportunities in the eight sectors with the highest potential returns on private investment—the same sectors that will foster economic growth and diversification, job creation, and improved general welfare. These sectors include: consumer markets, agriculture and agriprocessing, information and communication technology, manufacturing, oil and gas, tourism, banking, and infrastructure and construction. The book's analysis of these sectors is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decision-making. The book identifies potential risks to business and offers mitigation strategies. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.

Markets in Africa

Author : Elizabeth Wessels
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Markets in Africa by : Elizabeth Wessels

Download or read book Markets in Africa written by Elizabeth Wessels and published by . This book was released on 1981 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Current Legal Aspects of Doing Business in Black Africa

Author : Keith Highet
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Current Legal Aspects of Doing Business in Black Africa by : Keith Highet

Download or read book Current Legal Aspects of Doing Business in Black Africa written by Keith Highet and published by . This book was released on 1975 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

South Africa's "Black" Market

Author : Jeffrey Fadiman
Publisher : Nicholas Brealey Publishing
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis South Africa's "Black" Market by : Jeffrey Fadiman

Download or read book South Africa's "Black" Market written by Jeffrey Fadiman and published by Nicholas Brealey Publishing. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.