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Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Profiles for Africa written by and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of International Marketing
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market Profiles for Africa written by United States. Office of International Marketing and published by . This book was released on 1976 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (121 download)
Download or read book Market Profiles for Africa written by and published by . This book was released on 1983 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing Profiles for the Near East and North Africa written by and published by . This book was released on 1980 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.3/5 (91 download)
Download or read book Business America written by and published by . This book was released on 1988 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of International Commerce
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (319 download)
Download or read book Market Profiles for the Near East and North Africa written by United States. Bureau of International Commerce and published by . This book was released on 1976 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Tesar
Publisher : Routledge
ISBN 13 : 135186484X
Total Pages : 344 pages
Book Rating : 4.3/5 (518 download)
Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Download or read book Publications for Business from ITA, Including a Geographical Index written by and published by . This book was released on 1980 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Tesar
Publisher : Routledge
ISBN 13 : 1135096198
Total Pages : 278 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Author : Acha Leke
Publisher : Harvard Business Press
ISBN 13 : 1633694410
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)
Download or read book Africa's Business Revolution written by Acha Leke and published by Harvard Business Press. This book was released on 2018-10-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
Author :
Publisher :
ISBN 13 :
Total Pages : 1938 pages
Book Rating : 4.:/5 (319 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1968 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Commerce. Office of Publications
Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.:/5 (31 download)
Download or read book Publications Catalog of the U.S. Department of Commerce written by United States. Department of Commerce. Office of Publications and published by . This book was released on 1980 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Euromonitor International
Publisher : Euromonitor International
ISBN 13 : 9781842645482
Total Pages : 274 pages
Book Rating : 4.6/5 (454 download)
Download or read book African Marketing Data and Statistics written by Euromonitor International and published by Euromonitor International. This book was released on 2011-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build profiles of countries in AfricaThis reference book brings together key marketing data for countries in Africa. Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.African Marketing Data and Statistics includes • Hard-to-research demographic, economic and marketing statistics in one place• Data for 52 countries that can easily be compared across nations• Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible)Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and TourismDiscover • How many tonnes of eggs are produced each year in each country• How many mobile phone subscriptions there are in each country • How much the South Africans spend on Men’s grooming products Why buy this book• Uniquely comprehensive marketing data in one volume• Data presented in easy to read tables and comparable across countries• Ideal for company or academic libraries – excellent value for money• Euromonitor consults thousands of sources to research this data saving your research time • Broad appeal – useful to many library users
Author : Richard Afriyie Owusu
Publisher : CRC Press
ISBN 13 : 0429535414
Total Pages : 400 pages
Book Rating : 4.4/5 (295 download)
Download or read book Business-to-Business Marketing written by Richard Afriyie Owusu and published by CRC Press. This book was released on 2021-05-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author : Thomas Lucien Vincent Blair
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (512 download)
Download or read book Africa: a Market Profile written by Thomas Lucien Vincent Blair and published by . This book was released on 1965 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.:/5 (319 download)
Download or read book The United States Department of Commerce Publications, Catalog and Index Supplement written by United States. Department of Commerce and published by . This book was released on 1973 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sonny Nwankwo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313077061
Total Pages : 325 pages
Book Rating : 4.3/5 (13 download)
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
