Marketing Preventivo

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Comunicación corporativa: Claves y escenarios

Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Somos estrategas

Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
ISBN 13 : 8497849752
Total Pages : 210 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sociology of Organizations

Author : Antonio Lucas Marín
Publisher : Antonio Lucas Marín
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4./5 ( download)

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Book Synopsis Sociology of Organizations by : Antonio Lucas Marín

Download or read book Sociology of Organizations written by Antonio Lucas Marín and published by Antonio Lucas Marín. This book was released on with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are one of the characteristic elements of more modern societies. The complexity of social life and the difficulty of intended social objetives require that individuals should join their fellow men to try to achieve them. It is not easy to understand ordinary life without making continuous references to organizations, which act as extensions of man to reach certain difficult goals. The study of organizations has been a significant part of the effort exerted by social sciences to rationallize social life in the Twentieth century; it can be predicted that it will be increasingly important. Factories, companies, and organizations have often been successive ways of organizing work from the beginning of industrialization up to our days. We are ever more aware of the importance of organizations in our lives. Sociology, which paid attention to the phenomenon of factories from the very beginning, has continued to be concerned about the study of organizations. We will see here some aspects of that study.

Doing Business and Investing in Argentina Guide Volume 1 Strategic and Practical Information

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438712456
Total Pages : 280 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis Doing Business and Investing in Argentina Guide Volume 1 Strategic and Practical Information by : IBP USA

Download or read book Doing Business and Investing in Argentina Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Argentina Investment and Business Guide Volume 1 Strategic and Practical Information

Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438766998
Total Pages : 278 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis Argentina Investment and Business Guide Volume 1 Strategic and Practical Information by : IBP USA

Download or read book Argentina Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argentina Investment and Business Guide - Strategic and Practical Information

Official Gazette

Author : Philippines
Publisher :
ISBN 13 :
Total Pages : 974 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Official Gazette by : Philippines

Download or read book Official Gazette written by Philippines and published by . This book was released on 1978 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Puerto Rico

Author :
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Business Puerto Rico by :

Download or read book Business Puerto Rico written by and published by . This book was released on 1991 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economics and business

Author : Fernando Picchi
Publisher :
ISBN 13 :
Total Pages : 1356 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Economics and business by : Fernando Picchi

Download or read book Economics and business written by Fernando Picchi and published by . This book was released on 1986 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumo, marcas e intangibles en el público infantil y joven

Author : Mónica Viñarás Abad
Publisher : ESIC
ISBN 13 : 8411701522
Total Pages : 204 pages
Book Rating : 4.4/5 (117 download)

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Book Synopsis Consumo, marcas e intangibles en el público infantil y joven by : Mónica Viñarás Abad

Download or read book Consumo, marcas e intangibles en el público infantil y joven written by Mónica Viñarás Abad and published by ESIC. This book was released on 2023-05-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web che funziona. Guida ai fondamenti del marketing digitale.

Author : Paolo Maffei
Publisher : Lulu.com
ISBN 13 : 1471673685
Total Pages : 325 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Web che funziona. Guida ai fondamenti del marketing digitale. by : Paolo Maffei

Download or read book Web che funziona. Guida ai fondamenti del marketing digitale. written by Paolo Maffei and published by Lulu.com. This book was released on 2012-04-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Web che funziona. Guida ai fondamenti del marketing digitale", di Paolo Maffei a cura di Roberto Lo Jacono. Internet ha da tempo introdotto nuove regole nel mondo della comunicazione, del marketing e, più in generale, del "fare impresa". Le aziende, di fronte alle possibilità comunicative offerte dai nuovi media, si trovano spesso in difficoltà non solo nel capire come utilizzarle, come valutare gli investimenti, nel comprendere i principi del monitoraggio, i key performance indicators e nel definire le eventuali azioni correttive. Per evitare spese inutili, rischi eccessivi o approcci riduttivi, occorre cogliere gli elementi alla base di queste nuove regole in modo da poter effettuare scelte più autonome e consapevoli. Questo libro vi fornisce gli elementi necessari per comprendere le dinamiche alla base del marketing digitale, che sia esso rivolto alle aziende o che sia utile alla promozione di noi stessi;-)

Architettura

Author : Martino Mantese
Publisher : Vianello Libri
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Architettura by : Martino Mantese

Download or read book Architettura written by Martino Mantese and published by Vianello Libri. This book was released on 1998 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Operations Management

Author : Jay H. Heizer
Publisher : Pearson Educación
ISBN 13 : 9789702605256
Total Pages : 710 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Principles of Operations Management by : Jay H. Heizer

Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Black Enterprise

Author :
Publisher :
ISBN 13 :
Total Pages : 1220 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Black Enterprise by :

Download or read book Black Enterprise written by and published by . This book was released on 2005 with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business International Money Report

Author :
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Business International Money Report by :

Download or read book Business International Money Report written by and published by . This book was released on 2004 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Italian Grammar with Exercises

Author : Editorial Karibdis
Publisher : Karibdis
ISBN 13 :
Total Pages : 481 pages
Book Rating : 4./5 ( download)

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Book Synopsis Italian Grammar with Exercises by : Editorial Karibdis

Download or read book Italian Grammar with Exercises written by Editorial Karibdis and published by Karibdis. This book was released on 2024-01-28 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Italian Grammar with Exercises is an essential resource for anyone looking to master the intricacies of the Italian language, from beginner students to more advanced learners seeking to refine their skills. This comprehensive guide offers a clear and detailed examination of Italian grammar, presenting each topic in an accessible format that combines explanations with practical examples. Structured to provide a progressive learning experience, the book covers all facets of Italian grammar, including articles, nouns, adjectives, verbs, adverbs, prepositions, conjunctions, and sentence structure. The chapters are systematically organized to introduce readers to the building blocks of Italian grammar, gradually advancing towards more complex concepts. Key features of Italian Grammar with Exercises include: *Concise Explanations: Each grammatical concept is broken down into its essential components, with concise explanations that make even the most challenging topics easy to understand. *Real-World Examples: To help solidify understanding, the book provides a wealth of examples that demonstrate how grammar rules are applied in everyday Italian. *Varied Exercises: Following each topic, a series of exercises allows readers to practice and apply what they've learned. These range from fill-in-the-blank and multiple-choice questions to translation tasks and creative writing exercises. *Answer Key: An included answer key gives learners the opportunity to check their work and assess their progress as they move through the material. *Cultural Context: Language learning is not complete without cultural immersion. The book offers insights into how grammatical structures are intertwined with cultural expressions, enhancing the reader's understanding of Italian society. *Reference Tables: Handy reference tables summarise key points, such as verb conjugations, adjective forms, and idiomatic expressions, serving as a quick-review tool. Italian Grammar with Exercises is more than just a grammar book; it's a dynamic learning tool that encourages readers to actively engage with the Italian language. Its clear structure, practical focus, and comprehensive content make it an invaluable asset for anyone looking to achieve fluency in Italian. Whether you're studying independently or in a classroom setting, this book will guide you through the complexities of Italian grammar and help you practice your way to proficiency.

Webster's New World English-Spanish / Spanish-English Business Dictionary

Author : Steven M. Kaplan
Publisher : Webster's New World
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Webster's New World English-Spanish / Spanish-English Business Dictionary by : Steven M. Kaplan

Download or read book Webster's New World English-Spanish / Spanish-English Business Dictionary written by Steven M. Kaplan and published by Webster's New World. This book was released on 2006 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: the most complete and up-to-date bilingual business dictionary available—over 80,000 entries ¿Habla español?/ Do you speak Spanish? ¿Habla inglés? / Do you speak English? ¿Habla de negocios? / Do you speak business? The business world has a language all its own. Accounting, finance, banking, real estate, insurance, and other business-related fields have specialized terminology. As more and more English-speaking professionals do business with Spanish-speaking professionals, and vice versa, the ability to speak "business" in both languages is essential. This authoritative, comprehensive reference helps bridge the language gap for professionals conducting business in both Spanish and English with: More than 80,000 entries—business terms currently used in each language Terms covering every area of international business: accounting, advertising, commerce, economics, e-commerce, finance, international trade, tax, securities, banking, real estate, management, insurance, and more A user-friendly format designed for quick reference Up-to-date information, including current e-commerce terms and common acronyms Word-for-word and phrase-for-phrase translations This is a reference business professionals will rely on again and again because in today's global marketplace, companies can't afford to let language barriers be business barriers.

Applications of Neuromarketing in the Metaverse

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668481529
Total Pages : 365 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applications of Neuromarketing in the Metaverse by : Gupta, Monika

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.