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Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Precision and Executive Action written by American Marketing Association and published by . This book was released on 1962 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.E/5 ( download)
Download or read book Marketing Precision and Executive Action written by American Marketing Association and published by . This book was released on 1962 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Zabin
Publisher : John Wiley & Sons
ISBN 13 : 9780471467618
Total Pages : 280 pages
Book Rating : 4.4/5 (676 download)
Download or read book Precision Marketing written by Jeff Zabin and published by John Wiley & Sons. This book was released on 2004-02-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.
Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 1412022525
Total Pages : 545 pages
Book Rating : 4.4/5 (12 download)
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317642708
Total Pages : 253 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing Organisation (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Author : Sandra Zoratti
Publisher : Kogan Page Publishers
ISBN 13 : 0749465360
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)
Download or read book Precision Marketing written by Sandra Zoratti and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (28 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1964 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136362517
Total Pages : 884 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Author :
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising and the Public Interest written by and published by . This book was released on 1973 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Reza Vaghefi
Publisher : CRC Press
ISBN 13 : 9781574442106
Total Pages : 600 pages
Book Rating : 4.4/5 (421 download)
Download or read book Strategic Management for the XXIst Century written by Reza Vaghefi and published by CRC Press. This book was released on 1998-11-30 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market forces shaping business today are fundamentally changing the way we do business. To remain competitive, new management strategies must be developed and implemented. Corporate executives and managers everywhere need the latest management tools to help them revitalize their business and successfully position their organization for the future. No matter what type of business you are in, Strategic Management for the XXIst Century provides valuable insights to help you lead your organization by using the newest approaches for strategic planning. This essential resource not only explains the concept of strategic management, but also offers a step-by-step blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. An insightful and visionary reference, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed. Also discussed are techniques of trend analysis, scanning projections, probability studies and "futures research"--the answer to bridging the gap between today's and tomorrow's markets.
Author : P. van Buijtenen
Publisher : Springer Science & Business Media
ISBN 13 : 1461343798
Total Pages : 373 pages
Book Rating : 4.4/5 (613 download)
Download or read book Business Logistics written by P. van Buijtenen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business logistics has recently been defined as 'the process of managing all activities required to strategically move raw ma terials, parts, and finished inventory from vendors, between enterprise facilities, and to customers' . Many other definitions are available but this definition (1) stresses the fact that logistics concerns the strategical management level in the first place because of the over-all character of logistics and its long-term aspects; too long, emphasis has been laid on the operational aspects of logistics. The heart of the logistics concept is an integrated approach where cost savings are identified by considering the total costs of the system. This approach already implies the need for over-all management since the decisions about the different elements of the logistics system (transportation, inventories, facilities, unitization, communications) are traditionally made within different functions or departments. However, the need for over-all management becomes more stringent where the effectiveness of the company as a whole is considered i. e. where the logistics system has to be brought into balance with the production system and the marketing system (e. g. inventory levels vs. production-run lengths and customer service levels) . All elements of the logistiCS system have long-term aspects which have to be put into a planning system, c.q. the planning of a new transportation method, the planning of a new distribution centre.
Author : Philip R. Cateora
Publisher : Ardent Media
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4./5 ( download)
Download or read book Readings in Marketing written by Philip R. Cateora and published by Ardent Media. This book was released on 1963 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087193
Total Pages : 528 pages
Book Rating : 4.0/5 (871 download)
Download or read book Retailing: The evolution and development of retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (31 download)
Download or read book Instructor's Manual written by United States. Small Business Administration and published by . This book was released on 1967 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wroe Alderson
Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Behavior and Executive Action written by Wroe Alderson and published by . This book was released on 1957 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association. National Conference
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.U/5 (183 download)
Download or read book Proceedings of the ... National Conference of the American Marketing Association written by American Marketing Association. National Conference and published by . This book was released on 1963 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1056 pages
Book Rating : 4.3/5 (512 download)
Download or read book American Marketing Association. Proceedings.. written by and published by . This book was released on 1965-06 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
