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Proceedings of Fourth International Conference on Communication, Computing and Electronics Systems

Author : V. Bindhu
Publisher : Springer Nature
ISBN 13 : 9811977534
Total Pages : 1048 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Proceedings of Fourth International Conference on Communication, Computing and Electronics Systems by : V. Bindhu

Download or read book Proceedings of Fourth International Conference on Communication, Computing and Electronics Systems written by V. Bindhu and published by Springer Nature. This book was released on 2023-03-14 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes high-quality research papers presented at the Fourth International Conference on Communication, Computing and Electronics Systems (ICCCES 2022), held at the PPG Institute of Technology, Coimbatore, India, on September 15–16, 2022. The book focuses mainly on the research trends in cloud computing, mobile computing, artificial intelligence and advanced electronics systems. The topics covered are automation, VLSI, embedded systems, optical communication, RF communication, microwave engineering, artificial intelligence, deep learning, pattern recognition, communication networks, Internet of things, cyber-physical systems and healthcare informatics.

Tools and Weapons

Author : Brad Smith
Publisher : Penguin
ISBN 13 : 1984877712
Total Pages : 370 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Tools and Weapons by : Brad Smith

Download or read book Tools and Weapons written by Brad Smith and published by Penguin. This book was released on 2019-09-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’ view of how technology is both empowering and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future.” —Walter Isaacson Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Author : Eric Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071819517
Total Pages : 369 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by : Eric Greenberg

Download or read book Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Media Rhetoric

Author : Samuel Mateus
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527568881
Total Pages : 153 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Media Rhetoric by : Samuel Mateus

Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-04-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Promoting Organizational Performance Through 5G and Agile Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668455250
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Organizational Performance Through 5G and Agile Marketing by : Santos, José Duarte

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Information Technology and Systems

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030406903
Total Pages : 726 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Information Technology and Systems by : Álvaro Rocha

Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-01-30 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.

Understanding Politics and Society

Author : Fabio de Nardis
Publisher : Springer Nature
ISBN 13 : 3030377601
Total Pages : 471 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Understanding Politics and Society by : Fabio de Nardis

Download or read book Understanding Politics and Society written by Fabio de Nardis and published by Springer Nature. This book was released on 2020-03-26 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents political sociology as a connective social science that studies political phenomena by creating fruitful connections with other perspectives. The relationship between politics and society is more complex than ever due to the emergence of new power structures, forms of conflict organization and management, and social practices of political participation. Several scholars describe this historical phase as the 'de-politicization of representative politics'. The book addresses classical themes of and approaches to political sociology, but also dedicates several chapters to contemporary developments within political sociology, including, for instance, the role of the internet and bottom-up political communication in social movements. In addition, the volume acts as a professional tool for those scholars and researchers that are beginning to study political processes from a sociological perspective.

Routledge Handbook of Political Advertising

Author : Christina Holtz-Bacha
Publisher : Taylor & Francis
ISBN 13 : 1317439783
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Political Science and Digitalization – Global Perspectives

Author : Marianne Kneuer
Publisher : Verlag Barbara Budrich
ISBN 13 : 3847414887
Total Pages : 293 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis Political Science and Digitalization – Global Perspectives by : Marianne Kneuer

Download or read book Political Science and Digitalization – Global Perspectives written by Marianne Kneuer and published by Verlag Barbara Budrich. This book was released on 2019-07-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is not only a new research subject for political science, but a transformative force for the discipline in terms of teaching and learning as well as research methods and publishing. This volume provides the first account of the influence of digitalization on the discipline of political science including contributions from 20 different countries. It presents a regional stocktaking of the challenges and opportunities of digitalization in most world regions.

The Routledge Companion to Social Media and Politics

Author : Axel Bruns
Publisher : Routledge
ISBN 13 : 1317506561
Total Pages : 560 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Companion to Social Media and Politics by : Axel Bruns

Download or read book The Routledge Companion to Social Media and Politics written by Axel Bruns and published by Routledge. This book was released on 2015-12-22 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.

Handbook of Party Politics

Author : Richard S Katz
Publisher : SAGE
ISBN 13 : 1446206815
Total Pages : 565 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Handbook of Party Politics by : Richard S Katz

Download or read book Handbook of Party Politics written by Richard S Katz and published by SAGE. This book was released on 2006-01-05 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This thoughtful and wide-ranging review of parties and party research contains contributions from many of the foremost party scholars and is a must for all library shelves′ - Richard Luther, Keele University ′The study of political parties has never been livelier and this genuinely international Handbook – theoretically rich, comparatively informed, and focused on important questions – defines the field. This volume is both an indispensable summary of what we know and the starting point for future research′ - R K Carty, University of British Columbia ′Political parties are ubiquitous, but their forms and functions vary greatly from regime to regime, from continent to continent, and from era to era. The Handbook of Party Politics captures this variation and richness in impressive ways. The editors have assembled an excellent team, and the scope of the volume is vast and intriguing′ - Kaare Strom, University of California, San Diego Political parties are indispensable to democracy and a central subject of research and study in political science around the world. This major new handbook is the first to comprehensively map the state-of-the-art in contemporary party politics scholarship. The Handbook is designed to: - provide an invaluable survey of the major theories and approaches in this dynamic area of study and research - give students and researchers a concise ′road map′ to the core literatures in all the sub-fields of party related theorizing and research - identify the theories, approaches and topics that define the current ′cutting edge′ of the field. The Handbook is comparative in overall approach but also addresses some topics to be addressed in nationally or regionally specific ways. The resulting collaboration has brought together the world′s leading party theorists to provide an unrivalled resource on the role of parties in the pressing contemporary problems of institutional design and democratic governance today.

The Routledge Handbook of Political Communication in Ibero-America

Author : Andreu Casero-Ripollés
Publisher : Taylor & Francis
ISBN 13 : 1040153461
Total Pages : 517 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés

Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

CSEI: International Conference on Computer Science, Electronics and Industrial Engineering (CSEI)

Author : Marcelo V. Garcia
Publisher : Springer Nature
ISBN 13 : 3031305922
Total Pages : 697 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis CSEI: International Conference on Computer Science, Electronics and Industrial Engineering (CSEI) by : Marcelo V. Garcia

Download or read book CSEI: International Conference on Computer Science, Electronics and Industrial Engineering (CSEI) written by Marcelo V. Garcia and published by Springer Nature. This book was released on 2023-06-02 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the 5th Edition of the Proceedings of the Conference on Computer Science, Electronics, and Industrial Engineering (CSEI 2022) held in Ambato, Ecuador. This event brings together researchers, students, and professionals from the industrial and academic sectors, seeking to create and strengthen links between issues of joint interest, thus promoting technology and innovation nationwide. The topics of knowledge covered by the event are smart trends for industrial applications, the Internet of things (IoT), control and automation engineering, computer science, and health informatics. The book is helpful for active researchers and practitioners in the field.

Political Marketing in the 2016 U.S. Presidential Election

Author : Jamie Gillies
Publisher : Springer
ISBN 13 : 3319593455
Total Pages : 130 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Political Marketing in the 2016 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Religacion Press. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Big Lie

Author : Jonathan Lemire
Publisher : Flatiron Books
ISBN 13 : 1250819636
Total Pages : 312 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Big Lie by : Jonathan Lemire

Download or read book The Big Lie written by Jonathan Lemire and published by Flatiron Books. This book was released on 2022-07-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER From the WHITE HOUSE BUREAU CHIEF OF POLITICO and the host of MSNBC's WAY TOO EARLY comes a probing and illuminating analysis of the current state of American politics, democracy, and elections. “[Lemire] has done his homework.” –The Guardian Jonathan Lemire uncovers that “The Big Lie,” as it’s been termed, isn’t just about the 2020 election. It's become a political philosophy that has only further divided the two parties. Donald Trump first tried it out in 2016, at an August rally in Ohio. He said that perhaps he wouldn’t accept the election results in his race against Hillary Clinton, that the election was “rigged.” He didn’t have to challenge the result that year, but the stage was set. When he lost in 2020, he started the lie back up again and to devastating results: an insurrection at the Capitol in January 2021. In the more than five tumultuous, paradigm-shifting years of Donald Trump’s presidency and beyond, his near-constant lying has become a fixture of political life. It is inextricably linked with how his party behaves, how the Democrats respond to it, and how he remains relevant, even after a decisive loss in 2020. Jonathan Lemire brings his connections, profile, and dogged reportorial instincts to bear in his first book that explores how this phenomenon shapes our politics. Written with sharp political insight and detailed with dozens of interviews, The Big Lie is the first book to examine this unprecedented and tenuous moment in our nation’s politics.