Marketing Politico 30

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Political Marketing

Author : Kostas Gouliamos
Publisher : Routledge
ISBN 13 : 1135013373
Total Pages : 340 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Political Marketing by : Kostas Gouliamos

Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Political Marketing in the United States

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1136212191
Total Pages : 331 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment

Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Handbook of Party Politics

Author : Richard S Katz
Publisher : SAGE
ISBN 13 : 1446206815
Total Pages : 565 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Handbook of Party Politics by : Richard S Katz

Download or read book Handbook of Party Politics written by Richard S Katz and published by SAGE. This book was released on 2006-01-05 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This thoughtful and wide-ranging review of parties and party research contains contributions from many of the foremost party scholars and is a must for all library shelves′ - Richard Luther, Keele University ′The study of political parties has never been livelier and this genuinely international Handbook – theoretically rich, comparatively informed, and focused on important questions – defines the field. This volume is both an indispensable summary of what we know and the starting point for future research′ - R K Carty, University of British Columbia ′Political parties are ubiquitous, but their forms and functions vary greatly from regime to regime, from continent to continent, and from era to era. The Handbook of Party Politics captures this variation and richness in impressive ways. The editors have assembled an excellent team, and the scope of the volume is vast and intriguing′ - Kaare Strom, University of California, San Diego Political parties are indispensable to democracy and a central subject of research and study in political science around the world. This major new handbook is the first to comprehensively map the state-of-the-art in contemporary party politics scholarship. The Handbook is designed to: - provide an invaluable survey of the major theories and approaches in this dynamic area of study and research - give students and researchers a concise ′road map′ to the core literatures in all the sub-fields of party related theorizing and research - identify the theories, approaches and topics that define the current ′cutting edge′ of the field. The Handbook is comparative in overall approach but also addresses some topics to be addressed in nationally or regionally specific ways. The resulting collaboration has brought together the world′s leading party theorists to provide an unrivalled resource on the role of parties in the pressing contemporary problems of institutional design and democratic governance today.

Crashed

Author : Adam Tooze
Publisher : Penguin
ISBN 13 : 0525558802
Total Pages : 460 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Crashed by : Adam Tooze

Download or read book Crashed written by Adam Tooze and published by Penguin. This book was released on 2018-08-07 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE LIONEL GELBER PRIZE A NEW YORK TIMES NOTABLE BOOK OF 2018 ONE OF THE ECONOMIST'S BOOKS OF THE YEAR A NEW YORK TIMES CRITICS' TOP BOOK "An intelligent explanation of the mechanisms that produced the crisis and the response to it...One of the great strengths of Tooze's book is to demonstrate the deeply intertwined nature of the European and American financial systems."--The New York Times Book Review From the prizewinning economic historian and author of Shutdown and The Deluge, an eye-opening reinterpretation of the 2008 economic crisis (and its ten-year aftermath) as a global event that directly led to the shockwaves being felt around the world today. We live in a world where dramatic shifts in the domestic and global economy command the headlines, from rollbacks in US banking regulations to tariffs that may ignite international trade wars. But current events have deep roots, and the key to navigating today’s roiling policies lies in the events that started it all—the 2008 economic crisis and its aftermath. Despite initial attempts to downplay the crisis as a local incident, what happened on Wall Street beginning in 2008 was, in fact, a dramatic caesura of global significance that spiraled around the world, from the financial markets of the UK and Europe to the factories and dockyards of Asia, the Middle East, and Latin America, forcing a rearrangement of global governance. With a historian’s eye for detail, connection, and consequence, Adam Tooze brings the story right up to today’s negotiations, actions, and threats—a much-needed perspective on a global catastrophe and its long-term consequences.

Young Guns

Author : Eric Cantor
Publisher : Simon and Schuster
ISBN 13 : 1451607350
Total Pages : 186 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Young Guns by : Eric Cantor

Download or read book Young Guns written by Eric Cantor and published by Simon and Schuster. This book was released on 2010-09-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: America urgently needs a new direction. But who will provide it? The time has come to move the country forward with a clear agenda based on common sense for the common good. THERE IS A BETTER WAY. Make no mistake: Congressmen Eric Cantor, Paul Ryan, and Kevin McCarthy are proud Republicans. But they believe the party had lost sight of the ideals it believes in, like economic freedom, limited government, the sanctity of life, and putting families first. This isn’t your grandfather’s Republican party. These Young Guns of the House GOP—Cantor (the leader), Ryan (the thinker), and McCarthy (the strategist)—are ready to take their belief in the principles that have made America great and translate it into solutions that will make the future even better, solutions that will create private sector jobs, maximize individual freedom, and establish a better world for our children. This groundbreaking book is a call to action that sets forth a plan for growth, opportunity, and commitment that will propel this country to prosperity once again. Together, the Young Guns are changing the face of the Republican party and giving us a new road map back to the American dream.

The Art of Creative Research

Author : Philip Gerard
Publisher : University of Chicago Press
ISBN 13 : 022617980X
Total Pages : 235 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Art of Creative Research by : Philip Gerard

Download or read book The Art of Creative Research written by Philip Gerard and published by University of Chicago Press. This book was released on 2017-02-21 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone who writes a novel, a poem, or a memoir almost certainly conducts research along the waywhether to develop a story idea, or to capture the voice, the speech patterns, or the exact words of a character, or to ensure authenticity or accuracy of detail in describing a person, a place, an object, a setting. This kind of experiential research is an art form of its own, and this book is the first to treat it as such. Addressing writers of fiction, poetry, and nonfiction, Philip Gerard covers all the different kinds of archives that might inform creative work, including historical documents, site visits, interviews, and memory. He offers practical tips for drawing on these different types of sources, including such mundane matters as planning and budgeting for travel costs, arranging access in advance, and troubleshooting when plans go awry. And he illustrates how the insights gleaned from research can be incorporated into stories, poems, and nonfiction using examples from a wide range of writers."

Communicating Politics in the Twenty-First Century

Author : Karen Sanders
Publisher : Bloomsbury Publishing
ISBN 13 : 1137046236
Total Pages : 280 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Communicating Politics in the Twenty-First Century by : Karen Sanders

Download or read book Communicating Politics in the Twenty-First Century written by Karen Sanders and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From propaganda to protests, this book provides an in depth study of politics and the media today. Using historical and contemporary examples, Sanders covers the essential theory and key research in the field. Topical and comprehensive, this book covers everything students need to know about the global world of political communication.

The Big Lie

Author : Jonathan Lemire
Publisher : Flatiron Books
ISBN 13 : 1250819636
Total Pages : 312 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Big Lie by : Jonathan Lemire

Download or read book The Big Lie written by Jonathan Lemire and published by Flatiron Books. This book was released on 2022-07-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER From the WHITE HOUSE BUREAU CHIEF OF POLITICO and the host of MSNBC's WAY TOO EARLY comes a probing and illuminating analysis of the current state of American politics, democracy, and elections. “[Lemire] has done his homework.” –The Guardian Jonathan Lemire uncovers that “The Big Lie,” as it’s been termed, isn’t just about the 2020 election. It's become a political philosophy that has only further divided the two parties. Donald Trump first tried it out in 2016, at an August rally in Ohio. He said that perhaps he wouldn’t accept the election results in his race against Hillary Clinton, that the election was “rigged.” He didn’t have to challenge the result that year, but the stage was set. When he lost in 2020, he started the lie back up again and to devastating results: an insurrection at the Capitol in January 2021. In the more than five tumultuous, paradigm-shifting years of Donald Trump’s presidency and beyond, his near-constant lying has become a fixture of political life. It is inextricably linked with how his party behaves, how the Democrats respond to it, and how he remains relevant, even after a decisive loss in 2020. Jonathan Lemire brings his connections, profile, and dogged reportorial instincts to bear in his first book that explores how this phenomenon shapes our politics. Written with sharp political insight and detailed with dozens of interviews, The Big Lie is the first book to examine this unprecedented and tenuous moment in our nation’s politics.

Impact of Market Forces on Addictive Substances and Behaviours

Author : David Miller
Publisher : Oxford University Press
ISBN 13 : 0198753268
Total Pages : 257 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Impact of Market Forces on Addictive Substances and Behaviours by : David Miller

Download or read book Impact of Market Forces on Addictive Substances and Behaviours written by David Miller and published by Oxford University Press. This book was released on 2018 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: First-hand account of the current state of addiction governance in Europe, utilising a unique dataset of corporate memberships and networks across the EU to document the overall architecture of corporate political activity and the role addictive substance and behaviour-producing industries play in influencing addiction policy in Europe.

Routledge Handbook of Political Advertising

Author : Christina Holtz-Bacha
Publisher : Routledge
ISBN 13 : 1317439775
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1952-10-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Routledge Handbook of Political Management

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135897492
Total Pages : 653 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Routledge Handbook of Political Management by : Dennis W. Johnson

Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

Democracy and Its Crisis

Author : A. C. Grayling
Publisher : Simon and Schuster
ISBN 13 : 1786072904
Total Pages : 245 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Democracy and Its Crisis by : A. C. Grayling

Download or read book Democracy and Its Crisis written by A. C. Grayling and published by Simon and Schuster. This book was released on 2017-09-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The EU referendum in the UK and Trump’s victory in the USA sent shockwaves through our democratic systems. In Democracy and Its Crisis A. C. Grayling investigates why the institutions of representative democracy seem unable to hold up against forces they were designed to manage, and why it matters. First he considers those moments in history when the challenges we face today were first encountered and what solutions were found. Then he lays bare the specific threats facing democracy today. The paperback edition includes new material on the reforms that are needed to make our system truly democratic.

New Perspectives on Negative Campaigning

Author : Alessandro Nai
Publisher : ECPR Press
ISBN 13 : 1785521942
Total Pages : 482 pages
Book Rating : 4.7/5 (855 download)

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Book Synopsis New Perspectives on Negative Campaigning by : Alessandro Nai

Download or read book New Perspectives on Negative Campaigning written by Alessandro Nai and published by ECPR Press. This book was released on 2016-10-14 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election campaigns without attacks on the rival candidate's performance, policy propositions and traits simply do not exist. Negative campaigning makes up a substantial part of election campaigns around the world. Though heavily covered in election news, the practice is strongly disliked by political pundits, journalists and voters. Some are even concerned that negative campaigning damages democracy itself. Negative campaigning has inspired numerous scholars in recent decades. But much of the existing research examines the phenomenon only in the United States, and scholars disagree on how the practice should be defined and measured, which has resulted in open-ended conclusions about its causes and effects. This unique volume presents for the first time work examining negative campaigning in the US, Europe and beyond. It presents systematic literature overviews and new work that touches upon three fundamental questions: What is negative campaigning and can we measure it? What causes negative campaigning? And what are its effects?

It Was All a Lie

Author : Stuart Stevens
Publisher : Vintage
ISBN 13 : 0593080971
Total Pages : 257 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis It Was All a Lie by : Stuart Stevens

Download or read book It Was All a Lie written by Stuart Stevens and published by Vintage. This book was released on 2021-09-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the most successful Republican political operative of his generation, a searing, unflinching, and deeply personal exposé of how his party became what it is today “A blistering tell-all history. In his bare-knuckles account, Stevens confesses [that] the entire apparatus of his Republican Party is built on a pack of lies." —The New York Times Stuart Stevens spent decades electing Republicans at every level, from presidents to senators to local officials. He knows the GOP as intimately as anyone in America, and in this new book he offers a devastating portrait of a party that has lost its moral and political compass. This is not a book about how Donald J. Trump hijacked the Republican Party and changed it into something else. Stevens shows how Trump is in fact the natural outcome of five decades of hypocrisy and self-delusion, dating all the way back to the civil rights legislation of the early 1960s. Stevens shows how racism has always lurked in the modern GOP's DNA, from Goldwater's opposition to desegregation to Ronald Reagan's welfare queens and states' rights rhetoric. He gives an insider's account of the rank hypocrisy of the party's claims to embody "family values," and shows how the party's vaunted commitment to fiscal responsibility has been a charade since the 1980s. When a party stands for nothing, he argues, it is only natural that it will be taken over by the loudest and angriest voices in the room.

The Routledge Handbook of Political Communication in Ibero-America

Author : Andreu Casero-Ripollés
Publisher : Taylor & Francis
ISBN 13 : 1040153461
Total Pages : 517 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés

Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

Presidential Campaigns in Latin America

Author : Taylor C. Boas
Publisher : Cambridge University Press
ISBN 13 : 1107131146
Total Pages : 275 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Presidential Campaigns in Latin America by : Taylor C. Boas

Download or read book Presidential Campaigns in Latin America written by Taylor C. Boas and published by Cambridge University Press. This book was released on 2016-03-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.