Marketing Places

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Marketing Places

Author : Philip Kotler
Publisher : Simon and Schuster
ISBN 13 : 1439105162
Total Pages : 403 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Marketing Places by : Philip Kotler

Download or read book Marketing Places written by Philip Kotler and published by Simon and Schuster. This book was released on 2002-01-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Marketing Countries, Places, and Place-associated Brands

Author : Papadopoulos, Nicolas
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107375
Total Pages : 392 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas

Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Marketing Tourism Places (RLE Tourism)

Author : Gregory Ashworth
Publisher : Routledge
ISBN 13 : 1135077231
Total Pages : 4 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Marketing Tourism Places (RLE Tourism) by : Gregory Ashworth

Download or read book Marketing Tourism Places (RLE Tourism) written by Gregory Ashworth and published by Routledge. This book was released on 2013-04-02 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Flagship Marketing

Author : Tony Kent
Publisher : Routledge
ISBN 13 : 1134076681
Total Pages : 288 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Flagship Marketing by : Tony Kent

Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Media Strategies for Marketing Places in Crisis

Author : Eli Avraham
Publisher : Routledge
ISBN 13 : 1136378413
Total Pages : 257 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Media Strategies for Marketing Places in Crisis by : Eli Avraham

Download or read book Media Strategies for Marketing Places in Crisis written by Eli Avraham and published by Routledge. This book was released on 2012-05-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Selling Places

Author : Stephen Ward
Publisher : Routledge
ISBN 13 : 1135818940
Total Pages : 292 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Selling Places by : Stephen Ward

Download or read book Selling Places written by Stephen Ward and published by Routledge. This book was released on 2005-10-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Marketing Places Europe

Author : Philip Kotler
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273644422
Total Pages : 0 pages
Book Rating : 4.6/5 (444 download)

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Book Synopsis Marketing Places Europe by : Philip Kotler

Download or read book Marketing Places Europe written by Philip Kotler and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Marketing Places and Spaces

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1784419397
Total Pages : 352 pages
Book Rating : 4.7/5 (844 download)

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Book Synopsis Marketing Places and Spaces by :

Download or read book Marketing Places and Spaces written by and published by Emerald Group Publishing. This book was released on 2015-07-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Entertainment Marketing & Communication

Author : Sayre Shay
Publisher : Pearson Education India
ISBN 13 : 9788131722152
Total Pages : 516 pages
Book Rating : 4.7/5 (221 download)

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Book Synopsis Entertainment Marketing & Communication by : Sayre Shay

Download or read book Entertainment Marketing & Communication written by Sayre Shay and published by Pearson Education India. This book was released on 2008-09 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Market-Places to a Market Economy

Author : Winifred Barr Rothenberg
Publisher : University of Chicago Press
ISBN 13 : 9780226729534
Total Pages : 308 pages
Book Rating : 4.7/5 (295 download)

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Book Synopsis From Market-Places to a Market Economy by : Winifred Barr Rothenberg

Download or read book From Market-Places to a Market Economy written by Winifred Barr Rothenberg and published by University of Chicago Press. This book was released on 1992-11-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through innovative use of little used archival material, Rothenberg finds that the relevant economic magnitudes - farm commodity prices, wages for day and monthly farm labor, and the determinants of rural wealth holding - behaved as if they had been formed in a market. This ground breaking discovery reveals how an agricultural economy that lacked both an important export staple and technological change could experience market-led growth. To understand this impressive economic development, Rothenberg discusses a number of provocative questions.

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

You Can Be a Stock Market Genius

Author : Joel Greenblatt
Publisher : Simon and Schuster
ISBN 13 : 1451628064
Total Pages : 218 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis You Can Be a Stock Market Genius by : Joel Greenblatt

Download or read book You Can Be a Stock Market Genius written by Joel Greenblatt and published by Simon and Schuster. This book was released on 2010-11-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful stock fund manager reveals the secrets behind a fifty percent return in this comprehensive, practical guide featuring all the tools you’ll need. Fund manager Joel Greenblatt has been beating the Dow (with returns of fifty percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss—uncharted areas where the individual investor has a huge advantage over the Wall Street wizards. Here is your personal treasure map to special situations in which big profits are possible, including: Spin-offs Restructurings Merger Securities Rights Offerings Recapitalizations Bankruptcies Risk Arbitrage This is a practical and easy-to-use investment reference, filled with case studies, important background information, and all the tools you’ll need. All it takes is a little extra time and effort—and you can be a stock market genius.

Places We Have Never Been

Author : Lauren Ranalli
Publisher :
ISBN 13 : 9781733143301
Total Pages : pages
Book Rating : 4.1/5 (433 download)

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Book Synopsis Places We Have Never Been by : Lauren Ranalli

Download or read book Places We Have Never Been written by Lauren Ranalli and published by . This book was released on 2019-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Children's Book

Short Unit Course in Marketing,

Author : Wisconsin. State Board of Vocational and Adult Education
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Short Unit Course in Marketing, by : Wisconsin. State Board of Vocational and Adult Education

Download or read book Short Unit Course in Marketing, written by Wisconsin. State Board of Vocational and Adult Education and published by . This book was released on 1927 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Places To Be, People To Kill

Author : Martin H. Greenberg
Publisher : Astra Publishing House
ISBN 13 : 1101218614
Total Pages : 344 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Places To Be, People To Kill by : Martin H. Greenberg

Download or read book Places To Be, People To Kill written by Martin H. Greenberg and published by Astra Publishing House. This book was released on 2007-06-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assassins--are they born or made? Do they choose this role out of necessity, because they are forced to, or because they enjoy killling? And what do they do in their spare time? These are just a few of the questions answered in this all-original collection of twelve tales by fantasy's finest-focusing on killers of all kinds. From Vree, Tanya Huff's well-known assassin from her Quarters novels, to a woman whose father's vengeful spirit forced her down dark magic's bloody path, to an assassin seeking to escape his Master's death spell, here are spellbinding stories of murder and mayhem, and the shadowy figures who sell death for a living.

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Tourism and Hospitality by : Richard George

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Imaginative Communities

Author : Robert Govers
Publisher : Reputo Press
ISBN 13 : 9082826518
Total Pages : 180 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis Imaginative Communities by : Robert Govers

Download or read book Imaginative Communities written by Robert Govers and published by Reputo Press. This book was released on 2018-09-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.