Marketing Performance

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The Marketing Performance Blueprint

Author : Paul Roetzer
Publisher : John Wiley & Sons
ISBN 13 : 1118883438
Total Pages : 260 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Marketing Performance Blueprint by : Paul Roetzer

Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

High Performance Marketing

Author : Naras Eechambadi
Publisher : Kaplan Publishing
ISBN 13 : 9781419508233
Total Pages : 0 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis High Performance Marketing by : Naras Eechambadi

Download or read book High Performance Marketing written by Naras Eechambadi and published by Kaplan Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource - delivering tools, real-world practices and a clear six-step approach to help marketing professionals navigate today's bewildering challenges and drive gains in performance. This book should be ......

Marketing Performance

Author : Thomas Bauer
Publisher : John Wiley & Sons
ISBN 13 : 1119278295
Total Pages : 201 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Marketing Performance by : Thomas Bauer

Download or read book Marketing Performance written by Thomas Bauer and published by John Wiley & Sons. This book was released on 2016-05-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

Assessing Marketing Strategy Performance

Author : Christine Moorman
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Assessing Marketing Strategy Performance by : Christine Moorman

Download or read book Assessing Marketing Strategy Performance written by Christine Moorman and published by . This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--

Marketing Metrics

Author : Paul W. Farris
Publisher : FT Press
ISBN 13 : 0134086120
Total Pages : 550 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.

Marketing in the Public Sector

Author : Nancy R. Lee
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 466 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing in the Public Sector by : Nancy R. Lee

Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

The Rise of the Platform Marketer

Author : Craig Dempster
Publisher : John Wiley & Sons
ISBN 13 : 1119059720
Total Pages : 246 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Rise of the Platform Marketer by : Craig Dempster

Download or read book The Rise of the Platform Marketer written by Craig Dempster and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Marketing AI(tm)

Author : Greg Grdodian
Publisher :
ISBN 13 : 9780692602287
Total Pages : 266 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Marketing AI(tm) by : Greg Grdodian

Download or read book Marketing AI(tm) written by Greg Grdodian and published by . This book was released on 2016-03-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible. In Marketing AI(tm), innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process-in ways that no conventional strategy can provide. In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing-including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.

Managing Marketing Performance

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 0750680148
Total Pages : 414 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Managing Marketing Performance by : Helen Meek

Download or read book Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2006 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

The Marketing Performance Blueprint

Author : Paul Roetzer
Publisher : John Wiley & Sons
ISBN 13 : 1118883586
Total Pages : 260 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Marketing Performance Blueprint by : Paul Roetzer

Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-07-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Managing Marketing Performance 2007-2008

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 0750684313
Total Pages : 416 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Managing Marketing Performance 2007-2008 by : Helen Meek

Download or read book Managing Marketing Performance 2007-2008 written by Helen Meek and published by Routledge. This book was released on 2007 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Agile Marketing Performance Management

Author : Sascha Stürze
Publisher : Springer Nature
ISBN 13 : 3658380535
Total Pages : 125 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Agile Marketing Performance Management by : Sascha Stürze

Download or read book Agile Marketing Performance Management written by Sascha Stürze and published by Springer Nature. This book was released on 2022-10-29 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

CIM Coursebook 07/08 Managing Marketing Performance

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 1136420274
Total Pages : 415 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Managing Marketing Performance by : Helen Meek

Download or read book CIM Coursebook 07/08 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-05-23 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 08/09 Managing Marketing Performance

Author : Helen Meek
Publisher : Routledge
ISBN 13 : 1136018336
Total Pages : 402 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis CIM Coursebook 08/09 Managing Marketing Performance by : Helen Meek

Download or read book CIM Coursebook 08/09 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-08-06 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

CIM Coursebook 06/07 Managing Marketing Performance

Author : Roger Palmer
Publisher : Routledge
ISBN 13 : 1136421106
Total Pages : 414 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Managing Marketing Performance by : Roger Palmer

Download or read book CIM Coursebook 06/07 Managing Marketing Performance written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

CIM Revision Cards Managing Marketing Performance

Author : Karen Beamish
Publisher : Routledge
ISBN 13 : 1136418652
Total Pages : 141 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Revision Cards Managing Marketing Performance by : Karen Beamish

Download or read book CIM Revision Cards Managing Marketing Performance written by Karen Beamish and published by Routledge. This book was released on 2010-05-14 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

CIM Revision Cards: Managing Marketing Performance

Author : marketing Knowledge
Publisher : Routledge
ISBN 13 : 1136417826
Total Pages : 132 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Revision Cards: Managing Marketing Performance by : marketing Knowledge

Download or read book CIM Revision Cards: Managing Marketing Performance written by marketing Knowledge and published by Routledge. This book was released on 2008-03-17 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.