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Author : Said Juma Al-Darmaky
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (12 download)
Download or read book "Marketing Oman as an International Tourist Destination" written by Said Juma Al-Darmaky and published by . This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
ISBN 13 : 166846358X
Total Pages : 394 pages
Book Rating : 4.6/5 (684 download)
Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1317517806
Total Pages : 242 pages
Book Rating : 4.3/5 (175 download)
Download or read book Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2015-10-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Author : Oxford Business Group
Publisher : Oxford Business Group
ISBN 13 : 1902339207
Total Pages : 260 pages
Book Rating : 4.9/5 (23 download)
Download or read book The Report: Oman 2009 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anupama S. Kotur
Publisher : Emerald Group Publishing
ISBN 13 : 1839829001
Total Pages : 576 pages
Book Rating : 4.8/5 (398 download)
Download or read book The Emerald Handbook of Luxury Management for Hospitality and Tourism written by Anupama S. Kotur and published by Emerald Group Publishing. This book was released on 2022-01-25 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.
Author : Marcus L. Stephenson
Publisher : Taylor & Francis
ISBN 13 : 1317690885
Total Pages : 289 pages
Book Rating : 4.3/5 (176 download)
Download or read book International Tourism Development and the Gulf Cooperation Council States written by Marcus L. Stephenson and published by Taylor & Francis. This book was released on 2017-07-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the challenges facing the development of tourism in the six member states of the Gulf Cooperation Council (GCC): Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE). This region, which largely comprises the Arabian Peninsula, possesses some of the fastest growing economies in the world and is remarkably unique. It shares similar associations and affinities: tribal histories, royal kinship, political associations, Bedu cultural roots, Islamic heritage, rapid urbanization, oil wealth, rentier dynamics, state capitalist structures, migrant labour, economic diversification policies and institutional restructuring. Therefore, this volume takes the study of tourism away from its normative unit of analysis, where tourism in the region is being examined within the context of the Middle East and the wider Islamic and Arab world, towards an enquiry focusing on a specific geo-political territory and socially defined region. Although international tourism development in the region embodies a range of challenges, complexities and conflicts, which are deeply contextualized in this volume, the approach overall does not endorse the normative ‘Gulf bashing’ position that has predominated within the critical enquiries in the region. It presents a forward-looking and realistic assessment of international tourism development, examining development potentialities and constructive ways forward for GCC states and the region as a whole. This edited volume provides a real attempt to examine critically ways in which tourism and its development intersect with the socio-cultural, economic, political, environmental and industrial change that is taking place in the region. By doing so, the book provides a theoretically engaged analysis of the social transformations and discourses that shape our contemporary understanding of tourism development within the GCC region. Moreover, it deciphers tourism development’s role within the context of the GCC states undergoing rapid transformation, urbanization, ultra-modernization, internationalization and globalization. In addition to state-specific illustrations and destination case studies, the work provides insights into relatable themes associated with international tourism development in the region, such as tourism’s relationship with religion, heritage and identity, the environment and sustainability, mobility and cross-border movements, the transport industry, image production and destination branding, mega-development and political stability and instability. The book combines theory with diverse case study illustrations, drawing on disciplinary knowledge from such fields as sociology, political economy and social geography. This timely and original contribution is essential reading for students, researchers and academics in the field of tourism studies and related subject areas, along with those who have regional interests in Middle East studies, including Gulf and Arabian Peninsula studies.
Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)
Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Oxford Business Group
ISBN 13 : 1910068764
Total Pages : pages
Book Rating : 4.9/5 (1 download)
Download or read book The Report: Oman 2017 written by and published by Oxford Business Group. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Oman’s economy contracted by 13.8% in nominal terms in 2015 as the ongoing low oil price environment squeezed growth and led to the largest budget deficit in over a decade. In a bid to tackle the shortfall the government is taking a number of revenue-raising measures such as cutting subsidies and increasing corporation tax, while remaining focused on its long-term diversification goals. Though hydrocarbons still account for 33.9% of GDP and 78.7% of state revenues, non-oil sectors are playing an increasingly prominent role in the country’s economic profile. Authorities are targeting heavy industries in particular with plans to boost their GDP contribution to from 19.8% today to 29% by 2020. Meanwhile annual growth of 6% is being targeted in the mining sector, with a host of regulatory initiatives being implemented as the government seeks to boost investor interest. Start reading
Author : Badar Alzadjali
Publisher : GRIN Verlag
ISBN 13 : 3640982770
Total Pages : 145 pages
Book Rating : 4.6/5 (49 download)
Download or read book Nation Brand in Oman written by Badar Alzadjali and published by GRIN Verlag. This book was released on 2011-09-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, De Montfort University Leicester, course: Master of Science in Marketing Management, language: English, abstract: ABSTRACT Title of the dissertation: Nation Brand in Oman: Studying Stakeholders' Views On "Branding Oman'' Objectives: This thesis will be valuable in that it will identify the notion of nation branding and investigate the nation brand in Oman, studying current stakeholders' views on "Branding Oman"; more specifically, this thesis has three main goals as follows: 1) To determine the agreed relevance of "Branding Oman" for the different key stakeholders: i) Review and identify key stakeholders in "Branding Oman". ii) Review and evaluate the "Branding Oman'' sectors. iii) Identify Branding Oman challenges. 2) To find out the key stakeholders' views towards the current sectors applicable to "Branding Oman". 3) To build a successful comprehensive framework for Brand Oman. Methodology/Sample: The qualitative research approach was adopted and qualitative interviews were conducted with the "Purposeful Sample", which served to narrow the researcher's search to a more relevant sample to represent different stakeholders. Research Findings: It has been observed through the researcher's findings that the idea of having four sectors (tourism, business and investment, IT as well as education) linked to "Branding Oman" is too much and unsustainable, and will eventually result in a loss of focus and possibly prove fatal to the project. Recommendations: the researcher has drawn up a framework to help the Omani government to support nation "Branding in Oman". Keywords: Nation Branding, Country Branding, Nation Brand Managements and Stakeholder, Nation Brand Identity and Nation Brand Image, Nation Branding in Oman.
Author : Al-Suqri, Mohammed Nasser
Publisher : IGI Global
ISBN 13 : 1522538798
Total Pages : 349 pages
Book Rating : 4.5/5 (225 download)
Download or read book Promoting Interdisciplinarity in Knowledge Generation and Problem Solving written by Al-Suqri, Mohammed Nasser and published by IGI Global. This book was released on 2017-10-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary research is a method that has become efficient in accelerating scientific discovery. The integration of such processes in problem solving and knowledge generation is a vital part of learning and instruction. Promoting Interdisciplinarity in Knowledge Generation and Problem Solving is a pivotal reference source for the latest scholarly research on interdisciplinary projects from around the world, highlighting the broad range of circumstances in which this approach can be effectively used to solve problems and generate new knowledge. Featuring coverage on a number of topics and perspectives such as industrial design, ethnographic methods, and methodological pluralism, this publication is ideally designed for academicians, researchers, and students seeking current research on the promotion of interdisciplinarity for knowledge production.
Author :
Publisher : Oxford Business Group
ISBN 13 : 1907065490
Total Pages : 316 pages
Book Rating : 4.9/5 (7 download)
Download or read book The Report: Oman 2012 written by and published by Oxford Business Group. This book was released on 2012 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430921
Total Pages : 367 pages
Book Rating : 4.3/5 (174 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author :
Publisher : Oxford Business Group
ISBN 13 : 1902339622
Total Pages : 147 pages
Book Rating : 4.9/5 (23 download)
Download or read book The Report: Oman 2007 written by and published by Oxford Business Group. This book was released on with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuela Gutberlet
Publisher : Taylor & Francis
ISBN 13 : 0429756518
Total Pages : 266 pages
Book Rating : 4.4/5 (297 download)
Download or read book Overtourism and Cruise Tourism in Emerging Destinations on the Arabian Peninsula written by Manuela Gutberlet and published by Taylor & Francis. This book was released on 2023-07-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cruise tourism is one of the fastest growing sectors worldwide. This book is the first of its kind to provide in-depth insights into the emergence of mega-cruise tourism in destinations on the Arabian Peninsula and its impacts on local communities, their spaces, cultures, identities and tourist experiences. It offers a micro-sociological analysis, calling for holistic, participatory, mindful approaches and to rethink current exploitative tourism planning and development. It assumes a high political, social and economic importance within globalization. It draws on a long-term field study in an under-researched region in Asia that developed large-scale tourism recently to diversify the economy. The book provides insights on the destination development from a state of continuous growth to a sudden fall in tourism activities due to a sudden shock, caused by the global health pandemic and its resilience. It explores the sociocultural, economic and spatial challenges faced in international tourism development and its power relations analysed from different perspectives and within time. It analyses time-space compression, overtourism, urban tourism, nature-based tourism, enclavization, social capital, imaginaries, Cultural Ecosystem Services, slow tourism as well as just tourism. The book provides an innovative contribution to the planning and development of tourism destinations, communities and their spaces in which tourism operates in a fast pace. It will be of interest to academics, undergraduate and postgraduate students in the field of tourism and hospitality management, geography, sociology, anthropology, urban planning and environmental sciences. Moreover, the book will be useful for practitioners and policymakers around the globe, as well as all those interested in the fast emergence and the impacts of mega-cruise tourism.
Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3031294262
Total Pages : 693 pages
Book Rating : 4.0/5 (312 download)
Download or read book Tourism, Travel, and Hospitality in a Smart and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2023-05-26 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on cultural heritage tourism, emerging technologies and tourism consumer behaviour, such as tourism education, location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.
Author : Mary Schreiber Swenson
Publisher : CRC Press
ISBN 13 : 1000936848
Total Pages : 228 pages
Book Rating : 4.0/5 (9 download)
Download or read book Medical, Dental, and Wellness Tourism written by Mary Schreiber Swenson and published by CRC Press. This book was released on 2024-01-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical, Dental, and Wellness Tourism: A Post-Pandemic Perspective offers a thorough and informative guide to medical travel and tourism for the treatment of health-related issues. The book first defines medical, dental, and wellness tourism and travel for treatment and then goes on to look at the myriad issues involved, such as benefits and challenges of travel for treatment, how the COVID-19 pandemic has affected the treatment sectors in tourism, selecting the right destination and facility, ending your life in another country, the growing world of birth tourism, dental tourism, medical travel for second opinions, privacy and health data security, the importance of post-operative care, and more. The book explores why medical tourism is the answer to our healthcare crisis. The patient deserves the right to seek the highest quality of medical, dental and wellness care anywhere on the globe with transparent pricing. This volume provides an abundance of information necessary for practical solutions to healthcare needs, both to avoid the seemingly ever-rising cost of healthcare in the United States, offering choices and options outside the US as well as for choosing effective care in other countries. The volume also addresses advances in technology in the healthcare travel industry. A section on resources and experiences to aid in making the right healthcare decisions is included as well. The chapters answer important questions when considering healthcare outside the US, such as What options and choices are available globally How to choose the right medical, dental, pharma, or wellness location The benefits and challenges of travel for treatment What is involved in euthanasia in other countries How privacy of healthcare data maintained COVID-19 has changed the face of the globe. Patients have a new perspective on how they want to receive health and wellness care, and this includes a deeper dive into the world of medical, dental, and wellness tourism. The future is about customizing how and where the patient wants to receive their medical, dental, and wellness treatments, transparent pricing, and the ability to make choices and view options anywhere in the world. Employers, government agencies, and private organizations are able to control healthcare costs, forecast trends, and allow their employees to get the highest quality of care through specialized Centers of Excellence. The book offers a comprehensive guide to medical, dental, and wellness tourism, explains how technology plays a role, as well as proposes solutions to the current healthcare system. A must read for anyone interested in the future of our global healthcare system. Written by a renowned international speaker on medical, dental, and wellness tourism and travel for treatment, who has significant experience and advocate for affordable healthcare choices, this volume shares necessary information for those considering healthcare in other countries-those needing care as well as their healthcare professionals and loved ones.
