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Marketing Of Passenger Transport Services
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Book Synopsis Marketing of Passenger Transport Services by : Yarlagadda Srinivasulu
Download or read book Marketing of Passenger Transport Services written by Yarlagadda Srinivasulu and published by APH Publishing. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passenger transport, the movement of people, is an important and integral part of human being's life. It is greatly influences every one's life-style. Much of the World's civilisation, culture, advancement, and structure have been affected by the passenger transport because of its intrinsic capacity to penetrate deep into the hinterland will contribute more for the attainment of the good of balanced economic development.
Book Synopsis Successful Marketing for the Transport Operator by : Chris Barnes
Download or read book Successful Marketing for the Transport Operator written by Chris Barnes and published by . This book was released on 1989 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is marketing. Marketing theory and the search for new opportunities. Researching the tranport market. Creating a transport product. Case studies in transport product differentiation. Pricing and placing transport products. Promotion and the transport service.
Book Synopsis Road Passenger Transport Management by : Tony Francis
Download or read book Road Passenger Transport Management written by Tony Francis and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to road passenger transport management, featuring contributions from experts in the field and management tools for passenger road transport operators.
Book Synopsis Passenger Transportation; Readings Selected from a Marketing Viewpoint by : Stanley Charles Hollander
Download or read book Passenger Transportation; Readings Selected from a Marketing Viewpoint written by Stanley Charles Hollander and published by . This book was released on 1968 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Transport and its Users by : Hans-Liudger Dienel
Download or read book Public Transport and its Users written by Hans-Liudger Dienel and published by Routledge. This book was released on 2017-03-02 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public transport is essential to the quality of life of its passengers, both as a means to move around but also to achieve a sustainable environment. However, the passenger's position as a customer is weakened by the dominance of monopolies, regulation and political influence in our public transport systems. This book is one of the first to examine strategies for the representation of user interests in public transport from a variety of perspectives. The authors review approaches to integrating the passengers' views in the planning process and to protecting their interests in operations and customer care across a range of European countries, including Austria, Czech Republic, France, Germany, Italy, the Netherlands, Sweden, Switzerland, the UK and EU policies. The book presents the conclusions of this research and examples of good practice. In this respect it will provide useful guidance for policy makers, stakeholder organizations and planners, as well as transport researchers.
Book Synopsis Marketing Public Transit by : Chris Lovelock
Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author :European Conference of Ministers of Transport Publisher :OECD Publishing ISBN 13 :9282105415 Total Pages :198 pages Book Rating :4.2/5 (821 download)
Book Synopsis ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 by : European Conference of Ministers of Transport
Download or read book ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 1993-10-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Round Table 92 takes stock of what is happening with regards to marketing and service quality in public transport throughout Europe.
Book Synopsis Competition for Public Transport Services by : Arne Beck
Download or read book Competition for Public Transport Services written by Arne Beck and published by Springer Science & Business Media. This book was released on 2012-03-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates the successes, failures, and factors that influence the competition for public bus transport services. Using Germany as a case study, the author explains the dichotomous system of a market with licenses for commercial services, where operators are granted exclusivity, and licenses for non-commercial services, where supplementary direct subsidies are tendered out by public transport authorities. The empirical analysis is based on primary data usually not publicly available, and supplemented by numerous expert interviews. The book aims to provide a basic understanding of the players and their options, offer insights into the German model, and make policy recommendations for those whose goal is to increase competition.
Author :United States. Urban Mass Transportation Administration. Office of Transit Management Publisher : ISBN 13 : Total Pages :44 pages Book Rating :4.:/5 (1 download)
Book Synopsis Transit Marketing Management Handbook by : United States. Urban Mass Transportation Administration. Office of Transit Management
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Guidebook for Marketing Transit Services to Business by : Multisystems, inc
Download or read book A Guidebook for Marketing Transit Services to Business written by Multisystems, inc and published by . This book was released on 1999 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Book Synopsis The Management of Urban Public Transport by : Peter J. Hovell
Download or read book The Management of Urban Public Transport written by Peter J. Hovell and published by Farnborough, Hants. : Saxon House ; Lexington, Mass. : Lexington Books. This book was released on 1975 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on the management of urban area public sector transport in Western Europe and North America, with particular reference to the UK - examines the urban environment and the competitiveness of public transport, planning and marketing in such organizations the use of marketing research for improving the system, etc. Bibliography pp. 249 to 257 and references.
Download or read book Services Marketing: written by Rao and published by Pearson Education India. This book was released on 2011 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Author :European Conference of Ministers of Transport Publisher :OECD Publishing ISBN 13 :9282101479 Total Pages :240 pages Book Rating :4.2/5 (821 download)
Book Synopsis ECMT Round Tables Market Access, Trade in Transport Services and Trade Facilitation by : European Conference of Ministers of Transport
Download or read book ECMT Round Tables Market Access, Trade in Transport Services and Trade Facilitation written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 2007-05-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Round Table discussed the role of the transport sector in supporting regional economic integration. The event was hosted by the Hellenic Institute of Transport, Thessaloniki.
Book Synopsis Introduction to European Union transport law - terza edizione by : Margherita Colangelo
Download or read book Introduction to European Union transport law - terza edizione written by Margherita Colangelo and published by Roma TrE-Press. This book was released on 2019-10-01 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un manuale per corsi di Diritto dei trasporti dell’Unione Europea, una branca di crescente complessità segnata da una fortissima inter-relazione fra concorrenza, aiuti di Stato, servizi di interesse economico generale, tutela dei consumatori. Il volume, dopo una introduzione sulle principali disposizioni comunitarie, è diviso in cinque moduli: I. Trasporto aereo. II. Trasporto ferroviario. III. Servizi portuali. IV. Trasporto locale e piattaforme digitali. V. Diritti dei passeggeri. Il volume comprende le più importanti decisioni delle Corti UE che hanno aperto e configurato il mercato per servizi di trasporto trans-europei.
Book Synopsis Transit Marketing Management Handbook by : United States. Urban Mass Transportation Administration
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration and published by . This book was released on 1975 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis General Agreement on Trade in Services by : United States International Trade Commission
Download or read book General Agreement on Trade in Services written by United States International Trade Commission and published by . This book was released on 1995 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Future for Interurban Passenger Transport Bringing Citizens Closer Together by : OECD
Download or read book The Future for Interurban Passenger Transport Bringing Citizens Closer Together written by OECD and published by OECD Publishing. This book was released on 2010-05-04 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference proceedings explores the future for interurban passesnger transport. The first group of papers investigates what drives demand for for interurban passenger transport and infers how it may evolve in the future. The remaining papers investigate key challenges.
