Marketing Of Horticultural Products

Author : John William Lloyd
Publisher : Forgotten Books
ISBN 13 : 9781330363911
Total Pages : 154 pages
Book Rating : 4.3/5 (639 download)

DOWNLOAD NOW!

Download or read book Co-Operative and Other Organized Methods of Marketing California Horticultural Products written by John William Lloyd and published by Forgotten Books. This book was released on 2015-06-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Co-Operative and Other Organized Methods of Marketing California Horticultural Products This monograph is based on studies made during a residence of nearly two years in California. The chief sources of information have been: (1) personal interviews with officials of marketing organizations; (2) articles of incorporation, by-laws, agreements, crop contracts, and other printed documents; (3) detailed records of Boards of Directors and other official bodies; (4) files of periodicals published in fruit producing regions or giving prominence to horticultural products; and (5) special literature bearing on the subject (see Bibliography). An effort has been made to give a true picture of the co-operative movement in California as applied to the marketing of horticultural products. This study was completed in March, 1917, and describes conditions as they existed at that time. Since then various new organizations have been formed, transportation conditions and rates have changed on account of the war, and the government has greatly extended its participation in matters pertaining to food distribution. No attempt has been made to include a discussion of these later developments, though some of them are directly in line with the possibilities suggested near the close of this report. The writer desires to acknowledge his indebtedness to the late Professor A. V. Stubenrauch for suggesting the undertaking of this study and for encouragement during its progress almost to its completion; to other members of the faculty of the University of California for helpful suggestions; to the officers and managers of the various marketing organizations for their courteous assistance; especially to G. Harold Powell, General Manager of the California Fruit Growers Exchange, for the privilege of examining all the records in the office of that organization; to C. B. Messenger, Editor of the California Cultivator, for access to early files of the California Cultivator and the Rural Californian; and to Joseph F. Daniels, Librarian of the Riverside Public Library, for access to files of the Riverside Press and Horticulturist and the Riverside Daily Press. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.