Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing Of Brands An Economic Analysis full books in PDF, epub, and Kindle. Read online Marketing Of Brands An Economic Analysis ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Lomax
Publisher :
ISBN 13 : 9780750649421
Total Pages : 256 pages
Book Rating : 4.6/5 (494 download)
Download or read book Marketing of Brands: an Economic Analysis written by Lomax and published by . This book was released on 2005-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Trevor Watkins
Publisher : McGraw-Hill Book Company Limited
ISBN 13 : 9780070841567
Total Pages : 161 pages
Book Rating : 4.8/5 (415 download)
Download or read book The Economics of the Brand written by Trevor Watkins and published by McGraw-Hill Book Company Limited. This book was released on 1986-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Avi Goldfarb
Publisher : University of Chicago Press
ISBN 13 : 022620684X
Total Pages : 510 pages
Book Rating : 4.2/5 (262 download)
Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Kristian S. Palda
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (512 download)
Download or read book Economic Analysis for Marketing Decisions written by Kristian S. Palda and published by Prentice Hall. This book was released on 1969 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Bowbrick
Publisher : Routledge
ISBN 13 : 1317645049
Total Pages : 194 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Economics of Quality, Grades and Brands (Routledge Revivals) written by Peter Bowbrick and published by Routledge. This book was released on 2014-08-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Author : World Intellectual Property Organization
Publisher : WIPO
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)
Download or read book Brands as Productive Assets: Concepts, Measurement, and Global Trends written by World Intellectual Property Organization and published by WIPO. This book was released on 2014 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Author : Brian G. Innes
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 (927 download)
Download or read book International Product Differentiation Through a Country Brand written by Brian G. Innes and published by . This book was released on 2007 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : North Holland
ISBN 13 : 0444637591
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by North Holland. This book was released on 2019-09-15 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Francesca Bradaschia
Publisher : GRIN Verlag
ISBN 13 : 3346408612
Total Pages : 66 pages
Book Rating : 4.3/5 (464 download)
Download or read book International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences written by Francesca Bradaschia and published by GRIN Verlag. This book was released on 2021-05-18 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: During the last decades, globalization has altered world economies, societies, and cultures, and thus created a new dynamic reality. Today, companies and managers are continuously faced with the standardization versus localization controversy, and even though numerous studies and theories have been published, including Theodore Levitt's renowned "The Globalization of Markets", to date, no solution has been reached. Therefore, the purpose of this study is to determine the influence of Italy's representation in marketing campaigns and thus provide a framework for managers and marketers of international as well as Italian companies who wish to market and advertise their goods and services in Italy successfully. Following the analysis of existing literature, to test the hypotheses that the greater the representation of the Italian culture and values, the higher the purchase likeliness and positive feelings associated with a campaign, an online-based survey was employed. Subsequently, the collected responses were analyzed utilizing the Wilcoxon Signed Ranked Test and the Kruskal-Wallis Statistical Test. The tested hypotheses were statistically significant, and an increase in both purchase likeliness, as well as positive feelings, was registered in marketing campaigns portraying the Italian culture. The results suggest that marketers and firms that decide to represent the Italian culture in their marketing campaigns and advertising and hence implement a localization strategy are more likely to increase advertisement appreciation along with sales. Though, having Covid-19 altered world balances, it is recommended to repeat the analysis at a distance of one year. Also, further research is essential in order to evaluate the impact of price on Italians' buying behavior, as it was not incorporated in the conducted study.
Author : Gaikar Vilas Bhau
Publisher : Springer Nature
ISBN 13 : 9464630426
Total Pages : 1514 pages
Book Rating : 4.4/5 (646 download)
Download or read book Proceedings of the 2022 International Conference on Mathematical Statistics and Economic Analysis (MSEA 2022) written by Gaikar Vilas Bhau and published by Springer Nature. This book was released on 2022-12-22 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. 2022 International Conference on Mathematical Statistics and Economic Analysis(MSEA 2022) will be held in Dalian, China from May 27 to 29, 2022. Based on probability theory, mathematical statistics studies the statistical regularity of a large number of random phenomena, and infers and forecasts the whole. Economic development is very important to people's life and the country. Through data statistics and analysis, we can quickly understand the law of economic development. This conference combines mathematical statistics and economic analysis for the first time to explore the relationship between them, so as to provide a platform for experts and scholars in the field of mathematical statistics and economic analysis to exchange and discuss.
Author : Robert Burton Ekelund
Publisher : Pacific Research Institute
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising and the Market Process written by Robert Burton Ekelund and published by Pacific Research Institute. This book was released on 1988 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counters traditional views among critics by arguing that advertising is essential to the economic process.
Author : M. Chevalier
Publisher : Springer
ISBN 13 : 0230508898
Total Pages : 335 pages
Book Rating : 4.2/5 (35 download)
Download or read book Pro Logo written by M. Chevalier and published by Springer. This book was released on 2003-10-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Author : Richard Schmalensee
Publisher : Amsterdam : North-Holland Publishing Company
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.F/5 ( download)
Download or read book The Economics of Advertising written by Richard Schmalensee and published by Amsterdam : North-Holland Publishing Company. This book was released on 1972 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Valea Adams
Publisher : Grin Publishing
ISBN 13 : 9783668373945
Total Pages : pages
Book Rating : 4.3/5 (739 download)
Download or read book Global Vs. Local Marketing. an Analysis of the Usefulness for Global Companies written by Valea Adams and published by Grin Publishing. This book was released on 2017-02-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald's and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt's argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can't be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm's operations. Many companies have understood the importance of global activities.
Author : Edgar A. Pessemier
Publisher :
ISBN 13 : 9780070495173
Total Pages : 230 pages
Book Rating : 4.4/5 (951 download)
Download or read book New-product decisions : an analytical approach written by Edgar A. Pessemier and published by . This book was released on 1966 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elliot Ettenberg
Publisher : McGraw Hill Professional
ISBN 13 : 9780071405553
Total Pages : 248 pages
Book Rating : 4.4/5 (55 download)
Download or read book The Next Economy written by Elliot Ettenberg and published by McGraw Hill Professional. This book was released on 2001-12-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new approach to building customer commitment, loyalty, and market share Marketing guru Elliott Ettenberg has taken a close look inside scores of businesses, from traditional retail and manufacturing companies to sleek new dot-coms. What he has seen is an emerging trend that has many corporate strategists running scared. When baby boomers retire, the biggest spenders in history will dramatically cut back on spending, forcing retailers to duke it out that much harder for their shares of rapidly dwindling markets. To survive this dramatic power shift, businesses must adopt a new marketing paradigm based not on merely satisfying the customer, but delighting the customer. In The Next Economy, Ettenberg provides readers with just such a model and a set of powerful strategies that companies can use today to prepare themselves to thrive in the years ahead. With the help of many in-depth case studies, he schools readers in cutting-edge psychographic methods for identifying market segments in an economy driven by customer wants, rather than needs. He explains how to distinguish consumers from customers and describes proven techniques for forging long-term, highly profitable relationships with core customers. And he educates readers in the all-important "Four R's"Relationships, Retrenchment, Relevancy, and Rewardpowerful tools that can save any company.
