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Author : Gary Armstrong
Publisher : Pearson
ISBN 13 : 9780132669047
Total Pages : pages
Book Rating : 4.6/5 (69 download)
Download or read book Marketing an Introduction written by Gary Armstrong and published by Pearson. This book was released on 2010-11-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297667
Total Pages : 609 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : Frances Brassington
Publisher : Pearson Higher Ed
ISBN 13 : 027372813X
Total Pages : 625 pages
Book Rating : 4.2/5 (737 download)
Download or read book Essentials of Marketing written by Frances Brassington and published by Pearson Higher Ed. This book was released on 2013-01-22 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273727729) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Author : Warren J. Keegan
Publisher : Pearson Higher Ed
ISBN 13 : 1292069554
Total Pages : 611 pages
Book Rating : 4.2/5 (92 download)
Download or read book Global Marketing, Global Edition written by Warren J. Keegan and published by Pearson Higher Ed. This book was released on 2015-04-30 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
Author : Philip T. Kotler
Publisher : Pearson
ISBN 13 : 9780134518282
Total Pages : 4 pages
Book Rating : 4.5/5 (182 download)
Download or read book MyMarketingLab with Pearson EText -- Access Card -- for Principles of Marketing written by Philip T. Kotler and published by Pearson. This book was released on 2017-01-11 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Prentice Hall
ISBN 13 : 9780133451283
Total Pages : 0 pages
Book Rating : 4.4/5 (512 download)
Download or read book Marketing written by Gary Armstrong and published by Prentice Hall. This book was released on 2014-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Author : Michael Levens
Publisher : Pearson
ISBN 13 : 9781292042220
Total Pages : 348 pages
Book Rating : 4.0/5 (422 download)
Download or read book Marketing: Pearson New International Edition written by Michael Levens and published by Pearson. This book was released on 2013-11-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students' learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it. The second edition features a new format that makes it easier for students to study and learn the material. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers: *One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. *A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. *New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.*Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. *Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates' posts. *Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. *Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
Author : Gary Armstrong
Publisher :
ISBN 13 : 9780134300931
Total Pages : pages
Book Rating : 4.3/5 (9 download)
Download or read book Marketing written by Gary Armstrong and published by . This book was released on 2016-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald L Manning
Publisher : Pearson Higher Ed
ISBN 13 : 1292065249
Total Pages : 550 pages
Book Rating : 4.2/5 (92 download)
Download or read book Selling Today: Partnering to Create Value, Global Edition written by Gerald L Manning and published by Pearson Higher Ed. This book was released on 2015-01-23 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Philip Kotler
Publisher : Pearson
ISBN 13 : 9780136708582
Total Pages : 0 pages
Book Rating : 4.7/5 (85 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith J. Tuckwell
Publisher :
ISBN 13 : 9780134424712
Total Pages : pages
Book Rating : 4.4/5 (247 download)
Download or read book THINK Marketing written by Keith J. Tuckwell and published by . This book was released on 2018-01-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. The third edition of THINK Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition's design enhances student understanding. And when combined with our online homework and personalized study tool, THINK Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134862929 / 9780134862927 THINK Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0134424719 / 9780134424712 THINK Marketing 0134834348 / 9780134834344 MyMarketingLab with Pearson eText -- Standalone Access Card -- for THINK Marketing
Author : Michael R. Solomon
Publisher : Pearson Educational
ISBN 13 : 9780135199893
Total Pages : 576 pages
Book Rating : 4.1/5 (998 download)
Download or read book Marketing written by Michael R. Solomon and published by Pearson Educational. This book was released on 2018 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9781488616976
Total Pages : 545 pages
Book Rating : 4.6/5 (169 download)
Download or read book Consumer Behaviour written by Michael R. Solomon and published by . This book was released on 2019 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour: Buying, Having Being eBook.
Author : Gary M. Armstrong
Publisher :
ISBN 13 : 9781488620102
Total Pages : pages
Book Rating : 4.6/5 (21 download)
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : Keith John Tuckwell
Publisher :
ISBN 13 : 9780133815726
Total Pages : 456 pages
Book Rating : 4.8/5 (157 download)
Download or read book Think Marketing written by Keith John Tuckwell and published by . This book was released on 2014-12-06 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www. MyMarketingLab.com or you can purchase a package of the physical text and My MyMarketingLab by searching for ISBN 10: 0133815722 / ISBN 13: 9780133815726. The second edition of Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The second edition's brand new design enhances student understanding. And when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780132167369
Total Pages : 744 pages
Book Rating : 4.1/5 (673 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Prentice Hall. This book was released on 2010-12-27 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Down-to-Earth Approach James Henslin shares the excitement of sociology in Essentials of Sociology: A Down-to-Earth Approach, 11/e. With his acclaimed "down-to-earth" approach and personal writing style, the author highlights the sociology of everyday life and its relevance to students' lives. With wit, personal reflection, and illuminating examples, Henslin stimulates students' sociological imagination so they can better perceive how the pieces of society fit together. In addition to this trademark down-to-earth approach, other distinctive features include: comparative perspectives, the globalization of capitalism, and visual presentations of sociology. MySocLab is an integral part of the Henslin learning program. Engaging activities and assessments provide a teaching a learning system that helps students see the world through a sociological lens. With MySocLab, students can develop critical thinking skills through writing, explore real-world data through the new Social Explorer, and watch the latest entries in the Core Concept Video Series. Revel from Pearson is a new learning experience designed for the way today's students read, think, and learn. Revel redesigns familiar and respected course content and enriches it for today's students with new dynamic, rich-media interactives and assessments. The result is improved student engagement and improved learning. Revel for Henslin will be available for Fall 2014 classes. This program will provide a better teaching and learning experience-for you and your students. It: Personalizes Learning with MySocLab: MySocLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Explores a A Down-to-Earth Approach: This title highlights the sociology of everyday life and its relevance to students' lives. Improves Critical Thinking: Features throughout help build critical thinking skills. Understands Social Change: An important theme of the text, social change over time, examines what society was previously like, how it has changed, and what the implications are for the present and future. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780134236933
Total Pages : 0 pages
Book Rating : 4.2/5 (369 download)
Download or read book Marketing Management, Student Value Edition written by Philip Kotler and published by Prentice Hall. This book was released on 2015-05-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
